Nutritional and Dietary Supplements Market was valued at USD 140.3 Billion in 2022 and is projected to reach USD 230.7 Billion by 2030, growing at a CAGR of 7.5% from 2024 to 2030.
The global nutritional and dietary supplements market has been expanding rapidly due to the growing awareness about health and wellness, the increasing focus on preventive healthcare, and the rising demand for products that enhance overall well-being. Nutritional and dietary supplements are used to supplement the diet with essential nutrients, vitamins, minerals, amino acids, and herbal extracts, among others. These supplements are primarily consumed to bridge the gap between the nutrients required by the body and the nutrients available from regular food consumption. Market segmentation of the nutritional and dietary supplements sector by application reveals significant growth in various sectors, including food and beverages, healthcare products, and other applications that cater to specific consumer needs.
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The food and beverages sector represents one of the largest applications in the nutritional and dietary supplements market. In recent years, there has been a significant increase in the incorporation of functional ingredients, such as vitamins, minerals, fiber, and probiotics, into various food and beverage products. Consumers are increasingly demanding healthier alternatives to traditional snack foods, beverages, and ready-to-eat meals, driving the growth of fortified food products. For instance, dairy products enriched with vitamin D, beverages with added electrolytes, and energy bars infused with protein and other nutrients have gained popularity. The convenience of consuming supplements in food and beverage form, combined with the added health benefits, is a key factor influencing consumer preferences and fostering the market's growth. Additionally, consumer lifestyles, particularly among health-conscious individuals, are driving a shift towards functional foods that not only provide essential nutrients but also improve digestion, boost immunity, and support heart health.
As consumer demand for functional foods and beverages continues to rise, manufacturers are increasingly focusing on incorporating a variety of dietary supplements into products that offer specific health benefits. The use of natural and organic ingredients in food and beverages, coupled with the rising awareness of clean-label products, is also contributing to the market's growth in this segment. The trend towards plant-based supplements has further fueled the demand for plant-derived protein sources, vitamins, and minerals. As people become more aware of the impact of their dietary choices on overall health, the food and beverage industry's inclusion of nutritional supplements will continue to shape the future of the market.
The healthcare products segment is another prominent application of the nutritional and dietary supplements market. This category includes products like multivitamins, immune boosters, weight loss supplements, sports nutrition products, and joint health supplements. As healthcare costs rise and the focus on preventive care intensifies, consumers are increasingly turning to supplements to manage their health and wellness proactively. For example, the rising awareness of the importance of gut health has led to the demand for probiotics and prebiotics, which support digestion and strengthen the immune system. Similarly, dietary supplements aimed at improving cardiovascular health, boosting energy levels, and supporting bone health are in high demand. Moreover, the aging global population is significantly contributing to the growth of the healthcare product sector, as older adults seek supplements to help prevent age-related ailments and enhance their overall health.
Healthcare supplements, including vitamins and minerals, are also commonly used to support specific health conditions, such as osteoporosis, joint pain, and cognitive function. Additionally, the demand for natural and organic supplements in the healthcare products segment is expanding as consumers are becoming more cautious about the ingredients in the products they use. As consumer preferences shift towards products that are backed by scientific research and have proven efficacy, manufacturers in the healthcare product sector are investing in the development of supplements that meet the growing demand for safe, effective, and natural alternatives to pharmaceutical drugs.
In addition to food and beverages and healthcare products, there are several other applications for nutritional and dietary supplements that cater to niche markets. This segment includes personal care products, pet nutrition, and sports supplements, among others. The rise of the "self-care" movement has also led to an increase in the use of dietary supplements for skin health, hair care, and general wellness, where consumers seek products that promote beauty from the inside out. For instance, collagen supplements are gaining popularity in the beauty industry for their potential benefits in skin elasticity and anti-aging properties. Similarly, dietary supplements formulated to promote hair growth and improve nail health are becoming more common in the beauty and personal care sectors.
Pet nutrition has also seen a significant rise in demand for dietary supplements. Pet owners are increasingly seeking out nutritional supplements that enhance their pets' health, including joint health supplements, skin and coat improvements, and digestive aids. These products help address common issues in pets, such as arthritis and poor digestion. Additionally, athletes and fitness enthusiasts continue to drive the demand for supplements that support athletic performance, recovery, and muscle building. The trend of personalized nutrition, where supplements are tailored to an individual's genetic profile and lifestyle, is also growing in this sector, with consumers looking for products that meet their specific health needs.
