My FirstSeed: From ‘Kidpreneurs’ in the Playground to the Real World

This case study focuses on My FirstSeed, which inculcates entrepreneurship, creativity and hands-on learning among children. Its approach is unique in a local educational landscape characterised by monopolistic competition and aligned with the goals prescribed by the Malaysia Education Blueprint for 2015-2025.

Key challenges include: (1) a pressing need for more mentors and coaches; (2) the need for diversity among learners; (3) difficulties in retaining participants and understanding parental mindsets; as well as (4) marketing challenges (e.g., capturing potential participants’ interest). Potential solutions include: (1) establishing strategic collaborations with local business associations and educational institutions; (2) offering tailored packages to accommodate diverse learning needs at different price brackets; (3) establishing both short-term, skill-focused objectives and long-term entrepreneurship goals alongside parent-and-educator meet-ups; and (4) taking a strategic and holistic approach to marketing (e.g., hosting interactive modules and entrepreneurship competitions, introducing referral programmes, free trial classes).