Trace My Leather Privacy Policy
Last Updated: July 2026
1. Introduction
Welcome to Trace My Leather ("Trace My Leather", "we", "our", or "us").
Trace My Leather is a digital leather traceability platform designed to improve transparency, accountability, and traceability throughout the leather supply chain. The platform enables registered organizations, farms, traders, slaughterhouses, tanneries, garment manufacturers, regulatory authorities, and other authorized stakeholders to securely record, manage, and verify traceability information related to livestock, leather products, hides, garments, and associated supply chain activities.
Protecting the privacy and security of our users is one of our highest priorities. We recognize the importance of safeguarding personal information, business information, and operational data entrusted to us. This Privacy Policy explains how we collect, use, process, store, disclose, and protect your information when you access or use the Trace My Leather mobile application, web platform, application programming interfaces (APIs), and any related services (collectively referred to as the "Services").
By creating an account, accessing the Services, or using any functionality provided by Trace My Leather, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, processing, storage, and use of your information as described herein.
If you do not agree with this Privacy Policy, you should discontinue use of the Services.
2. Scope of this Privacy Policy
This Privacy Policy applies to all users of the Trace My Leather platform, including but not limited to:
Farms
Livestock owners
Traders
Slaughterhouses
Tannery operators
Garment manufacturers
Leather processing facilities
Business organizations
Authorized inspectors
Government authorities where applicable
Employees and representatives of registered organizations
Other authorized users of the platform
This Privacy Policy covers information collected through:
The Trace My Leather Android application
The Trace My Leather web portal
Django REST Framework APIs
Customer support communications
Registration forms
Authentication services
QR code generation services
Leather traceability workflows
Farm registration modules
Product tracking modules
This Privacy Policy does not apply to third-party websites or services that may be linked from our application.
3. Definitions
For purposes of this Privacy Policy:
Application means the Trace My Leather mobile application.
Platform means all software products, APIs, servers, databases, and online services operated by Trace My Leather.
User means any individual or organization that registers or accesses the Services.
Personal Information means any information that identifies or can reasonably identify an individual.
Business Information means information relating to registered businesses, organizations, farms, tanneries, slaughterhouses, traders, or leather manufacturers.
Traceability Data means all information generated during the movement of animals, hides, leather products, garments, QR tags, and associated supply chain records.
Processing includes collecting, recording, storing, organizing, updating, retrieving, transmitting, using, sharing, securing, deleting, or otherwise handling information.
4. Information We Collect
Depending on the Services you use, we may collect the following categories of information.
4.1 Account Registration Information
When creating a user account, we may collect:
Username
Full name
Contact person name
Email address
Password (stored in encrypted/hashed form)
Phone number
Country
City
Business role
Organization name
Business type
Operation type
Registration date
Account status
Email verification status
This information is necessary to create and manage your account, authenticate your identity, and provide secure access to the Services.
4.2 Business Information
To support leather traceability and supply chain management, we may collect:
Business name
Brand information
Organization details
Leather types handled
Animal types handled
Certifications
Operational activities
Processing capabilities
Business locations
Registered addresses
This information enables us to establish traceability relationships across participating organizations.
4.3 Farm Registration Information
When farms register on the platform, we may collect:
Farm title
Owner name
National Identification Number (CNIC)
Primary phone number
Secondary phone number
Emergency contact information
Email address
Additional email address
Province
District
Tehsil
Village
Complete postal address
GPS coordinates
Farm certifications
Animal categories
Farm registration information is used to uniquely identify participating farms within the leather traceability ecosystem and to facilitate traceability of livestock and related products.
4.4 Animal and Traceability Information
The Trace My Leather platform records operational information related to livestock and leather traceability, including:
Animal type
Number of animals
Arrival dates
Batch numbers
Hide identification numbers
QR code identifiers
Tag identifiers
Command or processing information
Traceability status
Processing notes
Product identifiers
Transaction history
Supply chain movement records
This information enables end-to-end tracking of leather products from farm to finished goods.
5. Additional Information We Collect
In addition to registration and operational information, Trace My Leather may collect additional information necessary for providing secure, reliable, and efficient services.
5.1 Location Information
To support traceability, verification, mapping, and supply chain transparency, Trace My Leather may collect location-related information associated with registered organizations, farms, facilities, and traceability activities.
