Explore Actionable SEO Techniques to Follow in 2020

Search Engine Optimization is one of the most important techniques used to improve traffic to a website by obtaining a high-rank position in the Search Engine Results Page.

Here are the best-proven SEO techniques to drive organic traffic and that will positively work for your website.

3. On-page SEO - Actionable Techniques

Apart from these below actionable techniques, there is a consolidated SEO Beginners Guide as well. Read it from start to end and have a look on below ones as well;

Page Titles: Always try to add your main keyword in the page title and keep its length between 60–65 characters.

Meta Description: Write a meta description revolving around your main keyword with sufficient information about your product or services. Keep the length of the description between 150–160 characters.

URL Structure: Having Google-friendly URLs for your website is highly recommended. These URLs perform more useful as far as keyword ranking is concerned.

Keyword Density: Keep your keyword density to 3–4%. In case it is becoming difficult to maintain the mentioned ratio, you can use synonyms or similar words.

Keyword Mapping: Make sure not to overuse your keywords. Always map your keywords properly in the content and try to add the main keyword in the first paragraph of the page

HTML (H1 to H6) Tags: HTML tags are very useful for the position of your website in the search engine result page. Each webpage contains only one H1 tag and H1 tag length of 20 to 60 characters only.

Image Alt Tags: The search engine does not read the images directly so you should add alt tags.

XML and HTML Site Maps: XML Site map is used to identify that your website pages are index or not.

Robots.txt: The robots.txt file tells to search engine spiders which pages of your site should be index and which pages of your site should be ignored.

Page Load Speed: Google helps its users find what they're looking for as quickly as possible to present the best user experience. Therefore, you should optimize your pages to load faster as it helps your site rank higher in the search results.

Canonical Tag: Canonical tags inform search engines what web page it should display in search engines. So you can use the canonical tag so that it will tell the search engine which is the primary URL and what page is the most delicate.

4. Off-page SEO - Actionable Techniques

Google Analytics Setup: To get a qualitative and quantitative data for your website traffic, you need to setup Google analytic tool for easy tracking.

Google Webmaster Setup: Always try to verify your web 2.0 blogs for easy and fast crawling and indexing.

Guest Posting: Making 10 backlinks in a day is equal to 1 guest post. It is one of the best options when you need to increase the domain authority of your website.

Social Bookmarking: It is one of the best ways to get the traffic to your website by bookmarking your webpage or blog post in top social book marketing sites.

Influencer Outreach: If you have created any kind of content that is share-worthy, then don’t hesitate to reach out to influencers in your industry. And tell them to check your blog and also ask for the link backs from their blog. Make sure you get the links only from the relevant domains.

Article Submission: Submit your articles in high PR article submission sites. And you can also give links to your website. Make sure your article is unique and of high quality.

Forums: Participate in search forums that are related to your website and business and make a connection with that community. You should reply to threads, answer people’s questions, and give your suggestions and advice. Always make use of “Do-Follow” forums.

PDF or PPT Sharing: Create engaging PPT or PDF relating to your business or blog. The documents should contain unique content and should be in pdf or ppt formats. And you can submit these documents in the document sharing websites.

Question & Answers: Join high PR question and answer sites and search for questions related to your business, blog, or website and give clear answers to these questions and also give a link to your website which will help to bring you more visibility.

Image Submissions: Share your photos on top image submission websites. Before submitting your images always optimize them with the correct URL, description, and title tag.

Link Baiting: Suppose you have copied/published another website's news or content on your blog/website. Don't forget to put their website link as a reference link. You should do it for others and, if your content is trustworthy, let others do it for you.

Video Submissions: If you want to make your videos popular, then summit to top video submission sites. And give proper title, description, tags, and reference links. It is one of the more popular ways to get quality backlinks as all video submission websites have high PR.

Business Reviews: You should write reviews about other businesses or ask your friends/clients to write a review of your business in major business review sites.

Infographic Submissions: Make creative infographics and submit them on top infographics submission websites and give reference links to your webpage or blog.

Link Wheel: It is the most uncommon actionable SEO technique, because mostly SEOs don't follow it as it most powerful. Try to make a link circle like your website is linked with a external page and external page is linked with 3rd another external page and all these 2 external pages are linked with each other including pointing towards your main website.

Press Release Submission: If you are a business/service provider then go for PR submission in top PR websites. It will help you to publish your website on Google News.

Classifieds Submission: You should do some classifieds submissions to advertise your business for free. You can try Craigslist and other major classifieds sites.

Local Business Citation or Listings: Instead of going global and facing tremendous competition, you should make your website local so that search engines can easily view your website and fetch the content. So, it will help you to reach your targeted audience.

Conclusion: Actionable SEO Techniques

We hope these actionable SEO techniques will surely help you to achieve better results in search engine ranking. If you are following these already then hats off to you, but adding into your checklist will give you another boost in SEO rankings.