Let's maximize our presence, save money, and impress decision-makers by better coordinating on events attended by national & key account buyers.
We may not attend 100% of these events, but this is a framework of what's happening in the industry & can spark conversations between us for this year or next...
Happy New Year!
18 - 21 February • Napa, CA
Premiere Napa Valley
Open to license holders & special guests only. Is your winery a part of this event? Let's arrange to entertain decision makers together and extend the festivities to exclusive cellar experiences while buyers are in town. Do you have hospitality/lodging we can offer to national account buyers?
(reach out about PNV)
23–25 February • San Diego, CA
VIBE Conference
We will be participating in an off-site event on the Monday (Feb 23rd) of VIBE. This will be our second year co-hosting this event. A large group of buyers attend and this is a perfect opportunity to showcase your wines, spirits, or non-alc. The estimated cost is $2K - $3K for a four hour event. There are also opportunities to co-sponsor a dinner with Trellis! We will be securing solid reservations at the best restaurants & bars. Please let us know your best local accounts so we can expose buyers to great beverage ideas.
(reach out about VIBE)
Happy Spring Solstice!
6-9 April • Orlando, FL
Hospitality Executive Exchange: EAST
Stay tuned for details on the next dates & venue for HEE East. We are a close supporter of this program and typically reserve 2 tables and invite a total of 4 Trellis partners to come join us for meetings, conferences, and events with key decision makers. This entails a sponsorship cost (Estimated at $7500), 50% the cost of a full table sponsorship, and guaranteed access to this exclusive conference. Consider joining us in 2026 for this partner favorite event.
(reach out about HEE East)
9–12 April • Pebble Beach, CA
Pebble Beach Food & Wine
Back from its long hiatus, Pebble Beach Food & Wine is resurging as an ultra-premium event for national buyers (and their significant others). Some of the marketing companies are organizing programs, typically around $15K per sponsor. Because it is rather fragmented due to the resorts being far from each other. We are considering inviting a couple buyers (+ guests) to join with us in the whole program. We would look to rent a house (in the woods) and be elbow to elbow with them throughout the event program. We would want to do this with a partner or two so that there is significant facetime with them. Let us know if you are planning on pouring, involved in the program, or just interested in co-sponsoring.
(reach out about SoCoBA)
30–April - 01-May • Sonoma, CA
Sonoma County Barrel Auction
With a local headquarters and many local partners, this is prime opportunity for Trellis to invite private guests for an exclusive experience or even a private reserve bottling. Will your wines be featured at the auction? Do you have hospitality space or other benefits we can offer traveling decision makers?
(reach out about SoCoBA)
15–18 May • Healdsburg, CA
Healdsburg Wine & Food Experience
A newer event to our radar, but close to home. We plan to scope out the scene this year with an eye towards developing a signature event in years to come. We'd love to scheme with you different ideas for how to make this gathering in our backyards something we can use as a draw for buyers to visit your estates & tasting rooms in Northern California.
(reach out about Healdsburg Wine & Food)
16–19 May • Chicago, IL
National Restaurant Association Show
More of our buyers than you might think show up for this huge technology & equipment symposium in Chicago. We find it to be a uniquely worthwhile forum for some extra facetime with buyers. Will you be in town? Let's coordinate efforts & plan dinners with buyers. Rooms are booking fast at hotels participating in the group rate, and the city fills up for this event. Book lodging now at this link. Even if you won't make it out, we'd love to know the best places to show your wines, spirits & more locally.
(reach out about NRA)
22–24 May • Napa, CA
BottleRock Napa
The biggest show in town! This headline Napa concert always draws a huge crowd. Would your winery be interested in hosting a buyer with tickets/lodging during the concert?
(reach out about BottleRock)
19–21 June • Aspen, CO
Food & Wine Classic in Aspen
After 20+ years of attending Aspen Food & Wine, we have decided it is time for a change. We will be focusing our attention on Healdsburg Wine & Food and potentially others to spread the investment and expand the reach with buyers. If you are planning on attending and participating we can assist you with activating at events hosted by PHCP, IMI, Straight Up Collective, and the like.
