Augmented Reality Hardware and Software Market was valued at USD 47.78 Billion in 2022 and is projected to reach USD 197.81 Billion by 2030, growing at a CAGR of 19.15% from 2024 to 2030.
The Augmented Reality (AR) hardware and software market achieved a valuation of approximately USD 40 billion in 2022, reflecting a significant growth trajectory. The market is anticipated to experience a robust compound annual growth rate (CAGR) of 22.3% from 2023 to 2030. This growth is driven by the increasing adoption of AR technologies in various sectors, including healthcare, retail, and education. As AR technology continues to evolve, the demand for advanced hardware, such as AR glasses and headsets, along with sophisticated software solutions, is expected to surge, further propelling market expansion.
Opportunities within the AR market are substantial, with emerging markets showing promising potential for growth. Key regions such as Asia-Pacific and Latin America are witnessing accelerated adoption of AR technologies due to rising investment in digital infrastructure and increasing consumer interest in immersive experiences. The integration of AR with artificial intelligence (AI) and machine learning (ML) is also opening new avenues for innovation and application, enhancing the overall market landscape. These factors underscore the dynamic nature of the AR market and its potential to deliver transformative solutions across diverse industries.
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Sony (Japan)
Oculus (US)
Samsung (South Korea)
Google (US)
HTC (Taiwan)
Microsoft (US)
Wikitude (Austria)
DAQRI (US)
Zugara (US)
Blippar (UK)
Magic Leap (US)
Upskill (US)
Continental (Germany)
Visteon (US)
Eon Reality (US)
MAXST (South Korea)
Vuzix (US)
PTC (US)
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Augmented Reality Hardware and Software Market
Healthcare
Education
Retail
Entertainment
IT and Telecom
Others
Based on Types the Market is categorized into Below types that held the largest Augmented Reality Hardware and Software market share In 2023.
Augmented Reality Glasses
Augmented Reality Display
Tracking System
Other
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Augmented Reality Hardware and Software Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Augmented Reality Hardware and Software Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Augmented Reality Hardware and Software Market, By Type
6. Global Augmented Reality Hardware and Software Market, By Application
7. Global Augmented Reality Hardware and Software Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Augmented Reality Hardware and Software Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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