Introduction

In the enchanting island Sri Lanka, there are a lot of traditional industries. "Sesath" industry can be identified as one more important traditional industry. This can be described as traditional artistic handicrafts made using palm leaves, graphite, and different colors. "Sesath" was introduced by traditional ancestors. This special cultural element is used for the main cultural event called “Sri Dalanda Perahera" in Sri Lanka. (Sri Dalada Maligawa, Kandy, Sri Lanka, 2023) Today this industry survives in only one solitary village, Unaweruwa Matale District, in Central Province Sri Lanka. This village was the only remaining village in Sri Lanka where "Sesath" making in, its traditional form continued. Difficulty in supplying and finding raw materials, high cost, quality and availability of raw materials are the main issues that threaten for villagers. In this documentary series will discuss the industrial production details and the history of the "Sesath" industry in Unaweruwa village. Connecting through tourism and improved production and get more are a lot of traditional industries. "Sesath" industry can be identified as one more important traditional industry. This can be described as traditional artistic handicrafts made using palm leaves, graphite, and different colors. "Sesath" was introduced by traditional ancestors. This special cultural element is used for the main cultural event called “Sri Dalanda Perahera" in Sri Lanka. (Sri Dalada Maligawa, Kandy, Sri Lanka, 2023) Today this industry survives in only one solitary village, Unaweruwa Matale District, in Central Province Sri Lanka. This village was the only remaining village in Sri Lanka where "Sesath" making in, its traditional form continued. Difficulty in supplying and finding raw materials, high cost, quality and availability of raw materials are the main issues that threaten for villagers. In this documentary series will discuss the industrial production details and the history of the "Sesath" industry in Unaweruwa village. Connecting through tourism and improved production and get more engagement in local and international market. Encouraging other entrepreneurs to engage in the traditional industry, by supporting the small industrials in this village and get the support from non - governmental organizations for the development and to overcome the difficulties and main constraints that are found by the villagers. In this documentary how to improve the livelihoods of artisans who produce the traditional "Sesath" to set about strengthening the business opportunities for "Sesath" makers through initiatives such as improving market connections, revamping designs and introducing technology. This documentary series will be released to television broadcasting and social media post for getting more attraction, building leadership and business-related skills. It is going to market by creating social media video posts, magazines and designing leaflets and flyers with all these multimedia solutions to empower the industry. In this documentary series multimedia can be used in industrial developing, marketing, and advertising materials and also for product demonstration. This can help to reach industrial goals connect with audience and create a memorable experience for the customers and to support internal processes, to inform customers about products and services and to improve those products and services. This will consider how dominant ideas are created through forms of cultural production such as this video documentary series and it considers how they can be forces of social changes. This will influence how the artist of this villages make business decisions, trace this traditional products and service development practice of this traditional industry and explore new ways of connecting and engaging with customers and stake holders at a local national and international level.

Sesath" industry can be identified as one more important traditional industry in Sri Lanka. Adding a regal air to this much looked forward to event in the cultural corpus of the country, "Sesath" have a colorful history (Gunasekara, 1998) In this project it is intended to discuss the details with this documentary series by creating a magazine designing leaflets and flayers with this industrial photographs to increase the awareness among people. This documentary series is to those artists to carry out the traditional "Sesath" industry in all these creations and to get rid of the difficulties and publish successful creations. This documentary series consist of five episodes and in each part of these traditional rituals are thoroughly analyzed, accordingly the history of the "Sesath" and the current conditions.  The methods used in this "Sesath" industry to create these elements and the ways of preparing the raw materials are introduced respectively.

It is expected to be produced in quality suitable for Television and social media and You Tube.  With the advancement of current technology, digital marketing and modern technology should be used to empower this traditional "Sesath" industry. For that digital marketing and advertising methods should be used to inform consumers and those interested in this industry and the products. In order to empower this "Sesath" industry the product related to this industry will be taken separately. The way of artisans create these "Sesath" and the way they prepare the necessary ingredients.

Connecting through tourism and improved production and get more engagement in local and international market. Encouraging other entrepreneurs to engage in the traditional industry by supporting the small industrial is this in village and getting the support from non - governmental organizations for the development and to overcome the difficulties and main constraints that are found by the villagers.

"Sesath" and "Mura Ayudha" produced in different types are included separately for this magazine. Also nowadays flyers are being created which can be released to the society by using these photographs as advertising methods.  The preparation of advertisement broachers are also a process carried out through this project. Multimedia can be used in industrial developing, marketing, and advertising materials and also for product demonstration. This can help to reach industrial goals connect with audience and create a memorable experience for the customers and to support internal processes, to inform customers about products and services and to improve those products and services.