Marketing Strategy 

• Create a hashtag for our production 

• Post every Monday, Wednesday and Friday 

Post ideas:

1. Intro to our production 

2. Cast bios 

3. Behind-the-scenes content 

4. Interviews with cast about experiences with racism

5. Interview strangers asking "What is the most racist thing someone has said to you?"

6. Share concept art, sketches, or a storyboard

7. A powerful quote or excerpt from the play, paired with a relevant image. 

8. Video clips or text posts featuring powerful monologues from the play. 

9. A graphic or video counting down to the play’s premiere date. 

10. A fun video compilation of light-hearted moments and bloopers from rehearsals. 

11. A mysterious, close-up image of a prop, costume, or set piece, asking followers to guess its role in the play. 

12. A series of quickfire questions answered by the cast and crew—things like their favorite line from the play, most challenging scene, or what the play means to them. 

Story ideas: 

1. Ask followers to ask us questions (can be about us a cast or our production)

2. Create interactive polls where followers can choose between two character traits, costumes, or possible endings (if applicable). 

3. Use the question sticker to ask followers what they think will happen in the play, or what themes they expect to see explored. 

4. As opening night approaches, share a daily story with a new teaser—could be a prop reveal, a scene rehearsal, or just a countdown timer. 

Whispers of the Sculpted Marketing Strategy 

Week 1: Plant the Seed of Unease

Goal: Create a sense of curiosity and subtle discomfort that aligns with the play's theme.

Monday: Launch Cryptic Teaser Campaign

• Morning: Post a mysterious, shadowy image on social media with the caption: “Do you hear the whispers that make you question everything? #WhispersOfTheSculpted.”

• Afternoon: Place stickers around campus with jarring, thought-provoking phrases such as “Silence can be louder than words” and “What you ignore, speaks the loudest.” Ensure the font and design convey an eerie, stark feel.

Tuesday: Flash Monologue with a Twist

• Midday: Perform a 1-2 minute monologue in a busy area, with performers maintaining intense eye contact and delivering lines in an unsettling tone. The performance ends abruptly, leaving an awkward silence.

• Evening: Post a video snippet with the caption: “Uncomfortable truths revealed. Can you face them? Join us to hear more.”

Wednesday: Behind-the-Scenes Content

• Morning: Share a behind-the-scenes image of the cast rehearsing with serious expressions and an intense caption like, “Every word we whisper, we mean. #UncomfortableTruths.”

• All Day: Hand out flyers subtly incorporating questions that challenge the reader’s perception, e.g., “Would you speak up if no one else did?”

Thursday: Disturbing Chalk Installations

• Early Morning: Create shadow art installations with phrases like “Do you see what’s hidden in the dark?” or “The real fear is in the silence,” placed near high-traffic areas. Use deep, stark colors to create an unsettling contrast.

• Midday Post: Share a photo of one installation with the caption: “What do you see when you look closely? #WhispersOfTheSculpted.”

Friday: Launch “Write Your Whispers” Wall

• Morning: Set up the interactive wall, prompting participants with questions that make them pause, such as “What’s the hardest truth you’ve never said aloud?”

• Afternoon: Post a few of the initial responses anonymously, choosing those that are most thought-provoking or unsettling.

Saturday: Silent Presence Performance

• Afternoon: Stage performers to stand silently in various campus spots with signs that say “What happens when no one listens?” This silent, unexpected display can create discomfort and intrigue.

• Evening: Share an image of the silent performers with the caption: “The silence before the scream. Come hear what they couldn’t say.”

Sunday: Week Recap and Tease

• Morning: Post a montage highlighting the week’s flash monologues, shadow art, and the “Write Your Whispers” wall. Use unsettling music as the background.

• Evening: Tease next week’s activities with a video that includes whispers building to a crescendo and then cutting abruptly to silence with the text: “Are you ready to listen?”

Week 2: Amplify Discomfort and Drive Curiosity

Goal: Deepen the unsettling theme to create emotional tension and build anticipation for the show.

Monday: Countdown Post with a Twist

• Morning: Post a haunting image of performers standing with their backs turned to the camera and the caption: “7 days left. What truths lie behind the whispers?”

• Evening: Place new chalk art with phrases like “Comfort is a choice” and “Listen to the whispers before they scream.”

Tuesday: Whisper Campaign

• Midday: Stage performers to walk around campus whispering lines from the play to each other or into the wind, creating a sense of mystery and discomfort for those passing by.

