Instagram Reels has become the go-to platform for short, snappy content that grabs attention—and there’s one thing that can make or break a reel: the right song. If you’ve been scrolling lately, you’ve likely noticed that certain tracks keep popping up. Whether it’s a catchy beat or lyrics that perfectly capture a mood, trending songs set the tone and pull in viewers. In 2024, the music that’s topping the charts isn’t just on the radio; it’s all over Reels, fueling content from dance challenges to travel vlogs. So, what are the top songs that creators are vibing with this year? Let’s dive in.
Music has the power to evoke emotions, connect with viewers, and elevate content. Think about it: a reel of your latest vacation is good, but add the right song, and it becomes an experience. Trending songs on Instagram are more than just background noise—they’re part of a shared moment in culture. When creators tap into these popular tunes, they’re not just riding a wave; they’re participating in a digital conversation. Using trending songs can help reels reach a wider audience, as the Instagram algorithm tends to favor content that aligns with current trends. The right track can make your reel pop on the Explore page and keep viewers coming back for more.
1. "Vampire" by Olivia Rodrigo
Olivia Rodrigo is back with another heartbreak anthem, and this one’s taking Reels by storm. "Vampire" blends emotional lyrics with an addictive melody, making it perfect for creators looking to add a dramatic flair to their content. It’s the song that captures all the feels, whether you’re venting about a toxic ex or showcasing your acting skills in a lip-sync battle.
2. "Dance the Night" by Dua Lipa
Dua Lipa’s "Dance the Night" is everything you need for a feel-good vibe. This upbeat disco-inspired track is all about hitting the dance floor, and Instagram creators have been using it to show off their moves. Whether it’s choreographed routines or spontaneous clips of living room dance-offs, this track keeps the energy high and the fun front and center.
3. "As It Was" by Harry Styles
Harry Styles continues to dominate the music scene, and "As It Was" is proof that he’s here to stay. This introspective yet catchy tune has been the backdrop for everything from transition videos to storytelling reels. The track’s nostalgic sound and relatable lyrics make it a versatile choice, whether you’re sharing a day-in-the-life or reminiscing over old photos.
4. "Flowers" by Miley Cyrus
Miley Cyrus knows how to make a statement, and "Flowers" has become the anthem of empowerment on Reels. This track is all about independence and self-love, making it a popular pick for creators showcasing their fitness journeys, self-care routines, or simply celebrating themselves. Its upbeat tempo and confident lyrics make it a feel-good favorite.
5. "Kill Bill" by SZA
Dark, moody, and unapologetically bold, SZA’s "Kill Bill" is the perfect soundtrack for Reels that want to bring some drama. It’s a go-to for creators looking to channel their inner femme fatale, whether through fashion clips, makeup transformations, or cinematic storytelling. If your content needs an edge, this track delivers.
6. "Calm Down" by Rema & Selena Gomez
With its laid-back Afrobeats vibe, "Calm Down" has been one of the most infectious tracks of the year. This song is perfect for Reels that capture everyday moments with a touch of cool. From food bloggers showing off recipes to influencers flaunting their latest fits, "Calm Down" sets the mood for easygoing, effortlessly stylish content.
7. "Creepin'" by Metro Boomin, The Weeknd & 21 Savage
"Creepin'" is the kind of track that gives your reel a mysterious, late-night vibe. With The Weeknd’s haunting vocals and a catchy hook, it’s been used for everything from slow-motion fashion reveals to suspenseful storytelling. If you’re looking to add a touch of intrigue to your Reels, this song is a must.
8. "Padam Padam" by Kylie Minogue
This dance track from pop legend Kylie Minogue has made a surprising resurgence on Reels. Its catchy beat and playful lyrics have turned it into a go-to for upbeat, lighthearted content. Whether it’s a makeup tutorial, a cooking demo, or just goofing around with friends, "Padam Padam" brings a burst of fun to any reel.
9. "Cruel Summer" by Taylor Swift
Taylor Swift’s "Cruel Summer" might not be brand new, but it’s still dominating Reels. The song’s upbeat yet edgy sound makes it perfect for summer-themed content—think beach clips, vacation highlights, or festival recaps. Swifties have kept this song trending, proving that some tracks never lose their charm.
10. "Bad Idea Right?" by Olivia Rodrigo
Olivia Rodrigo makes a second appearance on the list with "Bad Idea Right?," a song that’s just as cheeky and rebellious as it sounds. Creators love using this track to showcase spontaneous, off-the-cuff moments, from last-minute road trips to unexpected fashion choices. It’s the song for those “what the heck, let’s do it” kind of vibes.
Finding the right trending song for your reel doesn’t have to be a challenge. The simplest way is to keep your ear to the ground: scroll through Reels and pay attention to the tracks that keep popping up. Instagram often highlights trending songs at the top of the audio selection when you’re creating a reel. You can also explore platforms like TikTok, Spotify, and YouTube, where trending music often overlaps. To use a trending song, just tap the audio name at the bottom of any reel and select “Use Audio.” It’s that easy—no need to overcomplicate it.
Keep it Relevant: Choose songs that match your content. A song might be trending, but if it doesn’t fit the vibe of your reel, it could fall flat.
Play with Timing: Sync your actions or transitions with the beat of the song. This creates a seamless experience that’s satisfying to watch.
Stay Current: Trending songs change often, so keep updating your content with fresh tracks. What’s hot today might not be in a month, so keep your ear to the ground.
Use Audio Effects: Instagram allows you to adjust the volume of the music relative to your voiceover or original audio. Don’t let the song overpower your message.
Add Captions or Text: Don’t let the music do all the talking. Captions or text overlays can enhance your story and keep viewers engaged, especially in silent mode.
Trending songs on Instagram Reels are more than just background music—they’re part of the culture, setting the stage for creative expression and connection. From the feel-good beats of Dua Lipa to the haunting vibes of The Weeknd, 2024 has served up a soundtrack that creators can’t get enough of. So next time you’re crafting a reel, remember that your song choice can be the secret ingredient that makes your content pop. Keep exploring, keep creating, and let the music lead the way—because the right track can turn an ordinary reel into something unforgettable.