• What is the strategy to meet our ticket-sales goal? 

• Do we have student pricing? 

• Can we create events to attract younger patrons? 

• Do we have a dynamic pricing strategy so if demand is higher or is tickets are not selling well?

• How are our audiences communing to our venue? 

• For those travelling from afar, are we providing options or partnerships with hotels near the area? 

• What mode of transport do your main audience usually use? What times can they access the transport? Only certain hours of the day? e.g., children, students, people who do not have personal cars or unlimited access to taxis. 

• Are we proving clear information about how to get to our venue, by driving or by public transportation? 

• Is it important to keep an eye on possible planned construction or disruption of roads/subway/train systems that might affect the commute?

Things to consider: 

• Make our venue accessible to ALL audiences (ramps for audiences with disabilities, water fountains reachable to all, Braille information available, large-print programs). 

• Enough entries and exits for traffic, both human and motorised. 

• Maximum capacity of venue. 

• Safety, health, ventilation etc of the infrastructure or area. 

• Weather surrounding the area/infrastructure. e.g., rain, mud, natural disasters, animals, bees, wasps.

• Maintain clean facilities. 

• Manage expectations (if the venue has very limited toilets, bring temporary units or inform in an e-mail so the audience comes prepared and arrives ahead of time). 

• Concessions thinking of allergies, gluten free, kosher, vegan, vegetarian, etc. diets. 

• Make concessions accessible. 

• Make it fun and creative! (Such as food-trucks connected with the type of performance). 

• Programming thinking of our audience's needs: an event for families or children should happen earlier during the day. An event for elderly audiences shouldn't end too late. Younger audiences might prefer to arrive later to a music concert and follow up with a reception. 

• Create programs for a diverse audience. 

• Provide wi-fi services 

• Mobile ticketing 

• Digital programs 

• Audio-description services 

• Hearing-aid services

Understand the Festival’s audience and their behavioural attitudes: 

• An opera audience might get annoyed with late seating policies that disrupt the performance. 

• A pop/rock concert audience would get annoyed if not allowed to enter the venue late or leave in the middle of the programme.