driving growth with nitro

FROM SPARKS TO A FLAME

At the core, TNN is a competitive sim racing league consisting of ardent sim racers. While we’re not a big-time media firm, LLC, or non-profit organization, we want to deliver some of the same experiences to our competitors, as well as their friends and family who watch them compete on a weekly basis. Over the past 2 years, we’ve built a healthy base of fierce competitors, assembled a solid team of organizers, and we are fired up by the growth we’ve seen in that short time. Our mission is to use and fuel this growth to further the interests of our amazing partners and sponsors as well.

With staff and a field of drivers mostly consisting of current and former members of the armed forces, the camaraderie and competition are a real motivator for us. That said, we can only commit so much of our own time and resources to this effort. Everything does have a price, be that time, money, or manpower. We leverage several specialized software programs to run our league, pay our broadcast partner for great coverage of the racing, sponsors, and league partners, and of course we like to offer some great prizes each season for the participating drivers!

AUDIENCE

Through our broadcast partner BoomTube Media (@boomtubemedia on YouTube), our 2024 viewership averaged over 125 views per race (trending at 150 for 2025), an average of over 25 minutes of watch time per viewer, per race, and over 1.2k total hours watched. Our audience age demographic ranges from 25-34 years on average, and is largely (>98%) men in the US and Canada.

As mentioned previously, many drivers and viewers are military members, their friends, and families, so if your brand has any connection to, or special incentives for service members, this is a fantastic place for you to connect with that demographic!

150 views per race

25 MIN. WATCH TIME PER VIEWER, PER RACE

1200+ HOURS WATCHED THIS YEAR

SPONSOR PACKAGES

Expand the options below to explore available sponsorships for the 2025 racing season.

SINGLE-RACE

Cost: $30/race
Event Name: (Example: SoaringLogos.com 175 at Darlington Raceway). Mentioned periodically on broadcast (most prominently during the intro beat) and featured on any schedule graphics or league social media posts pertaining to the race.

Persistent Broadcast Presence: Your logo, social media handle, etc. displayed throughout the broadcast.
Post-race Spotlight: A brief spot by the broadcast announcer after post-race interviews, paired with your desired graphic front and center on screen.

CAR/DRIVER

Cost: $30/season*

These sponsorships are an at-will option for drivers, and will either be:

Selected directly by the sponsor if they have a specific driver in mind
Presented to drivers based on performance in the previous season (champion gets first option, if declined, runner up would have the option to pick up the sponsorship). Sponsor reserves the right to decline a specific driver if requested.

Paint Scheme/Livery: Your brand is presented as the "primary" sponsor on the car, with large logos on the hood, over the rear wheel, and on the TV panel (rear end) of the car. Other brands may be present on the car, to a smaller extent in other areas. $15 of this sponsorship is dedicated to commissioning the design of the car. This puts your design in motion on track, and your brand will come to mind when that driver is mentioned!

Post-race Interviews: Your driver will be obligated to mention your brand during the interviews after each race if they finish in positions 1-3. Further interviews may occur if the driver makes the "playoff" portion of the season, or otherwise gets involved in some notable on-track excitement.

Performance Incentives: This is a non-mandatory option which may be offered by the sponsor directly, which encourages drivers to perform to high levels, and aids in driver retention. For example, $10 bonus for each race win, $5 per top-3 finish, or $15 for making the playoffs.

*TNN will link up drivers with potential sponsor to negotiate the individual deal.

POLE AWARD

Cost: $40/season

(Your Brand Name) Pole Award: Prior to each race, the fastest driver in the pre-race qualifying session will be recipient of the pole award, and will be highlighted by the broadcaster once qualifying has concluded. This will feature your brand name mentioned, and will be featured on the pole winner graphic on broadcast. This will take place each race, so a minimum of 12 features is guaranteed.

CAUTION/REPLAY CAM

Cost: $100/season
Placeholder text: We'd love to partner with you to create a sponsored replay camera. During race cautions or exciting moments on the track, like a great pass, we'll use a dedicated camera to show the action with your company's branding. We can use a name like the 'Bully Dog Replay Camera' and feature your logo on the screen. It's a great way to put your brand directly in front of our audience during the most thrilling moments of the race.

High-Impact Visibility: Whenever there is a caution, a photo finish, or a thrilling on-track action like a critical pass, we will cut to a dedicated camera for a replay.

Integrated Branding: This replay will be branded with your company's name and logo. For example, it could be called the "Rogue Promos Replay Camera."

Consistent Exposure: Your brand will be featured multiple times throughout the broadcast, specifically during moments of high viewer engagement and excitement.

Seamless Integration: To ensure a smooth broadcast, our commentators will use your company's full or abbreviated name, integrating it naturally into their commentary.

SERIES PARTNER

Cost: $150/season -OR- Service rendered
The Series Partner tier is designed for businesses that want to directly support our league and contribute to the experiences that keep our participants coming back for more. This partnership offers a great way to get your brand in front of our audience with minimal investment, and offers the option to get a piece of your brand and/or product directly in the hands of the drivers in the series in the form of prizes, trophies, and incentives.

You can become an Official Partner in one of two ways:

Financial Contribution ($150 Buy-In): Your business makes a one-time cash contribution of $150. This money goes directly into the prize pool for our top drivers at the end of the season, ensuring they are rewarded for their hard work.
Service-Rendered Contribution: Your business provides a tangible item for our year-end prize pool. This could be a relevant product, sim gear, trophy, a banner, a gift card to your business, or autographed memorabilia.

What You Receive:

Regardless of which option you choose, all Series Partners get the same valuable brand exposure:

Logo Placement: Your company's logo will be featured as a sticker on every car racing in the series, ensuring it's seen by our audience throughout every broadcast.
Broadcast & Social Media Recognition: We will recognize and thank your business periodically during broadcasts and on all of our social media channels, connecting your brand with our dedicated fanbase.
Association with Success: Your brand will be directly linked to the success of our top drivers, giving you goodwill and positive recognition within the racing community.

SERIES TITLE SPONSOR

$400/season
Placeholder text: This sponsorship opportunity is a chance for your business to become the official title partner of our racing series, Thursday Night Nitro. This is the highest level of sponsorship we offer, providing unparalleled brand exposure and integration.

The Partnership:

Series Naming Rights: The series will be officially presented as "The Thursday Night Nitro [Your Business's Name] Series." Your company logo or url will be integrated into the series logo that appears on the door and windshield banner of every car. Your company will be mentioned every time the series name is spoken by our commentators and appears on-screen in broadcast graphics. This ensures your brand is synonymous with our league.
Consistent On-Track Visibility: Your company's logo will be prominently featured on a sticker on every single car racing in the league. This guarantees your brand is in front of our audience for the entire broadcast, from the starting grid to the checkered flag.
Social Media & Promotions: Your business will be featured in all our promotional materials and social media posts leading up to and throughout the season. This extends your brand's reach beyond the broadcast itself and engages our followers directly.

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