Identifying marginal audiences and their needs
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Creating a supportive environment for festivals is an ethical and political challenge for arts and culture festivals in the 21st Century. To recognize and identify our Community, our Audience and our Potential Audience, we have to identify our marginal groups of audiences and start to develop a policy to reach their environment.
When thinking of our marginalized audiences, it is important to consider outreach efforts, how are we facilitating their access to our event, as well as considering them in terms of programming and curating.
Ideas and Factors for Consideration
Establishing a Diversity Audience Board which can make suggestions on the accessibility and audience building\ development.
Counselling with venues, local authorities, and artists about their visions and point of views of inclusion and retention of the Audience.
Designing surveys for Audience to engage them in pricing, outreach programs and curation.
How can we think about better applying accessibility in our festival?
What are our constraints?
What things can we change?
Do we need to compromise our artistic vision to be more inclusive?
Can we accept our limitations? – We can’t be all things to all people
How do we build trust?
Is there a foundational question about equity in your city? (i.e., first nations)
Audiences we need to keep in mind when planning and programming:
Children
Youth
Refugees
Migrants
Indigenous
Local communities
Aged
Physically challenged
Other
How to provide feedback, amendments and additions:
How to provide feedback, amendments and additions:
The toolkits are open-sourced, continuously developed tools. Therefore, festival and cultural practitioners from all backgrounds and levels of experience are invited to expand these materials by adding their own contributions, building on the gathering of knowledge and insights shared with the whole festival-making community worldwide. Please email info@festivalacademy.eu for feedback, amendments, and additions.
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