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Discover what drives behaviour in real time
See What Others Miss in Conversation
See What Others Miss in Conversation
You already know how to communicate.
You listen well. You ask thoughtful questions.
And yet, there are moments when conversations stall, resistance appears, or alignment slips through your fingers.
This course addresses that gap.
The problem is rarely a lack of skill. It is a lack of clarity about what truly drives human behaviour. Words are only the surface. Values are the engine beneath them.
The Art of Values Elicitation for Coaches and Leaders lets you uncover what genuinely matters to people, ethically, accurately, and in real time.
2026-01-05-163825648.mp4
Who This Course Is For
Who This Course Is For
This course is designed for professionals who work with people through structured, meaningful conversations, including:
This course is designed for professionals who work with people through structured, meaningful conversations, including:
Professional coaches, mentors, and facilitators
Team leaders and middle managers
HR business partners and people development specialists
Learning and development practitioners
You will benefit most if you:
You will benefit most if you:
Regularly navigate motivation, resistance, or performance conversations
Sense that something important is happening beneath surface dialogue
Value professionalism, ethics, and practical application
Prefer structured frameworks you can use immediately
The Real Challenges This Course Solves
The Real Challenges This Course Solves
Many skilled communicators experience the same frustrations, often silently:
Many skilled communicators experience the same frustrations, often silently:
You hear what people say, but struggle to identify what they truly value
You sense misalignment or resistance without knowing its source
You cannot reliably link language to behaviour and outcomes
You encounter value based conflict and feel unsure how to handle it with grace
You adapt your communication style, yet it still does not land
These challenges persist because most conversations operate at the level of content, not values.
What Makes This Course Different
What Makes This Course Different
This is not a theory heavy values course.
This is not a theory heavy values course.
It is a practical, ethical, and structured method for working with values in real conversations.
It is a practical, ethical, and structured method for working with values in real conversations.
You will learn:
You will learn:
What values are, and what they are not
How values shape language, perception, and behaviour
How to listen beyond words for emotional emphasis and patterns
How to ask clean, non leading questions
How to test, refine, and rank values using behavioural evidence
How to translate values into action, motivation, and performance
Most importantly, you will learn how to apply this process calmly and confidently in professional settings.
Most importantly, you will learn how to apply this process calmly and confidently in professional settings.
The Outcome You Can Expect
The Outcome You Can Expect
By the end of this course, you will be able to apply a structured and ethical values elicitation process in professional conversations to accurately uncover what matters most to others, and use this insight with clarity, consistency, and respect.
By the end of this course, you will be able to apply a structured and ethical values elicitation process in professional conversations to accurately uncover what matters most to others, and use this insight with clarity, consistency, and respect.
No more guessing.
No more guessing.
No more surface level conversations.
No more surface level conversations.
No more working against unseen priorities
No more working against unseen priorities
What You Will Learn, Module by Module
What You Will Learn, Module by Module
Module 0: Welcome and Orientation
Module 0: Welcome and Orientation
You will be introduced to the purpose of the course, the challenges it addresses, and the mindset required for ethical and effective values work.
Module 1: Foundations of Values and Human Motivation
Module 1: Foundations of Values and Human Motivation
You will understand what values truly are, how they function as hierarchies of importance, and how they drive perception, language, and behaviour in everyday professional contexts.
You will learn to:
* Distinguish values from beliefs, morals, and personality traits
* Recognise values as practical tools rather than abstract ideas
* Identify value signals in real conversations
Module 2: Values in Language and Listening
Module 2: Values in Language and Listening
You will develop the ability to hear values as they reveal themselves through word choice, repetition, emotional charge, and emphasis.
You will learn to:
* Identify linguistic indicators of values
* Listen beyond surface content
* Recognise recurring value patterns
* Clarify meaning without leading or projecting
Module 3: Ethical Values Elicitation Process
Module 3: Ethical Values Elicitation Process
You will apply a clear, ethical framework for eliciting values with professionalism and care.
You will learn to:
* Establish consent and psychological safety
* Ask clean, non leading values questions
* Test and refine values collaboratively
* Rank values using behavioural evidence
Module 4: Translating Values into Behaviour and Outcomes
Module 4: Translating Values into Behaviour and Outcomes
You will connect values to action, motivation, performance, and relationships.
You will learn to:
* Translate values into observable behaviours
* Understand motivation and resistance through values
* Reframe tasks to align with what matters most
Consolidation and Way Forward
Consolidation and Way Forward
You will consolidate your learning, reflect on your progress, and receive guidance on applying this skill in real conversations with confidence.
What You Will Walk Away With
What You Will Walk Away With
By completing this course, you will gain:
By completing this course, you will gain:
A repeatable values elicitation framework
Sharpened listening and questioning skills
Increased trust and alignment in conversations
Greater professional credibility
Calm confidence rooted in structure and ethics
You will no longer rely on intuition alone. You will have a method you can trust.
You will no longer rely on intuition alone. You will have a method you can trust.
Your Next Step
Your Next Step
If you are ready to move beyond surface level communication,
If you are ready to move beyond surface level communication,
If you want to understand what truly drives behaviour,
If you want to understand what truly drives behaviour,
If you value clarity, ethics, and practical mastery,
If you value clarity, ethics, and practical mastery,
then this course was designed for you.
then this course was designed for you.
Choose one upcoming conversation.
Choose one upcoming conversation.
Listen for what is repeated with emotion.
Listen for what is repeated with emotion.
Apply what you learn here.
Apply what you learn here.
This is how mastery begins.
This is how mastery begins.
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