Zha, Yong, Li, Quan, Huang, Tingliang, and Liang, Liang. 2026. Consumer preference information sharing of online platforms with competing suppliers and customization. Manufacturing & Service Operations Management, download paper from ssrn.
Li, Chengzhang, Huang, Tingliang, and Huang, Yufei. 2025. Product return policies: The impacts of vertical bargaining and contracting with retail competition. Manufacturing & Service Operations Management, download paper from ssrn.
Peng, Xuefeng, Chen, Zhenxiao, He, Qiaochu, and Huang, Tingliang. 2025. Algorithmic targeting for opaque selling in vertical markets. Production and Operations Management, forthcoming, download paper from ssrn.
Yin, Zhe, Huang, Tingliang. 2025. Probabilistic selling with customization? A theoretical analysis. Production and Operations Management, forthcoming, download paper from ssrn.
Frazelle, Andrew, Huang, Tingliang, and Wei, Yehua. 2024. Service networks with open routing and procedurally rational customers. Production and Operations Management, published online Ahead of Print.
Wang, Jingqi, Huang, Tingliang, and Lee, Junghee. 2023. Cross-licensing in a supply chain with asymmetric manufacturers. Manufacturing & Service Operations Management, published online Ahead of Print.
Liu, Jinyi, and Huang, Tingliang. 2023. Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023). Marketing Science, published online Ahead of Print.
Zha, Yong, Li, Quan, Huang, Tingliang, and Yu, Yugang. 2023. Strategic information sharing of online platforms as resellers or marketplaces. Marketing Science, published online Ahead of Print.
Ren, Hang, and Huang, Tingliang. 2022. Opaque selling and inventory management in vertically differentiated markets. Manufacturing & Service Operations Management 24(5) 2543-2557.
Yoo, Onesun, Huang, Tingliang, and Arifoglu, Kenan. 2021. A theoretical analysis of the lean startup method. Marketing Science 40(3) 395-591. Lead Article.
Huang, Tingliang, and Yin, Zhe. 2021. Dynamic probabilistic selling when customers have boundedly rational expectations. Manufacturing & Service Operations Management 23(6) 1333-1682.
Huang, T., Ren, H., and Chen, Y. 2018. Consumer return policies in competitive markets: An operations perspective. Naval Research Logistics 65(6-7) 462-476.
Ren, H., Huang, T., and Arifoglu, K. 2018. Managing service systems with unknown quality and customer anecdotal reasoning. Production and Operations Management 27(6) 1038-1051. Finalist, 2016 INFORMS IBM Service Science Best Student Paper Award Competition
Huang, T., Liang, C., and Wang, J. 2018. The value of “Bespoke”: Demand learning, preference learning, and customer behavior. Management Science 64(7) 3129-3145.
Ren, H. and Huang, T. 2018. Modeling customer bounded rationality in operations management: A review and research opportunities. Computers & Operations Research 91 48-58. (Invited review paper by the Editor-in-Chief of Surveys in Operations Research and Management Science, a continuation of the renowned Handbooks in Operations Research and Management Science series, later incorporated to Computers & Operations Research.)
Huang, T., Yin, Z., and Chen, Y. 2017. Managing posterior price matching: The role of consumer boundedly rational expectations. Manufacturing & Service Operations Management 19(3) 385-402. M&SOM Review Blog for this article
Yang, Y., Yu, Y., and Huang, T. 2017. Myopic analysis for multi-echelon inventory systems with batch ordering and nonstationary/time-correlated demands. Production and Operations Management 26(1) 31–46.
Huang, T. and Liu, Q. 2015. Strategic capacity management when customers have boundedly rational expectations. Production and Operations Management 24(12) 1852-1869. Semi-Finalist in the 2013 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition
Huang, T. and Yu, Y. 2014. Sell probabilistic goods? A behavioral explanation for opaque selling. Marketing Science 33(5) 743-759.
Huang, T. and Chen, Y. 2014. Service systems with experience-based anecdotal reasoning consumers. Production and Operations Management 24(5) 778–790. Winner, 2018 Most Influential Service Operations Paper (out of 61 service operations papers published in Production and Operations Management from 2015 to 2016)
Huang, T., Allon, G., and Bassamboo, A. 2013. Bounded rationality in service systems. Manufacturing & Service Operations Management 15(2) 263-279. Finalist, 2016 INFORMS Service SIG Best Paper Competition (among all published papers in service management across all journals in the last three years)
Huang, T. and Van Mieghem, J. A. 2013. The promise of strategic customer behavior: On the value of click tracking. Production and Operations Management 22(3) 489–502.