(reach out about Aspen)
19-24 July • New Orleans, LA
Tales of the Cocktail
This is the largest cocktail event in the world and attracts a growing contingent of cocktail-centric buyers and influencers. Since its move to the Ritz-Carlton, it has also become a signature Marriott event with many of their influential national & location bar managers in tow. Do you have planned events we can bring folks to? We also find this is a great opportunity to dine-around with 1-3 buyers and 1-3 of our supplier partners per dinner, or do a historic bar crawl. After many years of working to make this event successful, we know the city/event well and find this is the best mode to get individualized attention on your brands in a chaotic atmosphere with lots of distractions around. Book lodging here.
(reach out about TOTC)
2-4 August • Newport Beach, CA
Flavor Experience
We scoped out this event a few years ago and did not see a significant ROI opportunity for our partners from a national accounts perspective. That said, Brandon lives nearby and will have a handle on anyone important in our world who is here. If you'll be there, let us know and we'll make some hay out of it!
(reach out about Flavor Experience)
25-27 August • Houston, TX
Patrick Henry Supplier Showcase
We attend this invitation-only event every year, and sometimes our partners receive individual invitations. Let's work together to split investment between partners, since we can share tables among several groups. This saves money and allows for the same facetime with Texas-based & other buyers from the PHCP account base who attend. We are planning to run one to two tables with a total of up to four partner sponsors. Talk to us about securing your spot! Single tables range from $5K - $7500K, the higher price the closer to the entrance. We typically reserve 1-2 tables and share the space with 1-3 partners.
(reach out about PHCP Showcase)
TBD September • Northern California
WITI Conference
We have attended this event in the past, and many buyers & suppliers from the national accounts world are in play at this short retreat for Women In The Industry in the wine country of California. Let us know if you're planning to be there or if you would like to know more details! We are close with the organizer and are happy to make a connection.
(reach out about WITI)
24-26 September • Santa Fe, NM
Santa Fe Wine & Chile Fiesta
While we have not visited the Santa Fe Wine & Chile Fiesta in a number of years, we have been hearing that it is becoming a new destination for buyers. We work with the best hotel in town as part of one of our customer hotel groups, and think this secluded atmosphere could be a very cool environment to entertain buyers with limited competition... A great opportunity to host dinners, do special activations and tastings. Let us know if you're planning on pouring here! Let's do a thing.
(reach out about Wine & Chile)
Dates to be determined • Canyon Village, Park City, UT
Park City Wine Festival
This is a two-pronged event. The consumer facing event is very well done but not really a Trellis joint. National Account suppliers have been coming together for the past few years to host a sanctioned Buyers Invitational event on the sidelines. 30 Suppliers, 30 Buyers. Talk to us about sponsorship opportunities. Cost is around $7,000 and yields one seat and one Trellis companion to show you the ropes and introduce you to people. We can also work on sanctioned dinners & events with you, and most importantly, if you are pouring at the consumer & VIP events, we can bring buyers to your table for portfolio tastings. Sign up for a table here.
(reach out about PCWF)
14-16 October • Reunion (Orlando), FL
HMS Host Golf Tournament
We haven't included most of the account conferences we also attend throughout the year, since they are mostly for existing program participants. That said, the HMS Host conference is a lot more like a tradeshow, and since it is a golf tournament in a buyer-saturated neighborhood, we find buyers from at least 10 other groups typically attend as guests. We sponsor at least one hole and host an activation here. We can do pretty much anything we want at this activation, and we like to keep up the spectacle. Let's talk about activating together!
(reach out about HMS Host)
16-18 October • New York City, NY
New York Wine Experience
We know a number of our very serious wine buyers and Somms who visit the NY Wine Experience, and this year we will likely send at least one Trellis salesperson to take advantage of the opportunity to focus on wine. We are really keen to know who is pouring, activating, etc. at this event. This is a really important place to coordinate efforts and get buyers seated at your pairing dinners.
(reach out about NY Wine Experience)
TBD Autumn • Western US
Hospitality Executive Exchange: West
The location of the Western conference this year will be announced at or immediateley after HEE East in March 2026.
We will be looking for 4 sponsor partners to come with us to present in person to Western-US-based national, regional, and emerging accounts. This is a partner-favorite event which allows for lots of facetime with buyers in a natural setting in addition to at least a dozen scheduled meetings. Estimated cost is $7500 per partner.
(reach out about HEE West)
Happy Holidays!