Depending on how you use the Services, location-related information may include:
Country
Province
District
Tehsil
Village
City
Complete Address
Geographic Coordinates (Latitude and Longitude)
Registered Farm Location
Business Location
Facility Location
Location information is used solely for legitimate operational purposes, including but not limited to:
Identifying registered farms
Associating businesses with their operating locations
Recording traceability events
Supply chain verification
Mapping participating organizations
Product origin verification
Reporting and auditing
Preventing duplicate registrations
Improving traceability accuracy
We do not collect continuous background location information for advertising or marketing purposes.
Where location information is provided by users, users are responsible for ensuring that the information submitted is accurate.
5.2 Uploaded Images and Documents
Certain features of the platform allow authorized users to upload photographs and documents related to traceability records.
Uploaded content may include:
Product photographs
Leather photographs
Animal photographs
Garment photographs
Supporting documentation
Inspection records
Verification documents
QR-related images
Product evidence
These files become part of the traceability records associated with authorized users or organizations.
Uploaded files are used exclusively for:
Product verification
Supply chain transparency
Traceability
Regulatory compliance
Quality assurance
Record management
Uploaded files are never sold or used for advertising purposes.
5.3 Technical Information
To maintain security, reliability, and proper system operation, Trace My Leather may automatically collect certain technical information when users access the Services.
This information may include:
Device type
Device model
Operating system
Application version
Browser type (for web users)
IP Address
Date and time of requests
Authentication events
Error logs
API request logs
Server diagnostic information
Technical information is collected for legitimate business purposes including:
System administration
Performance monitoring
Troubleshooting
Error detection
Fraud prevention
Security monitoring
API optimization
Capacity planning
This information is not used to create advertising profiles.
5.4 Authentication Information
To maintain secure access to the platform, Trace My Leather processes authentication information necessary for verifying user identities.
Authentication information may include:
Username
Email Address
Encrypted Password
Authentication Tokens
Login Sessions
Password Reset Requests
Email Verification Status
Account Activation Status
Passwords submitted during registration are never stored in plain text.
Passwords are securely hashed using industry-standard password hashing mechanisms supported by the Django authentication framework.
Authentication tokens are generated to securely identify authenticated users when accessing protected APIs.
Authentication information is processed solely for:
User authentication
Secure login
Session management
Account recovery
Password reset
Access control
API authorization
5.5 Traceability and Operational Information
The primary purpose of Trace My Leather is to establish complete traceability throughout the leather supply chain.
Accordingly, the platform records operational events generated by authorized users.
Operational information may include:
Batch Numbers
QR Code Identifiers
Hide IDs
Animal Records
Leather Records
Product Types
Processing Events
Dispatch Information
Arrival Information
Confirmation Records
Transaction History
Print History
Product Status
Processing Notes
User Actions
Time Stamps
This operational information enables:
Product lifecycle management
Supply chain visibility
Audit trails
Regulatory reporting
Verification of leather origin
Business accountability
Operational reporting
Product tracking
6. How We Collect Information
Trace My Leather collects information using several methods.
6.1 Information You Provide
We collect information that you voluntarily provide when you:
Register an account
Register a farm
Register a business
Complete your profile
Upload images
Submit traceability information
Generate QR codes
Register products
Submit forms
Contact customer support
Update account information
6.2 Information Generated Through Use
When users interact with the platform, additional information is generated automatically, including:
Login history
Authentication records
Product movements
Transaction history
Batch generation
QR generation
Product verification events
Processing records
API requests
Audit logs
6.3 Information Received From Organizations
If your account is associated with an organization, farm, tannery, slaughterhouse, garment manufacturer, or other participating entity, your organization may provide information necessary for creating or managing your account.
Such information may include:
Employee details
Assigned roles
Organization information
Business identifiers
Operational permissions
7. Why We Collect Information
Trace My Leather collects information only where there is a legitimate operational, contractual, legal, or security-related purpose.
We process information to:
Create user accounts
Authenticate users
Verify identities
Register businesses
Register farms
Manage leather traceability
Generate QR codes
Track leather products
Track animals
Manage product batches
Maintain transaction histories
Generate reports
Support inspections
Improve platform performance
Detect fraud
Prevent unauthorized access
Investigate misuse
Respond to customer support requests
Comply with applicable laws and contractual obligations
Protect the security and integrity of the platform
We do not collect personal information for the purpose of selling user data to advertisers or unrelated third parties.
