TIAGO VIDIGAL SOUSA

Head of Growth Marketing | Marketing Science & Data Analytics

📧 tiagov.work@gmail.com · 📞 +55 31 99574-5199
LinkedIn: https://www.linkedin.com/in/tiagovidigal

Portfolio: sites.google.com/view/tiagovidigal

EXECUTIVE SUMMARY

Data-driven Marketing and Analytics leader with 8+ years of experience across B2B and B2C markets in Brazil and the U.S. Strong background in Marketing Science, statistical modeling, paid media, BI, CRM, and growth strategy. Proven ability to lead cross-functional teams, translate data into executive decisions, and scale sustainable revenue growth. 

PROFESSIONAL EXPERIENCE

V4 Company — Head of Growth Marketing

Apr 2025 – Present

·         Led a multidisciplinary team of 10 professionals across Marketing, Data, Design, and Copy.

·         Acted as technical and career coach for growth, paid media, and analytics specialists.

·         Implemented agile routines (Scrum & Kanban) to increase delivery predictability and team productivity.

·         Owned enterprise client relationships, delivering performance-oriented marketing solutions.

·         Optimized onboarding, growth, and account expansion processes, reducing churn and increasing LTV.

·         Diagnosed business and marketing bottlenecks using systemic and analytical thinking.

V4 Company — Marketing Data Scientist

Feb 2022 – Apr 2025

·         Designed and executed ABM, Inbound, and MMM strategies focused on scalable growth.

·         Planned and executed full-funnel campaigns managing seven-figure monthly media budgets, owning strategy, allocation, and performance optimization.

·         Led multiple B2B and B2C analytics and marketing projects end-to-end.

·         Presented insights and recommendations to C-level executives.

·         Built descriptive, predictive, and inferential analyses (A/B testing, regression, sampling).

·         Developed automated dashboards and data pipelines using GA, Looker Studio, Power BI, and CRM data.

·         Built forecasting models and consumer behavior analyses using Python and SQL.

·         Implemented QA frameworks to reduce churn and improve time-to-value.

·         Deployed and trained teams on CRM systems (HubSpot, Pipedrive, RD Station).

Black 12 — Marketing Analyst

Jan 2018 – Feb 2022

·         Planned and optimized multichannel performance marketing strategies across 30+ brands (B2B, SaaS, e-commerce, local businesses).

·         Delivered hands-on execution and analysis across paid media, SEO, SEM, email and marketing automation.

·         Built acquisition, retention and monetization funnels integrating media, CRM and automation platforms.

·         Developed financial and forecasting models (DRE, revenue forecasting) to support profitability and growth decisions.

·         Implemented and optimized CRMs (HubSpot, Pipedrive, RD Station) and trained teams on data-driven funnel management.

Telus International — Internet Assessor

Mar 2016 – Feb 2018

·         Evaluated search, ads and content relevance signals for ranking and delivery systems.

·         Worked within human-in-the-loop ML pipelines, supporting model training, validation and bias mitigation.

·         Analyzed search intent, SERP behavior and content relevance, strengthening understanding of SEO, AEO and AI-driven discovery systems.

SKILLS

Leadership, Project Management & Demand Generation Strategy

Demand Generation (Full Funnel), Pipeline & Revenue Ownership, Performance Marketing, Revenue Attribution, Project Ownership, Experimentation Roadmaps, Cross-functional Stakeholder Management, C-level Communication, Budget Ownership, OKRs, Sales & Marketing Alignment, Agile (Scrum/Kanban)

Marketing Science & Advanced Analytics

ABM Marketing, Marketing Mix Modeling (MMM), Incrementality & Lift Studies, Causal Inference, Experiment Design, A/B & Multivariate Testing, Attribution Models, Time Series Analysis, Forecasting, Regression Models, Hypothesis Testing

Paid Media & Growth Analytics

LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads, Budget Allocation Models, Bidding Strategy Analysis, ROAS Optimization, LTV/CAC Modeling, Funnel & Cohort Analysis

Data & Analytics Engineering

SQL, Python, Pytorch, Pandas, NumPy, APIs, Data Pipelines, Big Query, Databricks, Databases, Looker Studio, Power BI, Google Analytics (GA4), Google BigQuery, UTM Frameworks, Advanced Dashboards & Reporting

Search, SEO & AI-Driven Discovery

SEO (Technical, On-page, Content), GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Search Intent Modeling, SERP Analysis, Structured Data, Content Optimization for LLMs, Search Quality Evaluation, Human-in-the-loop ML Systems

EDUCATION

Associate Degree in Data Science — UNICSUL

CERTIFICATIONS

Master of Data Science & Artificial Intelligence — Datatech Florida

LANGUAGES

Portuguese (Native), English (Advanced)