As you can see in the upper left, the caption is an innuendo in the advertisement. It is comparing small businesses to the nerdy guy, implying that they are both going to "score" when sexy meets smart. This is one way advertisers use sex to get our attention. According to the first paragraph of "Three Ways A Woman Can Get Hurt," it states that "We know that advertisers like to use sex to get our attention and that they make exaggerated claims about a product's ability to make us attractive, popular, and successful." The innuendo in this particular advertisement is trying to tell its viewers that if you use their product, you could be as lucky as the nerdy guy. This whole idea objectifies the model and most likely makes her feel like she is being used.

Here's some things people do not tend to notice while watching these types of ads. He is wearing glasses, button up, and has weight to him. If you go on google images and type in "Nerd" in the search bar, many people with that style will show up. These ads not only objectify women, they objectify men too. In the film "Killing Us Softly 4," Jean Kilbourne goes to talk about other examples of how advertisers can objectify anyone.