Welcome to my site! My name is Tianyi Li. I am an Assistant Professor in Marketing at The University of Hong Kong.
I received my first Ph.D. in Psychology (Social Neuroscience) from the University of Chicago. My work explored the neural correlates of processes underlying person perception.
Due to family circumstances that required me to stay in Chicago for a few more years and a burgeoning interest in behavioral research, I went to the University of Illinois Chicago for a second Ph.D. in Marketing (Consumer Behavior).
My current research focuses on health decision-making as well as individual-based and group-based impression formation.
