Traditional social platforms also gather lots of information about their users. This allows you to run specific targeted ads and connect with the right audience to share useful information, promote upcoming local events or appearances, or run contests.

This type of content is quick to film and edit, making it perfect for businesses with a lean social media team. Short on inspiration? The constant stream of trends on each platform means that inspiration for your next short-form video is at your fingertips.


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Social networking sites have come a long way since the first social networking site, SixDegrees.com, was launched in 1997. Today, the world is rapidly adopting newer social networking platforms. According to DataReportal, a Kepios analysis from January 2022 indicated that there are more than 4.74 billion social network users worldwide.

Although often used interchangeably, social network is different than social media. A social network focuses on the connections and relationships between individuals. Social media is more focused on an individual sharing with a large audience. In this case, media is used in the same sense as in mass media. Most social networks can also be used as social media sites.

Social networks can be used for customer research, engagement and marketing. They offer a way to directly connect businesses and customers. Brands can build a community around themselves. Social networks collect information about users' likes and dislikes, allowing for extremely targeted advertising. Social media listening allows an organization to learn what people are saying about their company.

Some businesses are implementing internal social networks. In very large organizations this can increase employee engagement and satisfaction. Also, as teams become more geographically diverse or have members working from home, private social networks can promote collaboration and information sharing.

Social media sites provide a variety of features that serve different purposes for the individual user.19 They may include blogs, social networks, video- and photo-sharing sites, wikis, or a myriad of other media, which can be grouped by purpose, serving functions such as:4,7,8

Organizations such as the Red Cross track Twitter posts during natural disasters, such as hurricanes and earthquakes, to gather information about where the greatest needs are.8,14 Citizen-report blogs have also been monitored by hospitals for information about potential mass casualty events.17 When used in this way, real-time social media sites provide greater agility and enhanced preparedness for responses to disasters and public health emergencies.8 Social media sites also provide disaster and emergency response personnel with a means to rapidly share and access important information provided by agencies such as the CDC and the U.S. Preventive Services Task Force.3

Several health care institutions have policies that require a signed HIPAA authorization before any patient-specific information may be posted on social media.7 Other institutions, particularly medical schools, have expanded this concept to include consent from research subjects and volunteers.7 It is good practice for faculty at educational institutions to inform students about potential consequences for violating this and other social media guidelines, since such infractions may not only expose the student to academic or professional disciplinary actions but can also violate state and federal laws, resulting in civil and criminal penalties.2

Business-to-consumer websites include social components, such as comment fields for users. Various tools help businesses track, measure and analyze the attention the company gets from social media, including brand perception and customer insight.

Social media is also used for crowdsourcing. That's the practice of using social networking to gather knowledge, goods or services. Companies use crowdsourcing to get ideas from employees, customers and the general public for improving products or developing future products or services.

Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions.

Platforms like Instagram, which has more than 1 billion monthly active users, have made it easier than ever before to curate and share photos and images. Brands looking to implement this type of social media marketing should focus on high-quality, creative visuals that tell a story.

Overview: Half of all social media users say they prefer video to any other kind of content. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content.

Overview: Audio sharing sites are a type of social media that became popular during the COVID-19 pandemic. Stuck at home with Zoom fatigue, people were looking for an easier way to consume content, and audio-only proved to be the solution.

Disappearing content is a great way to add excitement and urgency to your marketing campaigns. It can also help you connect with younger audiences who tend to flock to this type of social media. Instagram Stories alone have more than 500 million daily active users.

Overview: Microblogging is a type of social media marketing that allows users to post short updates or messages. Twitter is the most famous example of microblogging, allowing users to tweet in 140 characters or less.

Keeping up with the latest in social media is a difficult task with all the different platforms, features and algorithms. That's why we created The 2023 Content Benchmarks Report to help you identify the most valuable types of social media content.

Short-form videos are the most captivating type of social media content thanks to their capacity to break down and present information in less than one minute. Plus, the length makes it more shareable and ideal for social media.

Additionally, short-form videos are perfect for different types of social media post ideas. From highlighting how to use your product or service to influencer collaborations and behind-the-scenes content.

37% of consumers find live video the most engaging type of social media content. It enables businesses and creators to broadcast conversations, webinars, Q&As or other virtual events. And unlike text or image posts, where you wait for an interaction, live videos give audiences a chance to react in real time.

Memes drive engagement, that's why Instagram users share over one million memes daily. They also drive traffic, as proved by a study from Social Media Today. They posted memes on Facebook, Twitter and LinkedIn for a month, which increased their website traffic by 12%.

In the case of GIFs, Facebook, Twitter and LinkedIn have special features for sharing this type of content. Twitter and LinkedIn make it as easy as tapping on the "GIF" icon and selecting the GIF you want to share. And Facebook's boomerang feature allows you to capture moments in a loop so you can create your own GIFs.

Also, you can take advantage of UGC to maximize your budget while reaching more consumers. When a user tries your product and posts about it, their followers may want to try it and post about it as well. This creates a chain reaction in which you reach the followers of your followers. Yet, over 93% of marketers aren't using the full power of UGC, so there's a lot of opportunity with this type of content.

Instagram and TikTok are the go-to social media platforms to find user-generated content. This is because both are highly effective for visual content, especially short-form videos. And since video content is best for showcasing a product over text or static images, 79% of marketers are willing to invest more in video leveraging authentic content (UGC) in 2023 according to the SOUGC report.

