TOP 7 TIPS TO CREATE THE BEST WEIGHT LOSS FACEBOOK ADS IN 2021

Facebook advertising is one of the most trending ways of promoting a product over this social media platform. With billions of users registered on this medium, advertising over Facebook attracts an immense amount of traffic to your website, which is quite beneficial for any online or offline business. Yet, many sites are still not registered on Facebook, and they should get themselves listed on the same.

So, today's topic is based on weight loss. Let's learn to create weight loss Facebook ads in simple steps to help people fighting every single day to lose an inch of weight. I hope these tips work for you. Let's begin:

1. Follow Ad Policies:

Accepting or rejecting any Facebook ads is the user's choice. But to get the approval of your ads in terms of Facebook itself, you must follow and include some of the most significant measures to make your weight loss ad look beneficial and eye-catching, instead of adding fake ideas. Some of the ideas which you must avoid adding are -

• Including unsafe supplements in your ads acts negatively, and Facebook takes it unsafe.

• Do not add examples of any personal attributes to hurt anyone's intentions.

• Adding wrong information can break the trust of your audience.

2. Set Your Goals:

Before creating an ad, make sure that your goals should be crystal clear to achieve them. It not only heightens your business success rate, but it also helps to create the best quality ads to promote your brand. You will be able to achieve the following things:

• Brand Awareness: By creating eye-catching ads, you can spread awareness about your newly launched products and expand your consumer's reach.

• Interest: After expanding the weight loss services, you should focus on other things to make your ad a bit more interesting and unique than the rest. You can aim at lead generation, engagement of ads, retargeting your audience, etc.

• Focus On Conversions: The actions taken on your ads automatically converts themselves into conversions. Like signing up for newsletters, purchasing any product, feeding information on the site, downloading the app, and more.

3. Targeting The Audience:

You must know the exact audience you need to target as Facebook charges their user as per CPC(cost per click) and CPM(cost per thousand impressions). To gain advantage and success from your ads, make sure you get them from the correct audience. Once you know your audience, you can target them as per their age, sex, location, interests, and behavior.

4. Write An Interactive Weight Loss Ad Copy:

Publish an ad copy that is interactive and impressive enough to catch the audience's eyeballs to attract them to the weight loss Facebook ads you are trying to create. While writing any ad copy, stay alert about the character limits required as per ad format. Like:

• Text: 90-125 characters

• Headline: 25 characters

• Link Description: 20-30 characters

Apart from adding text to your classified ad copies, you are also free to add emojis to gain user's attention, but it should be within Facebook ad policies.

5. High-Quality Graphics:

The visuals you are posting in the weight-loss ads should be of high-quality and from visuals, I mean you are free to add images, videos, GIFs, etc. But, it should match the niche and the ad format to make it look good. Not only this, but you must the accurate specifications before adding any visual in your ad.

6. Choose The Most Appropriate Location:

After creating the ads and modifying them with different visuals, you need to select the location to publish your ad. There are numerous ad formats and sections, but to upload a weight-loss ad, choose the format accordingly. For creating such ads, you can go for image ads, carousel ads, and video ads.

Final Words:

So, at last, I hope that my article on the best tips to create Weight Loss Facebook ads helped you understand the best advertising strategies. You can adopt, as advertising promotes a brand far better than any other marketing process.

Bing Ads VS Google Ads: Shedding Some Light On Pros & Cons

When a business thinks about leveraging the perks of PPC advertising, they first encounter the trouble of choosing one between Bing or Google.

Some of the common questions which arise in our mind are:-

1. Which platform can offer more reach?

2. Bing Ads VS Google Ads - Is Google more expensive than bing?

3. On which platform I get to target more specific audiences.

4. Which has better capabilities to increase conversion and revenue?
   

We know that every PPC advertiser thinks of these two platforms as competitors, which is indeed not the right mindset. No doubt Google acquires a majority of the search market, but Bing also cannot be overlooked.

In a nutshell, markets must combine the power of both these platforms and proceed to advertise.

Come on! Let’s take a deep dive into the relationship between Google and Bing.

But, before that lets know a brief about Google & Bing.

Google-

Google advertising offers two networks for advertising. They are:-

Search Network- It allows advertisers to draft text according to their brand that would later appear over search engine results.

Display Network- For better engagement and appealing glance, brands can take advantage of the display network to create eye-catchy visual ads.