The nutritional and dietary supplements market is being shaped by several key trends that are influencing consumer preferences and driving market growth. One of the most prominent trends is the increasing demand for plant-based and organic supplements. As consumers become more health-conscious and environmentally aware, there is a growing shift towards natural, non-GMO, and vegan-friendly dietary supplements. This trend is particularly notable in the food and beverages segment, where plant-based protein supplements, plant-derived vitamins, and organic minerals are gaining popularity.
Another significant trend is the rise of personalized nutrition, where dietary supplements are tailored to an individual's unique needs based on their lifestyle, genetic profile, and health goals. This trend is gaining momentum as consumers seek products that are more aligned with their specific health concerns. Additionally, digital technology and health apps are increasingly being integrated with dietary supplements, allowing consumers to track their nutrient intake and make informed decisions about the products they choose. The demand for supplements with functional benefits, such as immune support, mental clarity, and digestive health, is also on the rise, reflecting an increased awareness of the importance of maintaining overall well-being in a busy, stress-filled world.
The nutritional and dietary supplements market presents several opportunities for growth, particularly in emerging markets where awareness of health and wellness is increasing. As disposable incomes rise in developing countries, consumers are becoming more willing to invest in nutritional supplements to improve their health. The market for dietary supplements in regions such as Asia-Pacific and Latin America is expected to see significant growth due to increasing health concerns and greater adoption of preventive healthcare practices.
Additionally, the growing demand for clean-label, organic, and sustainable products provides opportunities for companies to innovate and cater to the environmentally-conscious consumer. Advances in biotechnology and nutraceuticals are also expected to open up new avenues for supplement development, including more targeted and effective products. The growing popularity of e-commerce platforms for supplement sales presents another opportunity for businesses to reach a broader audience and tap into the expanding online retail market.
1. What are dietary supplements?
Dietary supplements are products that provide essential nutrients to fill nutritional gaps in a person’s diet, including vitamins, minerals, amino acids, and herbal extracts.
2. Are nutritional supplements safe to use?
Yes, nutritional supplements are generally safe when used as directed, but it’s essential to consult with a healthcare professional before beginning any supplementation regimen, especially for individuals with specific health conditions.
3. What are the benefits of dietary supplements?
Dietary supplements can provide various health benefits, including improved immune function, better digestion, increased energy levels, and enhanced skin and hair health.
4. Can dietary supplements replace a healthy diet?
No, dietary supplements should not replace a healthy diet; they are intended to complement nutrition from whole foods and address specific nutrient deficiencies.
5. What is the most popular type of dietary supplement?
Vitamins and minerals, such as multivitamins and vitamin D, are among the most popular dietary supplements, followed by protein powders and omega-3 fatty acids.
6. How are dietary supplements regulated?
In many countries, dietary supplements are regulated as food products, with safety standards and labeling requirements set by regulatory authorities such as the FDA in the United States.
7. Can I take multiple dietary supplements at once?
Yes, it is generally safe to take multiple supplements, but it is important to ensure they do not exceed recommended dosages and to check for possible interactions between supplements.
8. What is the difference between food and dietary supplements?
Food provides the basic nutrients required for daily health, while dietary supplements are intended to enhance or supplement those nutrients when the diet is lacking in specific areas.
9. How do I choose the right dietary supplement?
When choosing a supplement, consider your specific health needs, research the brand’s reputation, and consult with a healthcare provider to ensure its safety and effectiveness.
10. Can dietary supplements improve athletic performance?
Certain dietary supplements, such as protein, creatine, and amino acids, are commonly used to enhance athletic performance by promoting muscle recovery, energy production, and endurance.
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Abbott Laboratories
Archer Daniels Midland (ADM)
American Health
Inc.
Amway Corporation
Arkopharma
Ayanda
DuPont
DSM
The Nature's Bounty Co.
Herbalife International of America
Inc
Stepan Company
Pfizer Inc.
Nestle S.A.
Nature's Sunshine
GlaxoSmithKline
Bayer
Glanbia
Carlyle Group
Nu Skin Enterprises
Bionova Lifesciences
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Nutritional and Dietary Supplements Market
Food & Beverages
Health Care Products
Other
Based on Types the Market is categorized into Below types that held the largest Nutritional and Dietary Supplements market share In 2023.
Capsule
Tablet
Liquid
Other
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Nutritional and Dietary Supplements Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Nutritional and Dietary Supplements Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Nutritional and Dietary Supplements Market, By Type
6. Global Nutritional and Dietary Supplements Market, By Application
7. Global Nutritional and Dietary Supplements Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Nutritional and Dietary Supplements Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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