Huang, T. and Van Mieghem, J. A. 2013. Clickstream data and inventory management: Model and empirical analysis. Production and Operations Management 23(3) 333–347. Winner of the 2015 WICKHAM SKINNER Best Paper Award published in Production and Operations Management during 2014 (out of approximately 150 papers published in that journal). This research has been covered by media: CBS News: What a Bricks-and-Mortar Business Can Learn From Website Analytics and Kellogg Insight: From Web Visits to Firm Orders: Analyzing Web Visitor Click Data to Streamline Sales Efforts.
Benjaafar, S., ElHafsi, M., and Huang, T. 2010. Optimal control of a production-inventory system with both backorders and lost sales. Naval Research Logistics 57(3) 252-265.
Is Turing Transformation happening? A study with a new occupational AI exposure measure (with Yuanyang Liu and Chuanren Liu), download paper from ssrn. (2023 INFORMS Workshop on Data Science Best Paper Award)
Impact of social learning on consumer subsidies and supplier capacity for green technology adoption (with Hang Ren and Georgia Perakis), download paper from ssrn.
A novel return policy: Negotiating refunds without returns (with Z. Gao, G. Huang, Y. Liu and Y. Yu) (2024 POMS College of Service Operations Management Best Student Paper Competition Finalist, 2025 POMS International Conference China Best Paper Award), download paper from ssrn.
Does machine learning shift job requirements? Impacts on entry-level opportunities (with Y. Liu and C. Liu), download paper from ssrn.
Generative AI on digital content platforms: Implications for content creation, advertising, and innovation (with Q. Li and Y. Zha), download paper from ssrn.
Artificial intelligence and inventory performance: An exploratory investigation (with J. Xia, Y. Liu and C. Liu), download paper from ssrn.
Data infringement and GenAI: An economic analysis (with M. Xue, X. Li, W. T. Yue), download paper from ssrn.
Does verification help data evaluation on data marketplaces? A theoretical analysis (with H. Zheng and G. Li), download paper from ssrn.
When recycling meets variety: Product design and policy intervention under extended producer responsibility (with Y. Chen, C. Li, and Q. Zhu), download paper from ssrn.
Advisor for Junchen Xia.
Advisor for Jinyi Liu.
Dissertation Committee Member for FNU Harshvardhan and Nikhil Narayane.
External Advisor for Ganquan Huang.
External Advisor for Ziqin Gao, one of her dissertation papers is a Finalist in the 2024 POMS College of Service Operations Management Best Student Paper Competition.
Principal Advisor for Hang Ren at UCL School of Management, University College London, 2013-2018 (One of his dissertation papers is a Finalist in the 2016 INFORMS IBM Service Science Best Student Paper Award Competition). Placement: Assistant Professor, School of Business, George Mason University, Virginia, USA; now tenured Associate Professor.
External Advisor for Zhe Yin at Huazhong University of Science and Technology, graduated in 2015 and placed at School of Management, Shanghai University, now tenured associate professor at University of Science and Technology of China (USTC), Hefei, Anhui, China.
External Appraiser for Longyuan Du, University of Toronto, 2018, now Assistant Professor in business analytics and information systems at the School of Management, University of San Francisco, California, USA.
2025 POMS International Conference in China Best Paper Award
2025 Vallett Family Outstanding Researcher Award, Haslam College of Business, UTK
2024 POMS College of Service Operations Management Best Student Paper Competition Finalist
2023 INFORMS Workshop on Data Science Best Paper Award
2023 Management Science Meritorious Service Award
2021 Carroll School Teaching Star, Boston College
2020 M&SOM Meritorious Service Award
2019 Management Science Meritorious Service Award
2019 M&SOM Meritorious Service Award
Winner, 2018 POMS WICKHAM SKINNER Early-Career Research Accomplishments Award
Winner, 2018 Most Influential Service Operations Paper (out of 61 service operations papers published in Production and Operations Management from 2015 to 2016)
2018 M&SOM Meritorious Service Award
2017 M&SOM Meritorious Service Award
2017 Outstanding Reviewer Award by the Production and Operations Management Journal (only seven reviewers were selected out of all reviewers in that journal)
Finalist, INFORMS 2016 Service SIG Best Paper Competition (among all published papers in service management across all journals in the last three years)
Finalist, INFORMS 2016 IBM Service Science Best Student Paper Award Competition
First-Prize Winner of the 2015 WICKHAM SKINNER Best Paper Award published in Production and Operations Management during 2014 (out of approximately 150 papers published in that journal)
Semi-Finalist, 2013 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition
Teaching Grant from UCL to enhance e-learning
Kellogg School of Management PhD Fellowship, Northwestern University, 2007-2011
Graduate Assistantships, University of Minnesota, 2005-2007
Guanghua Fellowship, USTC, 2004
Outstanding Undergraduate Fellowships, USTC, 2002-2003
Outstanding New Student Fellowship (Top 1% among all new students), USTC, 2001
