Community radio stations around the globe serve an important role in delivering relevant information to communities in indigenous languages. Nowadays, they are constantly adapting to new technological challenges such as going from AM to FM,and from analogue to digital.
Internet access is an issue that reduces station per due to discussion and demand. The community radio stations that have been able to access the internet, are now expanding their coverage and engaging with a broader audience and enlarging their reach. The internet has increased the reach of Canadian Radio stations in Canada, ultimately expanding beyond the borders surrounding the station where the transmitter signal arrives. Cell phones have also become a powerful tool that has increased access for indigenous peoples to listen to community radio and its programming.Here’s why community radio is still relevant in today's age.
1: Addresses language issues
Language can act as a barrier when it comes to effective communication, which is another reason why community radio stations remain important. If the place you reside in has a certain dialect, then national radio stations may not be the most effective way to communicate clearly with you and your peers. Community radio stations are the way to go as they deliver content in the local dialect.
2: Informs listeners
Like all other radio stations, community radio stations also inform people not in the country as a whole but to a specific community. People in these communities need to be informed about what is happening in the area as it allows them to formulate informed opinions, begin to form interest groups as well as mobilise to address common issues within the community.
3: Helps to develop a sense of community
True media skills training and access to the airwaves, a community radio facilitates several capacity-building activities. The exchange of information, networking of groups, the provision of skills and training and undoubtedly are key elements of developing a community. A Radio Media Research Canada facility for community facilities the promotion of awareness of community groups and facilities in the area as well as providing the avenue for empowerment.
4: Creates economic growth
The creation of more jobs also contributes towards the growth of the local economy allowing for businesses to expand their horizons and the standard of living to be raised. It promotes community businesses and increases business for the brand which then subsequently puts more money into the local economy.
Commitment to serving the public good will creates a democratic powerhouse that is a respite for curious minds, sparking future community inspiration, one show at a time.