Research

Research

Understanding human preferences and predicting human behavior in complex and interactive environments has been a longstanding focus across econometrics, social science, and machine learning, with successful applications in various domains such as resource planning and infrastructure development. Nowadays, the modeling problem becomes more and more complex given the availability of massive amounts of data collected from various channels (mobile phones, online platforms, social networks, etc.), especially when humans now can have access to various sources of information and even interact with AI agents when making decisions. My long-term aim is to address the following questions: (i) How can we efficiently model and predict human behavior in complex, dynamic, and interactive environments? (ii) How can we make the modeling and prediction process adaptive and robust to handle different circumstances of data availability and human behavior constraints? And (iii) how can we make the behavioral models useful for downstream decision-making tasks? These questions pose several new challenges that necessity new methodologies, and my strategies are to address these challenges through methods rooted in Econometrics, Operations Research, and Machine Learning, focusing on applications in transportation behavioral modeling, location planning, revenue management, and game theory. 


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