TH True Milk - Sustainable development journey and focus on health and environment

TH True Milk’s viewpoints and activities

In the context of the global economy changing along with increasing challenges related to the environment and human health, TH True Milk views sustainable development as both a choice and the guiding concept that directs all the company's commercial operations. Our journey of sustainable development is rooted not only in delivering high-quality products but also in demanding a comprehensive ecosystem. Our company prioritizes research, sustainable farming methods, waste reduction, and water resource optimization in investment projects, focusing on essential nutrients, animal care, and environmental respect. We uphold and protect animal rights, and invest in research and technological innovation in the production process, aiming not only to enhance product quality but also to minimize adverse environmental impacts.

TH True Milk's Sustainable commitments – SIX core pillars

Go through the sustainable development policy that TH True Milk has implemented across all projects and resources of the company, we are committed to standing for six core values such as:

- Nutrition – Health: Our target brings high-quality products to the market. We prioritize not only the safety of our milk source but also the natural nutritional value from input to output.

- Environment: Our development strategy prioritizes the environment, guided by the philosophy of "Honoring Mother Nature," committing to environmental protection and restoration in all aspects of production and resource management.

- Education: TH invests not only in producing high-quality products but also in conveying values about sustainable living and social awareness through educational programs.

- Human resources at TH: TH is dedicated to fostering a positive work environment, promoting innovation and creativity, and ensuring the well-being of its employees.

- Community: Our company is not just a business, it is also a reliable partner for the local community. Our social projects aim to improve the quality of life and opportunities for the surrounding community.

- Animal Welfare: We are committed to caring for animals with a criterion of respect and protection for their rights. Our milk products ensure that animals live and thrive in the best possible environment.

TH true Milk’s Recycling Campaign 

For a green planet, the interwoven policies of these six pillars define TH's commitment. TH has implemented them in every action and decision, bringing with it our desire to create value for everyone and build a sustainable future for the generations to come.

TH True Milk is not just a prominent milk brand, it also actively supports environmental conservation and encourages a sustainable lifestyle. In conjunction with a worldwide recognized packaging supplier, Tetra Pak, TH Group has launched the "Recycling - Action for a Green Future" initiative, advocating community participation in collecting and recycling milk boxes at TH True Mart stores in Hanoi and Ho Chi Minh City.

The campaign, from April 23 to June 5, 2022, encourages environmental preservation and offers customers valuable presents from TH True Milk. Customers can participate by bringing any milk boxes (any milk brand) to the store and exchanging them. Customers bring 20 clean, folded milk cartons to exchange for one of four unique prizes:  a canvas bag, tree set, TH True Milk Organic 500ml, or an eco-friendly spoon and chopsticks set.

The campaign has been supported by the community, particularly the youth, students, and office workers. With the message "Every small action is important when accumulated and distributed," we hope the campaign will create a significant positive impact on environmental awareness and promote recycling within the community.

TH true Milk does not only apply campaigns like this one but also to continually enhancing activities in milk box collection and recycling. These efforts aim to spread a green lifestyle and strengthen awareness of waste sorting and recycling within the community. Let's contribute together to the "Recycling - Action for a Green Future" campaign and build a clean and sustainable planet for us all.