8. Data Security and Protection
Trace My Leather recognizes that the security of personal information, business information, and operational traceability records is essential to maintaining user trust and ensuring the integrity of the leather supply chain. We implement administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, misuse, loss, or destruction.
Although no method of electronic storage or transmission over the Internet is completely secure, we continuously strive to implement industry-recognized security practices appropriate to the nature of the information processed by our platform.
8.1 Secure Communication
All communications between the Trace My Leather mobile application, web platform, APIs, and backend infrastructure are intended to occur over secure encrypted communication channels using HTTPS (Hypertext Transfer Protocol Secure).
HTTPS encrypts information transmitted between users and our servers, reducing the risk of interception or unauthorized access during transmission.
This includes, but is not limited to:
User authentication requests
Login credentials
Password reset requests
API communications
Farm registration information
Business registration information
Product traceability records
QR code generation requests
Image uploads
Product information
Transaction updates
Users are encouraged to access the platform only through official and trusted URLs provided by Trace My Leather.
8.2 Password Protection
Trace My Leather takes password security seriously.
Passwords are never intentionally stored or transmitted in plain text.
User passwords are processed using secure password hashing mechanisms provided by the Django authentication framework before being stored in our database.
Because passwords are stored in hashed form:
Administrators cannot retrieve users' original passwords.
Passwords cannot be viewed in plain text by our personnel.
Authentication is performed by securely verifying password hashes.
Users are responsible for selecting strong passwords and maintaining the confidentiality of their login credentials.
We recommend that users:
Use unique passwords.
Avoid sharing passwords.
Change passwords if compromise is suspected.
Log out of shared devices after use.
8.3 Authentication and Authorization
Trace My Leather uses authentication mechanisms to verify the identity of users before granting access to protected resources.
Authentication may include:
Username and password authentication
Secure user account verification
Email verification where applicable
Token-based API authentication
Role-based access to authorized features
Only authenticated users are permitted to access protected areas of the platform.
Different categories of users may have different permissions based on their assigned organizational role.
For example, access rights may vary for:
Farm operators
Business users
Traders
Slaughterhouses
Tanneries
Garment manufacturers
Administrators
Regulatory users
Inspectors
Users are only permitted to access information necessary to perform their authorized functions.
8.4 Database Security
Information processed through Trace My Leather is stored using secure relational database technologies.
Reasonable safeguards are implemented to help protect stored information against unauthorized access.
These safeguards may include:
Authentication controls
Restricted database access
User privilege management
Administrative access limitations
Server monitoring
Database backup procedures
Operational security practices
Access to production databases is limited to authorized personnel with legitimate operational responsibilities.
8.5 Server Security
Our backend infrastructure is designed to support secure processing of traceability information.
Security measures may include:
Secure server configuration
Operating system updates
Application updates
Security monitoring
Access logging
Administrative authentication
Controlled deployment procedures
Backup management
Infrastructure maintenance
Only authorized personnel responsible for maintaining the platform are permitted administrative access to production systems.
8.6 Access Controls
Trace My Leather follows the principle of least privilege whenever reasonably practicable.
This means users are granted access only to information necessary for their responsibilities.
Administrative privileges are restricted to authorized personnel.
Access controls help reduce the likelihood of unauthorized disclosure or misuse of information.
8.7 Monitoring and Audit Logs
To maintain operational integrity and investigate security incidents, Trace My Leather may maintain logs relating to system activity.
These logs may include:
Authentication events
Login history
Account activity
API requests
Traceability events
Product transactions
Administrative actions
Error reports
Security events
System diagnostics
Audit information assists in:
Investigating suspicious activity
Troubleshooting operational issues
Maintaining accountability
Improving platform reliability
Supporting compliance requirements
Monitoring information is used solely for operational, administrative, and security purposes.
8.8 Data Integrity
Trace My Leather implements reasonable measures to maintain the accuracy and integrity of information processed through the platform.
Users are encouraged to:
Keep profile information up to date.
Correct inaccurate records.
