Thank you for visiting my webpage! Here is a short bio, I am:
Associate researcher at the Governance and Regulation Chair;
I hold a PhD in Management Science from PSL - Paris-Dauphine University - Dauphine Research in Management (DRM - UMR CNRS 7088) - Management & Organizations lab. My supervisor was Pr. Eric Brousseau. I was also research Engineer (CIFRE ) for Orange Labs - SENSE lab (Sociology and Economics of Networks and Services). My supervisor was Dr. Kevin Mellet. I defended my PhD thesis in June 2020: you can find the final version of the dissertation online here ;
I work as a policy officer for a French regulation authority, on advertising issues and media economics.
As a researcher, I study the online advertising market and, more precisely, the way this market tends to be self-regulated by specific organizations like trade associations, metrics producers and standard-setters. I address these issues through case studies (e.g. ad-blocking, data quality) and pay attention to the practices of the market actors. My theoretical approach is connecting economic sociology and competition dynamics.
Topics : advertising, digital marketing, environmental impact of advertising, self-regulation, trade associations, standards .
Before starting my PhD in October 2016, I worked for one year in the field of public affairs for a main French renewable energy producer (ENGIE). I graduated from Sciences Po Strasbourg (Master in Economic and Regulatory Law) and I hold a Master of Business, Competition and Regulatory Law (LLM program) from the Freie Universität Berlin and a Master in Digital Economics and Network Industries (IREN) from Paris-Dauphine.
Conferences & communications
Society for the Advancement of Socio-Economics 2019 (SASE) - New York (USA);
Instiutional and Organizational Economics Academy 2019 (IOEA) - Cargese (Corsica, France).
Workshop on Meta-, Macro-, Partial Organizations (MMPO)- Toulouse School of Management - May 2019 - Toulouse (France);
Society for the Advancement of Socio-Economics 2018 (SASE) - Kyoto (Japan);
Instiutional and Organizational Economics Academy 2018 (IOEA) - Cargese (Corsica, France);
Colloque "Marques, Publicité et Création Audiovisuelle" organized by Paris 3 Sorbonne Nouvelle University, IRCAV & IRMECCEN - 8th & 9th february 2018 - Paris (France);
Instiutional and Organizational Economics Academy 2017 (IOEA) - Cargese (Corsica, France).
Works in progress
I currently work on the collective building of the "addressable TV" market in France (working paper);
I currently work with Dr. Martin Quinn (Catolica Lisbon) on the quality assessment methods of data used for targeted advertising in France (working paper);
(FR) Blog article on the environmental impact of programmatic advertising. Académie des Controverses et de la Communication Sensible (November 2020).
(FR + EN) PhD dissertation (available online): A demand for regulations : Investigating the online advertising market and its self-regulation. Defended in June 2020. Université Paris-Dauphine / Paris Sciences & Lettres.
(FR) Press article for The Conversation France & La Tribune : "Pollution numérique : manifeste pour une sobriété publicitaire". Following this press article, I was interviewed for a Radio broadcast on France Inter "La Terre au Carré" (3rd Sep. 2019 - interview starting from 45'45").
(FR+EN) Research article for Orange : "L'ad-blocking, ou les effets d'aubaine des infrastructures numériques" / "The Ad-blocking phenomenon and the opportunities of digital infrastructures".
(FR) Communication : "Good ads, bad ads. Retour sur la controverse autour du blocage de la publicité en ligne" - Colloque "Marque, Publicité et Création Audiovisuelle" (2018, forthcoming publication);
(FR) Research paper for Orange on the strategic issues of ad-blocking + blog post (2018)
Introductory courses in economics for law students - Master in Economic and Regulatory Law (Science-Po Strasbourg) - since 2019 :
Network economics and regulation;
Digital economics and regulation ;
Course on "Television & Digital economy" for MBA students (ESG) in Audiovisual Production - since 2020.