• Evening: Post a teaser video of these whispers with the caption: “The whispers are growing louder. Can you hear them?”

Wednesday: Eerie Q&A Session

• Afternoon: Host a live Q&A session on Instagram, answering questions with subtle, unsettling pauses and intense eye contact. End each answer with a probing question for the viewers to ponder.

• Evening: Post a video excerpt from the Q&A highlighting the most chilling moments.

Thursday: Interactive Shadow Story Completion

• Morning: Update shadow art installations with lines like “Can you walk past and still ignore?” Place these in dimly lit areas for added effect.

• Midday: Post images with the caption: “In the light, we see only half the truth. #WhispersOfTheSculpted”

Friday: Emotional Impact Post

• Morning: Share a story from a cast member about an experience with racism that inspired their performance, using black-and-white photography for visual impact.

• All Day: Collect final responses from the “Write Your Whispers” wall and prepare for an installation recap.

Saturday: Countdown Monologue Performances

• Midday: Perform snippets of the most intense parts of the play in different campus locations with dim lighting or eerie props.

• Evening: Post an image with the caption: “When whispers become screams, will you listen?”

Sunday: Final Teaser and Build-Up

• Morning: Share a moving, slightly unsettling recap video of the best moments from the past two weeks, ending with, “The whispers will be heard. Will you be there to listen?”

Week 3 (Final Half-Week): Drive Urgency and Attendance

Goal: Create a sense of urgency and ensure high turnout.

Monday: Countdown Engagement

• Morning: Post “3 Days Left” with a close-up shot of a performer mid-monologue.

• All Day: Boost campus-wide presence with chalk arrows leading to the venue, labeled “Follow the whispers...”

Tuesday: Teaser and Last Call

• Midday: Share a short teaser video with dramatic audio from the play.

• Afternoon: Host one last flash monologue with the final, most emotional excerpt.

Wednesday: Day Before Opening

• Morning: Share a heartfelt message from the director or a leading actor about what they hope the audience takes away from the show.

• Evening: Post an invitation graphic saying, “Tomorrow, we speak the unsaid. Join us.”

Opening Day (Thursday): Final Engagement Push

• Morning: Share a final reminder post with all show details.

• Pre-Show: Capture and post audience reactions as they arrive for the show.

Week 2 New Marketing Plan

Monday: Countdown Post with a Twist

• Morning: Post a haunting image of performers standing with their backs turned to the camera and the caption: “10 days left. What truths lie behind the whispers?”

• Evening: Share a behind-the-scenes reel of the cast rehearsing and an intense caption like, “Every word we whisper, we mean. #UncomfortableTruths.”

Notes for Cast: 

All members to come with costumes to take pictures for the instagram post. 

Inquire with CLVA if we can have an installation on Wednesday 

Tuesday: Flyer handout

• Afternoon (12:30 PM) : Hand out flyers subtly incorporating questions that challenge the reader’s perception, e.g., “Would you speak up if no one else did?”

• Evening: Post instagram reel of cast handing out flyers to people on campus 

Notes for cast: 

Each member should come up with a question/saying that speaks to their monologue. These will be put on on flyers to be handed out. 

Questions to be handed to Halima on Monday at 17:00 pm

Wednesday: Launch “Write Your Whispers” station

• Afternoon (12:30 pm): Set up the interactive station, prompting participants with questions that make them pause, such as “What’s the hardest truth you’ve never said aloud?”

• Evening: Post a few of the initial responses anonymously, choosing those that are most thought-provoking or unsettling.

Notes for cast:

All members to be present at the installation. 

Thursday: Flash Monologue with a Twist

• Afternoon (12:30 pm): Perform a 1-2 minute monologue in a busy area, with performers maintaining intense eye contact and delivering lines in an unsettling tone. The performance ends abruptly, leaving an awkward silence.

• Evening: Post a video snippet with the caption: “Uncomfortable truths revealed. Can you face them? Join us to hear more.”

Notes for cast: 

All members to be present in costume for the flash performance. 

All members to advertise throughout the week for this flash performance 

Friday: Emotional Impact Post

• Morning: All cast members answer questions about racism, using black-and-white photography for visual impact.

• Evening: Post cast members experience on social media 

Notes for cast:

All members to list questions that stick out to them below. Questions should not be too long and should not require long answers (short 1 to 2 sentence answers preferable)

All members to dress appropriately to be on camera. 

All members should prepare their speech before hand to ensure a quick filming process.