Notify administrators of suspected errors.
Review submitted information before final submission.
Maintaining accurate information improves traceability and helps ensure reliable supply chain records.
9. Sharing and Disclosure of Information
Trace My Leather respects the confidentiality of user information.
We do not sell, rent, lease, or trade personal information to advertisers, marketing companies, or unrelated third parties.
Information is disclosed only under limited circumstances described below.
9.1 Authorized Organizations
Information may be shared with authorized organizations participating in the Trace My Leather ecosystem where necessary to support legitimate traceability operations.
Examples include:
Farms
Traders
Slaughterhouses
Tanneries
Garment manufacturers
Leather processors
Regulatory authorities where authorized
Inspection bodies where applicable
Only information necessary for legitimate operational purposes is shared.
9.2 Service Providers
We may engage trusted third-party service providers to assist with operating the platform.
Such providers may support:
Cloud hosting
Server infrastructure
Email delivery
Technical maintenance
Backup services
Security monitoring
Software maintenance
These providers are expected to access information only as necessary to perform services on our behalf and are expected to maintain appropriate confidentiality and security standards.
9.3 Legal Requirements
We may disclose information where required by applicable law, regulation, court order, or lawful governmental request.
Information may also be disclosed where necessary to:
Protect legal rights.
Investigate suspected fraud.
Prevent illegal activities.
Protect users.
Protect public safety.
Respond to regulatory authorities.
Enforce contractual agreements.
9.4 Business Transfers
If Trace My Leather undergoes a merger, acquisition, corporate restructuring, or transfer of assets, user information may be transferred as part of that transaction.
Where appropriate, reasonable efforts will be made to ensure that transferred information continues to receive protections substantially consistent with this Privacy Policy.
9.5 No Sale of Personal Information
Trace My Leather does not:
Sell personal information.
Share personal information for advertising purposes.
Build advertising profiles.
Use personal information for targeted advertising.
License user information to marketing organizations.
Personal information is processed solely for providing and improving the Trace My Leather Services.
10. Data Retention
Trace My Leather retains personal information, business information, operational records, and traceability data only for as long as necessary to fulfill the purposes described in this Privacy Policy or as otherwise required by applicable laws, contractual obligations, or legitimate business needs.
The duration for which information is retained depends upon the nature of the information and the purpose for which it was collected.
Examples include:
User account information
Farm registration records
Business registration information
Animal traceability records
Leather traceability records
QR code records
Transaction logs
Product movement history
Uploaded images and supporting documents
Customer support communications
System audit logs
Operational traceability records may be retained for longer periods where necessary to maintain product traceability, satisfy regulatory requirements, resolve disputes, investigate incidents, support audits, or maintain historical integrity of the leather supply chain.
When information is no longer required, we take reasonable steps to securely delete, anonymize, or archive such information in accordance with our operational requirements and applicable laws.
11. Your Privacy Rights
Trace My Leather respects the rights of users regarding their personal information.
Subject to applicable laws and organizational policies, users may have the right to:
Request access to personal information maintained about them.
Request correction of inaccurate or incomplete information.
Update profile information.
Request deletion of personal information where legally permissible.
Request deactivation of user accounts.
Withdraw consent where processing is based on consent.
Request clarification regarding how their information is processed.
Contact us regarding privacy-related concerns.
Certain information may not be deleted immediately where retention is required to:
Comply with applicable laws.
Fulfill contractual obligations.
Maintain product traceability records.
Preserve audit trails.
Prevent fraud.
Resolve disputes.
Protect the rights and safety of users and organizations.
Where deletion is requested, we will evaluate the request in accordance with our legal and operational obligations.
12. Account Deletion
Users who wish to close their Trace My Leather account may contact the platform administrator or our support team.
Upon receiving a verified request, we will review the request and, where appropriate:
Deactivate the account.
Remove access to the Services.
Delete or anonymize personal information that is no longer required.
Retain only the information necessary to comply with legal obligations, resolve disputes, maintain traceability records, or enforce agreements.
Certain operational records associated with leather traceability may continue to exist in an archived or restricted form where deletion would compromise the integrity of historical traceability records.
Account deletion requests may require identity verification before processing.
13. International Data Transfers
Trace My Leather primarily operates its services using servers and infrastructure selected by our organization.
