Using top Twitter hashtags with the best twitter strategies can give your business much-needed exposure. However, mistakes can happen. Twitter has no edit button and this means that it is susceptible to human error. It is better to prevent making a mistake in the first place so we have a list of common mistakes that you might be making on Twitter. Before we proceed, it is important to understand that all of us have made these mistakes in the past and this article is just to help you avoid repeating the same mistakes.

Link in every post

If you find yourself using links in every post on twitter, know that you are doing it wrong. If you want your post to gain a lot of engagement, you should schedule them in advance with images. Try to reply to mentions, participate in national holidays, create polls and upload videos to ensure that everything is mixed up. You don’t want Twitter to detect your account as spam by posting links everywhere.

Grammar, spelling and punctuation mistakes

If you are an established company or a company that is striving to build a brand, you shouldn’t let people associate you with grammatical mistakes. Check your spellings and schedule your posts in advance. Always remember that each blog post can be shared a few times on twitter as long as you change images and takeaways.

Leaving negative comments and insulting others

When you use trending twitter hashtags, you might end up being seen by your competitors or people who don’t like your brand. Such people may end up spreading negativity on your posts. You shouldn’t just ignore negative comments and you should not reply a negative comment with a negative reply. All negative comments should be handled with extra care by your support team. This will send the impression that you care for your customers.

Burst-tweeting

Posting multiple tweets when you are on the phone or computer and then staying silent for a day or two is not the right way to go about it. You should instead spread your twitter posts out evenly to increase your chance of reaching more people. You can use your best social media management tool to handle that.

Complain about your company or job

This applies to everyone with a business account or a personal account on Twitter. You should never complain about your job or your company on social media. It will never end well. You can end up losing your job or even ending in a more desperate situation.

Over-promoting your products

Only share 20% promotional content and 80% that will add value. Keep your promotion to a minimum and find ways to tell your story rather than going in for a hard sell.

Using too many hashtags

Top twitter hashtags can increase your post visibility and engagement but you should avoid using too many hashtags. Avoid making your tweets messy with too many hashtags. Some hashtags won’t add any value to your posts. Avoid using more than two hashtags per post.