I graduated from the University of Saint Francis in 2019 with a Bachelor of Science in Business Administration. With my degree, I also minored in Marketing and Psychology. Since then, I have worked in various marketing roles, primarily focused on content creation for digital and print channels.
Digital Marketing Strategist
August 2024 - Present
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Digital Marketing Content Creator
May 2022 - August 2024
Founded in 1945 and based in Fort Wayne, Indiana, Do it Best is the only U.S.-based, member-owned, comprehensive, and fully integrated hardware, lumber and building materials buying cooperative in the home improvement industry. With annual sales surpassing $5 billion, they proudly serve thousands of member-owned locations throughout the United States and more than 50 other countries.
In my current role here, I support the newly developed Ecommerce division by writing digital marketing content for emails, social media, display advertising, landing pages, SEO-rich articles, blogs, and more. I primarily focus on driving content for consumers that is both engaging and informative and will lead to a better online shopping experience.
Content Specialist
November 2020 - May 2022
Lasting Change, Inc., incorporated in 2016, is a non-profit organization that serves as a supporting organization and parent company to a family of non-profits and provides various administrative and management services.
During my time at Lasting Change, I supported the Marketing & Communications team as a content specialist, focusing heavily on content strategy and copy writing for the family of organizations, including Lasting Change, Crosswinds Counseling, Lifeline Youth & Family Services, Pierceton Woods Academy, Caribbean Mountain Academy, and Wheatfield Academy. Here, I worked in both B2B and B2C environments, creating content to help empower clients to seek the resources they need, as well as content for state organizations like DCS.
Marketing Specialist
July 2017 - November 2020
Franklin Electric is a global leader in the production and marketing of systems and components for the movement of water and energy. Recognized as a technical leader in its products and services, Franklin Electric serves customers around the world in residential, commercial, agricultural, industrial, municipal, and fueling applications.
During my tenure there, I served the North American Water Systems team, first as an event planner, focused on trade shows and corporate events, then as a marketing specialist, focused on copywriting and content creation. In the latter role, I primarily focused on email marketing, social media, press releases, advertising copy, and more. I supported multiple company brands, including Franklin Electric, Pioneer Pump, Little Giant, Red Lion, and more.