Depending on the hosting environment or operational requirements, information may be processed or stored in jurisdictions different from the user's country of residence.
Where international transfers occur, we take reasonable measures designed to ensure that transferred information receives an appropriate level of protection consistent with applicable privacy laws and industry practices.
We seek to work only with service providers that maintain appropriate security and confidentiality standards.
14. Cookies, Authentication Tokens, and Session Management
The Trace My Leather web platform and APIs may use cookies, authentication tokens, or similar technologies to provide secure access to the Services.
These technologies may be used for purposes such as:
User authentication.
Maintaining secure login sessions.
Preventing unauthorized access.
Protecting API endpoints.
Remembering authenticated sessions.
Improving platform security.
Detecting suspicious login activity.
Authentication tokens are used solely to identify authenticated users and authorize access to protected resources.
These technologies are not used to create advertising profiles or deliver targeted advertisements.
Users may clear browser cookies or terminate active sessions by logging out of the platform, although doing so may require re-authentication to access protected features.
15. Third-Party Services
Trace My Leather may rely on carefully selected third-party technologies and service providers to support the operation of the platform.
These services may include:
Secure web hosting providers.
Cloud or virtual server infrastructure.
Email delivery services.
Domain and DNS services.
SSL/TLS certificate providers.
Database technologies.
Backup and disaster recovery services.
Software libraries and open-source components.
Third-party providers receive only the information reasonably necessary to perform services on our behalf and are expected to maintain appropriate security and confidentiality practices.
We do not authorize third-party service providers to use your personal information for their own advertising or unrelated commercial purposes.
16. Children's Privacy
Trace My Leather is designed for use by businesses, organizations, farms, leather industry participants, government agencies, and authorized professionals.
The Services are not intended for children under the age of 13, and we do not knowingly collect personal information directly from children under 13.
If we become aware that personal information has been inadvertently collected from a child under the applicable minimum age without appropriate authorization, we will take reasonable steps to delete such information as soon as practicable.
Parents or legal guardians who believe that a child has submitted personal information may contact us using the contact details provided in this Privacy Policy.
17. Changes to this Privacy Policy
Technology, legal requirements, and business operations may evolve over time.
Accordingly, Trace My Leather reserves the right to modify or update this Privacy Policy whenever necessary.
When significant changes are made, we will update the "Last Updated" date at the beginning of this Privacy Policy.
Where appropriate, additional notice may be provided through the application, website, or other communication channels.
Continued use of the Services after an updated Privacy Policy becomes effective constitutes acknowledgment of the revised policy.
Users are encouraged to review this Privacy Policy periodically to remain informed about how their information is handled.
18. Contact Us
If you have questions, concerns, or requests relating to this Privacy Policy or the processing of your personal information, please contact us using the official contact details below.
Trace My Leather
Email: tamjeed.dev@gmail.com
Website: https://tracemyleather.com
When contacting us, please include sufficient information to allow us to identify your account and respond to your request efficiently.
19. Compliance with Google Play User Data Policy
Trace My Leather is committed to complying with the Google Play User Data Policy and other applicable privacy requirements governing the collection, use, storage, processing, and disclosure of user information.
We collect and process only the information that is reasonably necessary to provide the functionality of the Trace My Leather platform.
We do not collect personal information for advertising, profiling, or unrelated commercial purposes.
Before collecting information, we strive to ensure that users are informed regarding:
What information is collected.
Why the information is collected.
How the information is used.
How the information is protected.
Whether the information is shared.
How users may contact us regarding privacy concerns.
Where required by the operating system, users may be prompted to grant permissions before certain application features become available.
Users may choose not to grant optional permissions; however, doing so may limit the availability of certain features.
20. Lawful Processing of Information
Trace My Leather processes information only where there is a legitimate operational, contractual, legal, security-related, or user-authorized reason.
Depending on the circumstances, information may be processed for purposes including:
Providing requested services.
Creating user accounts.
Managing authentication.
Maintaining leather traceability.
Registering farms and businesses.
Managing QR codes and traceability tags.
Protecting the security of the platform.
Investigating suspicious activities.
Responding to support requests.
Improving system reliability.
Complying with applicable legal obligations.
We do not knowingly process personal information for purposes incompatible with those described in this Privacy Policy.
