Smart TV/Social TV Market was valued at USD 118 billion in 2022 and is projected to reach USD 202 billion by 2030, growing at a CAGR of 7.3% from 2024 to 2030.
The Smart TV and Social TV market from 2018 to 2022 saw substantial growth, driven by rapid technological advancements, increased consumer demand, and the integration of smart features into television sets. This period marked a significant transition from traditional televisions to connected, intelligent devices that allowed users to stream content, connect with social platforms, and interact with their devices in innovative ways. As consumer preference shifted toward seamless connectivity, high-definition streaming, and access to multiple platforms, the Smart TV industry witnessed impressive adoption rates globally.
The growth from 2018 to 2022 was primarily spurred by the increasing availability of 4K and 8K Ultra High Definition (UHD) TVs, along with the rise in OTT (Over-the-Top) content platforms like Netflix, Amazon Prime, and Disney+. Social TV platforms also emerged, allowing viewers to engage with content in real-time via social media, fostering a new era of interactive entertainment. During these years, smart features such as voice assistants, AI integration, and IoT connectivity transformed the viewing experience, with the ability to control the TV using voice commands and smart devices enhancing the convenience and appeal.
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Samsung
SONY
Sharp
Panasonic
Toshiba
LG
Seiki
Christie
NEC
Epson
InnoLux
Hisense
TCL
Changhong
Konka
Skyworth
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Smart TV/Social TV Market
Home Use
Commercial Use
Based on Types the Market is categorized into Below types that held the largest Smart TV/Social TV market share In 2023.
Application Server
Catalog Server
Communications Server
Computing Server
Database Server
Fax Server
File Server
Game Server
Mail Server
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Smart TV/Social TV Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Smart TV/Social TV Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Smart TV/Social TV Market, By Type
6. Global Smart TV/Social TV Market, By Application
7. Global Smart TV/Social TV Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Smart TV/Social TV Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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