Our target would be for the design & development of products/offerings classified as follows:-
1) IRNSS Chipsets ( SOC, ASIC)
2) IRNSS Modules
·Mutli constellation Modules based on our chipsets
IRNSS + GPS
GPS + GLONASS + IRNSS
GPS + GLONASS + IRNSS with built in antenna
3) IRNSS solutions with reference to above two options can be as follows or for other applications
IRNSS vehicle tracking unit
IRNSS Auto/Taxi fare meter
IRNSS Time and frequency module
4) Our designed and developed IRNSS chipsets, modules, solutions shall have the application as follows:-
· Automotive
· Telematics
· Security
· Vehicle tracking
· Auto meter reading
· Industrial automation
· Payment
· Healthcare
· Telecom
· Defence
· Civil Aviation
5) Can tie up with global International players for chipsets and we shall have our role as integrators & PCB designers & designing solution as per the requirement of the concerned customer.
6) Partnership with international players for chipsets as an mou for research in India to get the identification for the product as “Make in India” with brand name of our company
7) Approaching ISRO for Research authorization & certification in tie-up with a university.
8) Getting authorization and copyright from ISRO.
9) This for the purpose of getting the IP rights & ISRO certification would provide upper hand to face the future competition and for the Defence or Govt players to rely upon the design & quality of our product and ruggedization to be accepted in the defence market & made in India aspect or indigenization to be supported by Govt.
10) As of now there is no competition but in performing in this way would allow us to sustain and be the market leaders for Supplies as OEM’s in future competition aswell
11) As oem’s of chipset or modules , the cost would be with little profit margin whereas as provider’s of the solution for application based on the requirement in the civilian market, the cost would be based on the volumes being sold or distributed in the related domain.
12) If the company is afraid of the retail business, we shall collaborate with any PSU such as ECIL for sub contract MOU of supplying the product and designing the solution being their responsibility, the production order at our required price with minimal profit margin to be on the safer zone. The dealing with govt marketing in the civilian market would be the PSU’s responsibility. We shall out of the headache of marketing.
13) For example as ECIL is the sole PSU initially manufacturing the Electronic voting machine and later BEL came into picture.
14) In the defence market our marketing strategy shall though DPSU’s like BEL-Bharat electronics limited or directly MOD, defence sectors of NAVY, ARMY, IAF,for the the required form of solution or even ISRO recommendation with certification to defence services for using our products and utilize with modification in the form required being their responsibility.
15) In such a case when the development order is done for BEL as a part of some research on NCNC basis, then BEL has the capability to get the production order from defence & we shall be the key players/role players as designers who shall be given priority for production order aswell. We shall have less headache with BEL for getting through their QC.. BEL shall handle the QA aspects of Defence.
· Possible tie-up with Govt. Sample guess explanation of business model example (business possibilities turnover that can be expected)
· Can take Reliance as example in many ways and the recent JIO phone launch at least price with free data and free unlimited calls, unlimited data, unlimited messages.
· Considering Civilian market as example for analysis. . If 10 crore nos. of sale happens @ Rs.500 ( least price- worst case at oem level , it shall certainly be more) then itself its making a business of 500 Cr. INR.
· Thus it’s a business market of bout Rs.2000 Cr at the application level with suitable solution as per the requirement of the customer in the particular domain.
· Now it depends on our efficiency and capability of how much we would acquire & be a part of this business market coming in future.
· Considering Mobile phone as an application with IRNSS receiver solution and software app, current smart phones with GPS app will not be capable of receiving & processing the IRNSS constellation signal operating in L5, S band since the GPS is working in L1 band. Thus current mobile phones working as GPS receiver aswell cannot become IRNSS receiver. Thus the Hardware has to be changed & upcoming smartphones are required to be built-in design with GPS+IRNSS or GNSS with IRNSS capability.
· Clarification on Band – L Band ranges from 1-2 GHz --- L1 Band: 1575.42 MHz, L2: 1227.60 MHz, L3 Band: 1381.05 MHz, L5 Band: 1176.45 MHz. In the case of the original GPS design, two frequencies are utilized; one at 1575.42 MHz (10.23 MHz × 154) called L1; and a second at 1227.60 MHz (10.23 MHz × 120), called L2
· Broadcast on the L5 frequency (1176.45 MHz, 10.23 MHz × 115), which is an aeronautical navigation band. The frequency was chosen so that the aviation community can manage interference to L5 more effectively than L2.
· Frequency in S band range (ie., 2-4 Ghz) that’s used for for IRNSS constellation is 2492.08 MHz
· In this type communication application the solutions can be Satellite phones, Wi-max operated devices, PDA’s etc.,
· W.r.to to the mobile application we can collaborate with any mobile phone manufacturing company like reliance or they themselves would approach us for having the hardware to integrate into their solution.
These are all single or dual specific frequency receivers. Whereas the defence requirement receivers for other application would be 1-2 Ghz & 2-18 Ghz & nowadays they have the capability of recognizing the enemy radar signal of range from 2- 40 Ghz and process it further to DAQ- data acquisition system. Which is a costly affair.
In a similar fashion other aspects of design in next phase/level would be as multi-constellation rugged receiver having capability of handling GPS, IRNSS, GLONASS, Galelio,etc..
Other related products based on the basic design of IRNSS receiver would be GAGAN receiver- for civil aviation, Data recorded(sort of black box), extended 40 channel receiver(7-IRNSS, 16 GPS, 14-GlONASS, 3-SBAS)
SBAS- Satellite based augmentation system to correct errors, which is WAAS for U.S, EGNOS for Europe, India declare its own SBAS as GAGAN- ie., GPS and GEO augmented Navigation -- Mandatory to be implemented for Civil aviation
GAGAN is GPS enabled Geo augmented navigation with help of GSAT satellites.
NavIC IRNSS is an independent regional navigation satellite system being developed by India. It is designed to provide accurate position information service to users in India as well as the region extending up to 1500 km from its boundary, which is its primary service area. An Extended Service Area lies between primary service area and area enclosed by the rectangle from Latitude 30 deg South to 50 deg North, Longitude 30 deg East to 130 deg East.
IRNSS will provide two types of services, namely, Standard Positioning Service (SPS) which is provided to all the users and Restricted Service (RS), which is an encrypted service provided only to the authorised users. The IRNSS System is expected to provide a position accuracy of better than 20 m in the primary service area. Some applications of IRNSS are:
Terrestrial, Aerial and Marine Navigation
Disaster Management
Vehicle tracking and fleet management
Integration with mobile phones
Precise Timing
Mapping and Geodetic data capture
Terrestrial navigation aid for hikers and travellers
Visual and voice navigation for drivers
The IRNSS Signal-in-Space Interface Control Document (ICD Ver. 1.1) for Standard Positioning Service (SPS) is released to the public to provide the essential information on the IRNSS signal-in-space, to facilitate research & development and aid the commercial use of the IRNSS signals for navigation-based applications.