21. Accuracy of Information
Users are responsible for ensuring that the information they submit to Trace My Leather is accurate, complete, and up to date.
This includes, but is not limited to:
Contact information.
Farm information.
Business registration details.
Animal information.
Product information.
Location information.
Certification information.
Maintaining accurate information improves product traceability, supports regulatory compliance, and helps prevent operational errors.
Where users become aware that submitted information is inaccurate, they should update their information or contact support to request corrections.
22. Confidentiality of Information
Trace My Leather recognizes that information submitted by participating organizations may include commercially sensitive business information.
Accordingly, we take reasonable steps to maintain the confidentiality of:
Business operations.
Supply chain records.
Traceability records.
Product movement information.
Farm registration information.
Leather processing information.
Transaction history.
Organization profiles.
Product identifiers.
QR code information.
Access to such information is restricted to authorized users and authorized personnel with legitimate operational responsibilities.
Employees, contractors, and service providers who may have access to confidential information are expected to protect such information in accordance with applicable confidentiality obligations.
23. Business Continuity and Disaster Recovery
Trace My Leather recognizes the importance of ensuring continuity of services.
Reasonable administrative and technical measures may include:
Periodic database backups.
Disaster recovery procedures.
Infrastructure redundancy where appropriate.
Controlled restoration processes.
Monitoring of critical systems.
Recovery planning.
These measures are intended to reduce service disruption and support the integrity of traceability records.
Although we strive to maintain continuous availability, temporary interruptions may occur due to maintenance, security updates, infrastructure failures, or circumstances beyond our reasonable control.
24. Incident Response
In the event of a suspected security incident affecting the Trace My Leather platform, we will take reasonable steps to:
Investigate the incident.
Assess potential risks.
Contain unauthorized activity.
Restore affected services where possible.
Improve security measures where appropriate.
Cooperate with relevant authorities when legally required.
Where required by applicable law, affected users or organizations may be notified of certain security incidents.
25. Data Minimization
Trace My Leather follows the principle of data minimization.
This means that we seek to collect only the information reasonably necessary to provide the requested services and maintain leather traceability.
We continually evaluate our data collection practices to reduce unnecessary collection while maintaining the operational requirements of the platform.
Information that is no longer required may be deleted, anonymized, or archived in accordance with our retention policies.
26. Purpose Limitation
Information collected through Trace My Leather is processed only for purposes consistent with this Privacy Policy.
Unless required by law or authorized by the user, we do not use personal information for purposes unrelated to providing and improving the Services.
Specifically, we do not use user information for:
Targeted advertising.
Sale to marketing companies.
Behavioral profiling for advertising.
Unrelated commercial exploitation.
Information is processed solely for legitimate operational purposes associated with the Trace My Leather platform.
27. Transparency
Trace My Leather believes that users should understand how their information is handled.
Accordingly, we strive to provide clear information regarding:
What information is collected.
Why information is collected.
How information is used.
How information is protected.
When information may be shared.
How users may exercise their privacy rights.
We encourage users to contact us if they require clarification regarding any aspect of our privacy practices.
28. Your Responsibilities
Users are responsible for:
Providing accurate information.
Protecting their login credentials.
Maintaining the confidentiality of passwords.
Logging out from shared devices.
Reporting suspected unauthorized access.
Updating outdated information.
Using the platform in accordance with applicable laws and organizational policies.
Failure to maintain accurate information may affect the quality and integrity of traceability records.
29. Acceptance of this Privacy Policy
By creating an account, accessing the Trace My Leather platform, or using any of its Services, you acknowledge that:
You have read this Privacy Policy.
You understand how your information is collected and processed.
You consent to the practices described in this Privacy Policy to the extent permitted by applicable law.
You understand that continued use of the Services constitutes acceptance of this Privacy Policy and any future revisions.
30. International Privacy Rights
Trace My Leather recognizes that users may access the platform from different countries and jurisdictions with varying privacy laws. While the platform is primarily intended for organizations involved in the leather supply chain, we are committed to respecting applicable privacy principles wherever reasonably practicable.
Depending on your location and the laws that apply to you, you may have certain rights regarding your personal information. These rights may include:
The right to access your personal information.
The right to request correction of inaccurate or incomplete information.
