The Gift Cards & Vouchers Online Market was valued at USD 260.17 Billion in 2022 and is projected to reach USD 856.12 Billion by 2030, growing at a CAGR of 16.1% from 2024 to 2030. The increasing trend of online shopping, the rise of digital payments, and the growing popularity of gifting experiences and prepaid vouchers have been major drivers for this growth. With a significant shift towards digital transactions, both consumers and businesses are increasingly adopting online gift cards and vouchers as a preferred mode of gifting and promotional tool. The global reach and convenience offered by online platforms have also accelerated market penetration across various regions.
Regionally, North America led the market in 2022, accounting for a significant share of the market revenue, followed by Europe and the Asia Pacific region. The expansion of e-commerce, coupled with a shift in consumer preferences towards digital and contactless payment solutions, is expected to drive further growth in the market. Additionally, the rise of mobile wallets and the growing number of digital platforms offering gift card and voucher solutions have contributed to the market's rapid expansion. As the trend of digital gifting continues to gain momentum, the online gift card and voucher market is anticipated to experience robust growth over the forecast period.
Download Full PDF Sample Copy of Market Report @
Gift Cards & Vouchers Online Market Research Sample Report
The online gift cards and vouchers market is segmented into various applications, each catering to specific consumer needs and preferences. This segment of the market involves a wide array of categories, such as restaurants, supermarkets, coffee shops, entertainment, and others. Each of these applications plays a vital role in boosting the demand for gift cards and vouchers as they provide consumers with convenient, versatile, and easily accessible ways to purchase goods or services. The online platform, in particular, has grown as a preferred channel for purchasing gift cards and vouchers due to the ease of access, secure transactions, and broad availability across different brands and services. This shift has been amplified by the increasing use of digital and mobile payment solutions, providing an even more seamless and user-friendly experience for consumers. Understanding the application-specific dynamics within the market can help businesses and consumers make informed decisions regarding the best ways to leverage gift cards and vouchers.
The restaurant sector is one of the major beneficiaries of the gift cards and vouchers online market. Consumers frequently use gift cards as a convenient way to prepay for meals or offer them as gifts to others. Online platforms have made it easier for consumers to purchase restaurant gift cards, whether they are for local independent establishments or larger national chains. These gift cards not only offer customers a wide range of dining experiences, but they also promote customer loyalty and repeat business for restaurant owners. Furthermore, restaurants often use gift cards as promotional tools to encourage new patrons to visit or attract regular diners, as these cards typically have longer expiration periods and can be used in conjunction with special offers or discounts. The ease of purchasing and redeeming gift cards online has further fueled the market growth in the restaurant sector.
From a consumer standpoint, restaurant gift cards provide a flexible and hassle-free solution, enabling them to enjoy meals at their convenience. With a growing preference for digital solutions, restaurant gift cards are often available for purchase on various platforms, offering both physical and digital versions that can be sent directly to recipients via email or mobile apps. This adaptability is particularly appealing for gift-givers who may want to offer a unique and personalized experience. The rise of food delivery services and subscription-based meal kits has also contributed to the growth of restaurant gift cards, allowing recipients to use their credits for takeout and delivery options. As consumers continue to value convenience and personalization, the restaurant sector remains a critical subsegment in the overall gift cards and vouchers online market.
The supermarket segment is another significant area within the gift cards and vouchers online market. Supermarkets are increasingly offering digital gift cards as a way to provide consumers with a convenient means of purchasing groceries, household items, and other everyday necessities. Online supermarkets and traditional brick-and-mortar stores are capitalizing on the rising demand for gift cards, offering them as promotional tools or rewards for customer loyalty programs. The availability of supermarket gift cards online has increased their accessibility and ease of purchase, encouraging both regular shoppers and gift-givers to use them. These gift cards typically allow recipients to choose from a wide variety of products, ranging from fresh food to personal care items, making them a practical and versatile gift option.
The supermarket gift card market has seen a rise in popularity as consumers look for cost-effective ways to manage their household spending. Moreover, the COVID-19 pandemic accelerated the demand for online grocery shopping and home delivery services, driving the adoption of digital gift cards even further. Supermarket gift cards also offer an attractive option for businesses to reward employees or incentivize customer purchases, as they can be used at virtually any location. The convenience of online purchasing, combined with the ability to shop for everyday essentials, has solidified the role of supermarket gift cards in the broader online gift card market. As more consumers move toward digital solutions, the supermarket segment will continue to benefit from the growth of online gift cards and vouchers.
The coffee shop industry is a growing player in the online gift card market, with coffee and cafe chains offering digital and physical gift cards to customers seeking a convenient, low-cost gift option. Coffee shop gift cards are typically purchased for single-use or loaded with a specified dollar amount, which consumers can use to enjoy a variety of hot and cold beverages, snacks, and pastries. With the rise of mobile payment solutions and e-commerce platforms, coffee shop gift cards are easily accessible, and customers can use them for both in-store purchases and drive-thru services. The prevalence of coffee chains with a strong brand identity, such as Starbucks, has further contributed to the popularity of this segment within the broader gift card market.
