BUrilliant defines the next phase in the evolution of BU Labels, shifting the narrative from discovery to embodiment. Where previous iterations explored identity, transition, and individuality, this chapter centers on recognition—acknowledging that what was once sought externally has always resided within the BUeño community. It affirms that the light is already here—shaped, carried, and continuously redefined by the BUeños themselves.

Creatives | Renz Fernandez, BUASA Creatives

BUnique marks a pivotal phase in the evolution of BU Labels, centering on identity, inclusivity, and renewal. This collection highlights the individuality of every BUeño while strengthening a unified brand direction—reflecting a refined system, clearer purpose, and a forward-looking approach to student merchandise. It represents a reimagined BU Labels rooted in its history yet responsive to present needs and future possibilities. 

Photo | BU LABELS Facebook Page

Building upon its inaugural year, HIBLANG BUEÑO 2022 expanded the platform’s creative and expressive direction by emphasizing confidence, visibility, and elevated BUeño identity. This chapter refined the role of BU Labels as both a fashion and advocacy-driven initiative—enhancing design aesthetics while sustaining its commitment to community support through Agapay-BUeño. It reinforced BU Labels as a space where style, storytelling, and social responsibility converge. 

Photo | BU LABELS Facebook Page

The 2021 HIBLANG BUEÑO collection marked the foundational launch of BU Labels as an official student merchandise platform of the Bicol University – University Student Council. Rooted in advocacy and service, this era positioned fashion as a means of support for the BUeño community, with proceeds dedicated to the Agapay-BUeño initiative. It established the core principle of “Designed by BUeños, for the BUeños,” embedding purpose, care, and collective identity at the heart of the brand. 

Photo | BU LABELS Facebook Page