Also, long-form videos are one of the best types of social media content to share educational topics. In fact, 93% of viewers use YouTube for educational purposes, and as of March 2021, users spent an average of 29 minutes and 36 seconds per visit.

Using links helps you bring more followers to your website or other content. As the links are in your social media posts, it gives your audience easy access to content of interest and extends their experience with your brand.

Thanks to all these types of social media content, there are multiple ways for you to express your brand voice and make meaningful connections. And while best practices are a good starting point, your audience and brand are unique, so you need to find what works best for both.

Digital media and apps allow children to communicate and express their creativity, connect with peers, and share their feelings. However, they can be an avenue through which cyberbullying occurs. There are many types of apps and sites available for free that give users the ability to search for people and share or post information about them anonymously.

Social networking connects individuals and businesses by allowing them to share information, ideas, and messages. Companies also use social networks to create and strengthen brand recognition, promote products and services, and answer customer queries and concerns."}},{"@type": "Question","name": "What Are the Benefits of Social Networks?","acceptedAnswer": {"@type": "Answer","text": "The benefits of social networks include their ability to help people connect and stay in touch with family, friends, and new contacts; the opportunity they offer businesses to market their brands; their ability to spread useful, even vital, information instantly to individuals and institutions."}},{"@type": "Question","name": "Why Are Social Networks Important?","acceptedAnswer": {"@type": "Answer","text": "Social networks are important because they allow people to develop relationships that might not be possible due to distances of place and time. They also help boost business productivity when used for public relations, marketing, and advertising purposes."}},{"@type": "Question","name": "What Are the Top 10 Social Networking Sites?","acceptedAnswer": {"@type": "Answer","text": "Some top social networking sites are Facebook, X, YouTube, WhatsApp, Instagram, WeChat, TikTok, Facebook Messenger, Douyin, QQ, and Sina Weibo."}}]}]}] Investing Stocks  Bonds  ETFs  Options and Derivatives  Commodities  Trading  FinTech and Automated Investing  Brokers  Fundamental Analysis  Technical Analysis  Markets  View All  Simulator Login / Portfolio  Trade  Research  My Games  Leaderboard  Banking Savings Accounts  Certificates of Deposit (CDs)  Money Market Accounts  Checking Accounts  View All  Personal Finance Budgeting and Saving  Personal Loans  Insurance  Mortgages  Credit and Debt  Student Loans  Taxes  Credit Cards  Financial Literacy  Retirement  View All  News Markets  Companies  Earnings  CD Rates  Mortgage Rates  Economy  Government  Crypto  ETFs  Personal Finance  View All  Reviews Best Online Brokers  Best Savings Rates  Best CD Rates  Best Life Insurance  Best Personal Loans  Best Mortgage Rates  Best Money Market Accounts  Best Auto Loan Rates  Best Credit Repair Companies  Best Credit Cards  View All  Academy Investing for Beginners  Trading for Beginners  Become a Day Trader  Technical Analysis  All Investing Courses  All Trading Courses  View All TradeSearchSearchPlease fill out this field.SearchSearchPlease fill out this field.InvestingInvesting Stocks  Bonds  ETFs  Options and Derivatives  Commodities  Trading  FinTech and Automated Investing  Brokers  Fundamental Analysis  Technical Analysis  Markets  View All SimulatorSimulator Login / Portfolio  Trade  Research  My Games  Leaderboard BankingBanking Savings Accounts  Certificates of Deposit (CDs)  Money Market Accounts  Checking Accounts  View All Personal FinancePersonal Finance Budgeting and Saving  Personal Loans  Insurance  Mortgages  Credit and Debt  Student Loans  Taxes  Credit Cards  Financial Literacy  Retirement  View All NewsNews Markets  Companies  Earnings  CD Rates  Mortgage Rates  Economy  Government  Crypto  ETFs  Personal Finance  View All ReviewsReviews Best Online Brokers  Best Savings Rates  Best CD Rates  Best Life Insurance  Best Personal Loans  Best Mortgage Rates  Best Money Market Accounts  Best Auto Loan Rates  Best Credit Repair Companies  Best Credit Cards  View All AcademyAcademy Investing for Beginners  Trading for Beginners  Become a Day Trader  Technical Analysis  All Investing Courses  All Trading Courses  View All EconomyEconomy Government and Policy  Monetary Policy  Fiscal Policy  Economics  View All  Financial Terms  Newsletter  About Us Follow Us      Table of ContentsExpandTable of ContentsWhat Is Social Networking?How It WorksMajor PlatformsSpecial ConsiderationsAdvantages and DisadvantagesExamplesFAQsThe Bottom LineBusinessMarketing EssentialsWhat Is Social Networking?ByWill Kenton Full Bio Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School for Social Research and Doctor of Philosophy in English literature from NYU.Learn about our editorial policiesUpdated December 22, 2023Reviewed byJulius MansaFact checked byAmanda Jackson Fact checked byAmanda JacksonFull Bio Amanda Jackson has expertise in personal finance, investing, and social services. She is a library professional, transcriptionist, editor, and fact-checker.Learn about our editorial policies Investopdia / Julie Bang 2351a5e196

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