InnovateCo Consulting: A Case Study

This case study focuses on InnovateCo Consulting, a financial solutions provider which offers a comprehensive and cost-effective suite of core services catering to price-sensitive segments of the small and medium enterprise market.

However, it faces three core difficulties: (1) its contentious relationship with Mainland Chinese clients; (2) a competitive landscape with low barriers to entry and consequently intense competition and undercutting prices; as well as (3) recent changes to government regulations which have raised the thresholds for mandatory audit requirements, thus reducing its business opportunities. InnovateCo recognises three key strategies as part of its strategic roadmap: (1) distinguishing itself from competitors by developing a strategic pricing model; (2) employing a client-centric approach by offering personalised consulting and developing tailored service packages; as well as (3) deploying a digital transformation roadmap to ensure long-term competitiveness.