The right to request deletion of personal information where legally permissible.
The right to request restriction of certain processing activities.
The right to object to particular types of processing where applicable.
The right to receive a copy of certain personal information in a portable format where technically feasible.
The right to withdraw consent where processing is based solely on consent.
The right to lodge a complaint with a competent data protection authority where permitted by applicable law.
Some of these rights may be limited where exercising them would conflict with legal obligations, contractual requirements, regulatory compliance, fraud prevention, or the integrity of traceability records maintained by the platform.
Users wishing to exercise any applicable privacy rights should contact us using the contact information provided at the end of this Privacy Policy.
31. General Data Protection Regulation (GDPR)
Where the European Union General Data Protection Regulation (GDPR) applies, Trace My Leather seeks to process personal information in accordance with applicable GDPR principles.
These principles include:
Lawfulness, fairness, and transparency.
Purpose limitation.
Data minimization.
Accuracy.
Storage limitation.
Integrity and confidentiality.
Accountability.
Where applicable, personal information is processed only where there is a lawful basis, such as:
Performance of a contract.
Compliance with legal obligations.
Legitimate business interests.
Protection of vital interests.
User consent where required.
Users subject to the GDPR may contact us regarding requests to exercise applicable rights under the Regulation.
32. California Privacy Rights (CCPA/CPRA)
Where applicable under California law, eligible California residents may have additional rights concerning their personal information.
Subject to legal limitations, these rights may include:
The right to know what categories of personal information are collected.
The right to request deletion of certain personal information.
The right to correct inaccurate personal information.
The right to know how information is used.
The right to know whether information has been disclosed.
The right to limit certain uses of sensitive personal information where applicable.
Trace My Leather does not sell personal information and does not share personal information for cross-context behavioral advertising.
Users wishing to exercise applicable California privacy rights may contact us through the contact information provided in this Privacy Policy.
33. Automated Decision-Making
Trace My Leather does not make legal, financial, employment, insurance, or similarly significant decisions concerning individuals solely through fully automated processing.
The platform may automate operational functions such as:
QR code generation.
Batch number generation.
Product status updates.
Traceability record creation.
Authentication validation.
Audit logging.
These automated functions are intended to improve operational efficiency and do not independently determine legal rights or obligations of users.
34. Data Quality and Integrity
Maintaining accurate traceability records is essential to the operation of Trace My Leather.
Accordingly, we encourage users to ensure that all submitted information is:
Accurate.
Complete.
Current.
Truthful.
Properly authorized.
Users should promptly update inaccurate information through their account settings or by contacting support.
We may correct administrative errors where appropriate or request additional verification before updating certain records.
Maintaining high-quality data contributes to the reliability and transparency of the leather supply chain.
35. Security Responsibilities of Users
While Trace My Leather implements reasonable security measures to protect information, users also play an important role in maintaining account security.
Users should:
Choose strong passwords.
Avoid reusing passwords across multiple services.
Keep authentication credentials confidential.
Avoid sharing login information.
Log out of shared devices.
Keep devices protected with screen locks and security updates.
Notify us immediately if unauthorized account activity is suspected.
Trace My Leather cannot be responsible for unauthorized access resulting from a user's failure to protect their own account credentials.
36. Reporting Privacy Concerns
If you believe that your personal information has been handled in a manner inconsistent with this Privacy Policy, or if you have concerns regarding privacy, confidentiality, or security, we encourage you to contact us promptly.
When reporting a concern, please include:
Your name.
Registered email address.
Organization name (if applicable).
Description of the issue.
Relevant dates.
Supporting information, where available.
We will review reported concerns and respond within a reasonable period, subject to verification and applicable legal requirements.
37. Intellectual Property and Data Ownership
The Trace My Leather platform, including its software, user interface, logos, databases, documentation, and proprietary technologies, remains the intellectual property of its respective owners.
Users retain ownership of the information they submit to the platform, subject to the rights necessary for Trace My Leather to:
Store the information.
Process the information.
Display authorized records.
Generate traceability reports.
Maintain audit logs.
Operate the platform.
Comply with applicable legal obligations.
Nothing in this Privacy Policy transfers ownership of user-submitted information to Trace My Leather beyond the rights necessary to provide the Services.