What is your origin story, how did Cubba Bubba come to be?

I went on maternity leave in January 2022 and after my baby was born, I wanted to lay the foundation for a business that will grow and allow me to eventually work my own hours and be there for my daughter. I’m a retail digital marketer by profession so I knew that an e-commerce website was the way to go! I just needed a great product. I realized I already knew everything there is to know about wearable breast pumps and it would be an excellent product to market. I had personally used them and truly believed in their power to ease moms’ challenging routine, as they had done for a first-time mom like me. I then began building a brand on paper with a single mantra as the base: empathy. I wanted my brand to be one that moms could connect and relate to. I wanted to give it a voice of empathy, yes, but also friendliness, kindness and “I-got-you”ness.

And that’s how the “Cubba Bubba” brand was born. The brand tag is “Caring for bébé and you,” encompassing my genuine desire to help moms and babies out there, as well as my immortal love for Moira Rose and her pronunciation of “bébé!” I did extensive research to find suitable suppliers/manufacturers, negotiated terms and inventory sizes with them, built my website, developed my creative, and finally launched Cubba Bubba wearable breast pumps in Q3 2022, all while taking care of my very first baby. The wearable breast pump rage has been around for a few years but Cubba Bubba is the very first CANADIAN business that purveys them.

Was there any personal experience that made you think of this idea?

What is the biggest thing you think your brand brings to this world that others do not?

What do you like about tinyEmail and how does it help your business?

Get started with tinyEmail

I love that tinyEmail is a pretty young Canadian business and its values align with mine. My conversation with founder Seamas was very enlightening and he seemed to genuinely care about my business’s success. The customizable email and pop-up templates are beautiful and so easy to work with, but what I’m looking forward to are the soon-to-launch automation features that will help me be hands-off with flows like abandoned carts and checkouts.However, the one thing I love MOST about tinyEmail is the unparalleled customer support. I have a personal support agent who connected with me on LinkedIn, assuring me he’s available to help anytime.

I also have a personal agent available via phone/text to support me anytime. I’m yet to see this level of hands-on customer support by any other email app…or any other Shopify app for that matter!

What are somethings things you want tinyEmail to have or do for you next?

Automated email triggers. I know your team is already working on these and they’re launching soon…can’t wait!

tinyEmail Now Has Automations

Now you can send automations like abandon cart emails, welcome emails and more using tinyEmail. Click here to get started.

Which tool did you use before? Why did you switch? And how do you find us better/different?

I tried Shopify email but it didn’t have he wide variety of capes I was looking for. I also researched Klaviyo, Privy, and a variety of other apps but found that tinyEmail had the highest TrustPilot score. Users’ biggest pain point seemed to be clunky interfaces and unhelpful customer support. I find that both are outstanding on tinyEmail.

As a female entrepreneur, please share a few words of wisdom for other women who may take inspiration from you.

You can do it! I feel women don’t hear this enough. You already have the skills and the talent to realise your dream enterprise, which is why it’s your dream in the first place. There is also ample courage in you – it’s just waiting for you to harness it. More than anything, you don’t need anyone to support you or validate your dreams. You are enough. Just take the first step, alone if you have to, and you’ll realize you’re unstoppable…even by yourself. You can do it.

And that’s how the “Cubba Bubba” brand was born. The brand tag is “Caring for bébé and you,” encompassing my genuine desire to help moms and babies out there, as well as my immortal love for Moira Rose and her pronunciation of “bébé!” I did extensive research to find suitable suppliers/manufacturers, negotiated terms and inventory sizes with them, built my website, developed my creative, and finally launched Cubba Bubba wearable breast pumps in Q3 2022, all while taking care of my very first baby. The wearable breast pump rage has been around for a few years but Cubba Bubba is the very first CANADIAN business that purveys them.

Quick Recap: What is email marketing automation and why is it important.

Email marketing is one of the most powerful tools in any marketer’s toolkit. It allows you to build relationships with your customers over time by sending them timely, personalized messages that are relevant to what they’re interested in.

But what if you could take this one step further? What if you could automate some of these email sequences so that they happen automatically based on what someone does or doesn’t do in your email marketing campaign? That’s exactly what email marketing automation does!

With email marketing automation, you can set up conditions based on certain actions (like whether someone opens an email or clicks on a link within it) or on factors like time or date or even whether someone is on your list or not. Then, when those conditions are met, an action will be taken (like sending a personalized message). This way, you can ensure that everyone who opts in receives great content—but without having to manually send those emails yourself!

It’s important for ecommerce businesses like Shopify store owners because it frees up their time so they can focus on other things like growing their business and connecting with customers instead of spending all day typing out individual emails!

What's wrong with today's email automation tools?

First off, they’re too complex. Most of them require dedicated skills or have complex pricing structures that make them inaccessible to most businesses. They also require advanced integrations or data engineers to set them up properly – which means that they’re not scalable at all! And lastly, most of them require a lot of upfront investment (either in time or money) before you can even start using them properly.

Simplicity is no longer the name of the game

Automation in its inception is supposed to simplify lives. While I’m sure that’s how the advent of marketing automation tools began, that is hardly the case anymore. Automation tools today are intimidating, highly complex while putting out results that make us question their effectiveness.

It's cost prohibitive

The average marketing automation tool costs hundreds of dollars a month if you do not want to deal with crippling usage limitations. Small business do not have that kind of money to invest in marketing automation. A small team takes on too much and too often we see businesses with great potential burn out.

Introducing tinyEmail Automations

Meet tinyEmail Market Automation. In one word; Easy – tinyEmail saves you time and simplifies your eCommerce email marketing by reducing the amount of time you spend on crafting emails so you can focus on what matters most – your customers and your brand.

Literally one-click implementation: Effortlessly connect with your Shopify or WooCommerce and we’ll pull in all your customer data. Then, just with one click you can enable abandoned cart and purchase emails.

What can it do?

• Abandon cart emails

• Purchase thank you emails

• Browse abandon emails

• And a lot more coming soon

Low learning curve: Setting up tinyEmail is quick and easy, and you can start automating your emails in just a few minutes.

Set it and forget it: There’s no maintenance or manual edits needed. Our AI-assisted copywriter creates engagement-driving, succinct copy and manages your data integration automatically.

What's next?

We are rapidly working on our suite of automation features and expect weekly enhancements. We’ll build on top of this solid foundation and keep adding helpful features while staying true to our core value of simplicity and affordability.