If you want to go viral overnight or increase your visibility on TikTok, having a strong hashtag strategy is essential. Yes, hashtags play an essential role, and using trending hashtags may also help you build TikTok followers. But, before using the hashtags, you should know how they work and how to search for the right #hashtag according to your niche.

The short video creating platform has become a top favorite amongst not only marketers but influencers as well. But, do you know what all it takes to become a TikTok influencer. You need the right content, a large number of followers, and the right marketing tactics. TikTok is the 7th most-used social media platform worldwide, with 689 million active users in January 2021.

Wondering why is everyone going ga-ga over Tik Tok Marketing? With more than 800 million monthly active users with an average view of 52 minutes per day, the video-sharing platform has become a top favourite amongst businesses and users. Despite these figures, many people think Tik Tok is only for teens, but think again. Yes, the platform is more prevalent amongst Millenials and Gen Z customers, but people of any age can use it.

Every year a new app comes into the market that redefines the way people use social media. And, 2020 was the year for TikTok. Like it or not, Gen Z is the fastest growing market for brands, and the best platform businesses can engage with them is TikTok.

The majority of the social media platforms are using TikTok. But the key question is what you can do to stand out from the crowd. This is where TikTok giveaways and contests come to the forefront. TikTok contests offer incredible opportunities to boost engagement on TikTok and gain more followers. Whether they are cute, hilarious, meaningful, or fun to watch, TikTok videos capture the attention of the younger generation like no other platform.

If you have been using Instagram and Facebook for quite a long time, you would know the pain of creating a large audience base. But, with TikTok, you don’t have to worry about a thing as it provides regular users with a chance to create viral videos no matter how many followers they have. This is possible because of the For your page which is similar to Explore page on Instagram.

What’s the driving force behind the popularity of TikTok? It’s none other than the popular trends that influencers and people like you and me participate in. If figures are believed, over half of the content on social media platforms is trends based. Trends are the secret recipe to creating a viral video and increasing your TikTok followers. While some trends have the power to stay for a few weeks, others last only for a few days.

TikTok has the highest engagement rate of all the social media networks out there. The engagement rate of TikTok varies from 3% to 9% that makes TikTok a preferred choice of platform for social media advertising for brands. According to the experts, an engagement rate of more than 1% is considered good.

If you think TikTok is just a lip-syncing video app, you need to explore the various perks offered by this video-sharing app. It is gaining immense popularity among various brands, celebrities, and influencers. Do you know why it is so?

The TikTok live stream is one of the popular ways that celebrities and influencers use to captivate the audience's attention. It helps to engage followers and boost the business. Also, if you wonder how to grow your TikTok followers organically, you must try TikTok live sessions. It will help you reach your target audience and gain real followers.