[漏斗模式]  AIDA / AIDMA / AISAS：Attention, Interest, Desire , Action / 

[網頁分析]  GA / SEO /  GTM / GSC：. Google Analytics (GA) /. Google Analytics (GA) /Google Tag Manager (GTM) /Google Search Console (GSC) 

[數位廣告]  SEM / GDN：Search Engine Marketing /Google Display Network 

[推薦手法]  KOL/KOC：Key Opinion Leader /Key Opinion Consumer 

[廣告術語]  CPC / CPM / CTR / CPA / CVR / ROAS : CPC (Cost Per Click) /CPM (Cost Per Mille) /CTR (Click-Through Rate) /CPA (Cost Per Action) /CVR (Conversion Rate) /ROAS (Return on Ad Spend)