Coffee shop gift cards are particularly popular among young adults, students, and professionals who value convenience and quick access to caffeine-based beverages. As a result, coffee shop chains have adopted a strategy of promoting digital gift cards through mobile apps and online marketplaces, making it easier for consumers to buy and gift them to others. Additionally, many coffee shops offer loyalty programs and personalized rewards, which often incorporate the use of gift cards. The coffee shop gift card sector has capitalized on the increasing trend of mobile payments and the rise of coffee culture globally, positioning itself as a significant contributor to the online gift card market.
The entertainment industry, particularly the movie and music sectors, has embraced online gift cards as a valuable tool for consumers to purchase tickets, subscriptions, and digital content. Movie theaters and streaming platforms now offer digital gift cards, allowing consumers to enjoy films at theaters or access content via digital services such as Netflix, Spotify, or Apple Music. The entertainment segment has witnessed a significant rise in the demand for digital vouchers, as more people engage in online streaming, attend movie premieres, and download music or albums. The convenience of purchasing entertainment gift cards online has made them an attractive option for gift-givers and entertainment enthusiasts alike.
Gift cards for movie and music-related products provide consumers with flexibility in their entertainment choices, allowing them to redeem credits for various forms of content. With the growing popularity of streaming services and subscription-based models, the entertainment sector's gift card market is expected to continue expanding. Additionally, the rise of virtual events, concerts, and digital movie releases has introduced new opportunities for these gift cards to reach wider audiences. As people seek accessible and customizable ways to experience entertainment, the market for movie and music gift cards will continue to thrive, driven by the increasing demand for on-demand content.
The "Others" category in the online gift card market encompasses a variety of niche sectors, ranging from fashion and beauty to travel and online gaming. This segment includes a broad array of gift cards that can be used across different industries, catering to specific customer preferences and needs. For example, consumers may purchase gift cards for travel companies to redeem them for flight tickets, hotel stays, or vacation packages. Similarly, fashion brands, online retailers, and beauty services also offer their own branded gift cards. The versatility of these gift cards allows consumers to select products and services that suit their individual tastes and requirements, making them a popular option for personalized gifting.
One of the key trends in the gift cards and vouchers online market is the growing shift toward digital solutions. With the widespread adoption of smartphones and mobile apps, consumers now expect convenience and immediate access to digital gift cards, which can be easily stored, managed, and redeemed via mobile devices. Additionally, the increased preference for contactless payments and the demand for e-gifting solutions has spurred growth in the digital gift card segment. Companies are capitalizing on these trends by offering more personalized options and integrating gift cards with loyalty programs or subscription services. Another emerging trend is the growing popularity of eco-friendly gift cards, which are being produced with sustainable materials or designed as e-gift cards to minimize environmental impact.
In terms of opportunities, the rise of e-commerce presents a significant growth area for the gift card market. As more consumers turn to online shopping for both retail and services, businesses in various sectors are increasingly leveraging gift cards as a tool for driving customer engagement and brand loyalty. Additionally, the expansion of the online gift card market is opening up new opportunities in international markets, where the demand for digital gift cards is expected to rise as internet penetration increases. The integration of gift cards with emerging technologies such as blockchain and artificial intelligence also holds potential, allowing for greater transparency, fraud prevention, and enhanced personalization in gift card offerings. These trends and opportunities ensure that the gift cards and vouchers market remains dynamic and poised for continued growth.
What is the gift cards and vouchers online market?
The gift cards and vouchers online market refers to the buying, selling, and redemption of gift cards through digital platforms, catering to various industries like restaurants, supermarkets, and entertainment.
How do gift cards work?
Gift cards are preloaded with a specified amount of money, which can be used by the recipient to purchase goods or services at participating merchants or retailers.
Why are digital gift cards becoming popular?
Digital gift cards are convenient, easily accessible, and environmentally friendly. They can be quickly purchased, sent, and redeemed via mobile apps or websites.
Can gift cards be used internationally?
Many gift cards can be used internationally, though restrictions may apply depending on the issuing brand or retailer.
What are the benefits of gift cards for businesses?
Gift cards help businesses boost sales, increase customer loyalty, and attract new customers, often acting as a promotional tool or incentive.
Are there fees associated with gift cards?
Some gift cards may have activation fees, maintenance fees, or expiration dates. It is essential to review the terms and conditions of each card.
Can gift cards be replaced if lost or stolen?
Some issuers offer the ability to replace lost or stolen gift cards, especially if they are registered. Policies vary by brand.
What is the difference between physical and digital gift cards?
Physical gift cards are tangible cards, while digital gift cards are sent electronically, often via email or mobile apps, and can be stored on smartphones.
Are there any restrictions on how gift cards can be used?
Gift cards may have limitations such as usage only at specific stores, limited time frames, or non-transferrable conditions.
How can I check my gift card balance?
Most gift card issuers offer an online portal or customer service phone number to check the balance of your gift card.
For More Iformation or Query, Visit @ Gift Cards & Vouchers Online Market Size And Forecast 2025-203