This journey started organically and honestly, from family, community, and a deep love for bringing people together. Trader's Town Market was born February 2020 at the peak of Covid-19. I’m Deidre Rojas, and what began as an emergency outlet for my financial burden after losing my position due to the epidemic, I turned to my passions and developed ideas and tangible projects which quickly became a calling to curate, produce, and promote various successful events. I didn’t set out to build “just another market.”

 I fell into this work by listening to what people needed. A place to gather. A place to be seen. A place where small businesses, families, and communities could thrive together.

Over the years, I’ve produced farmers markets, community events, health and wellness fairs, and curated pop-ups, always with a family-oriented heart. Many of the vendors you see today have been with since the beginning of times and counting. We’ve grown together. We’ve weathered seasons together. That loyalty means everything to me, and it’s the foundation of how these markets are built.

At the core, this work is about relationships. Between vendors and customers. Between professionals and communities. Between cities and the people who live there.