Bing

If we look back in the past, Google used to offer descriptive text that remained restricted to up to 35 characters. Meanwhile, Bing allowed a maximum character limit of 70. By now, these two platforms come around 80 characterYou might already know about Bing. It is authorized under Microsoft, and this has three mainstream search engines - Yahoo, AOL, Bing. So, when anyone advertises on bing, then their ads will ultimately appear over these three popular networks.

A Quick Comparison of Google over Bing

After the difference, another crucial step is to check out the similarities between Google and Bing. Here we go.

Display URL

Google and Bing, these two networks demonstrate the display URL just below the subtitle. The only difference we can spot is that Bing highlights this URL, whereas Google does not.

Descriptive text

If we look back in the past, Google used to offer descriptive text that remained restricted to up to 35 characters. Meanwhile, Bing allowed a maximum character limit of 70. By now, these two platforms come around 80 characters of descriptive text.

Keyword Strategy

Whether you choose Google or Bing, both will be going to provide you a robust tool for the keyword research approach. If we discuss the downside, Bing has comparatively lower keyword traffic that turns out disappointing sometimes.

CTR (click-through rate)

Bing ads acquire a higher rate of CTR because of various shopping accommodations to users. For this reason, advertisers tend to receive better engagement when they choose Bing. But, this CTR has not much to do with overall cost or generating quality leads. Consequently, setting any platform as a mainstream priority cannot be fair.

Audience Reach (Google VS Bing)

‘Reach’ is something that every single advertiser craves for, regardless of the platform they pick for their brand promotion. The fact is no longer a secret that Google has dominated the entire search engine,thus it offers better search volume with greater reach.

Besides these statistics, countless brands prefer trying hands on other renowned search networks, especially Bing, because it is flourishing rapidly over the years. A business that initiates with a shoe-string budget can’t take the risk to begin advertising on expensive networks.

Comparison Of Cost

The determination of advertising is a broad discussion. Cost is a flexible phenomenon that changes according to industries and unique trends of promotion. When compared to Google, Bing fetches less competition that makes survival pretty easy for brands, including newbie businesses. And, when you have enough money to invest, then jump on the bandwagon of Google.

So, Which one is going to Be Your Mate? Google, or Bing.

As said earlier, we are not supporting particular platforms when it comes to excellent outcomes. Instead of relying on Google or Bing, take the time to read the benefits you will enjoy after blending their core significance.

Google may stand as the choice for marketers, but Bing too helps fill the holes in advertising tactics.

In case you are not able to make a sound decision, then seek help from marketing experts, or else join online tutorials carried out by entrepreneurial enthusiasts. Consider every aspect before arriving at any conclusion.

Also, Watch- How To Find Best Performing Facebook Ads Using PowerAdSpy

End Line

We hope that this description has been enough to help advertisers understand the collective importance of Bing and Google, but not Bing Ads VS Google Ads. Therefore, Brace yourself to reach better heights.

Well, if you are highly concerned about your business and want to manage all your Facebook ads at a time with great ease, then PowerAdspy is going to be the best tool for you. Basically, it will help you get hidden niches and great opportunities, by eliminating all the stress of content creation, niche research, identifying campaign targets, and many more.

Along with it, PowerAdspy comes with some of the power-packed features, and they are:

• Filters out ads by positions

• Provides complete visibility

• It has the fastest-growing data with around Millions of Ads from over 15+ Countries.

• GEO Targeting

• Narrow down your searches

• Bookmark the best ads

• Powerful search algorithm

• A great combination of images and video ads

• Engagement oriented details

• Call-to-action

Also watch: How to Spy on Competitor's Facebook Ads with Facebook Ad Spy Tools?

2. MagicAdz

As compared to our number 01 positioned spy tools for Facebook, PowerAdSpy, this tool is totally new in this advertising world. But the reason why it came straight to the second position is because of its popularity. Well, MagicAdz is performing quite well in this competitive world and has become the favorite of many marketers.

MagicAdz will help you create profitable ad campaigns within no time. So, if you are ready to set fire to your advertising campaign, then this is a perfect Facebook ad spy software!

3. Facebook’s “Info and Ads” Tool

We all are familiar with this excellent tool! Right? Well, to improve transparency, Facebook released this tool called Info and Ads.

It was created for a purpose to show all the users the ads that are active and are being run by brands. Now, all you can do is, you can spy on your competitor's ads with a single click itself.

See, there is no way to figure out what makes your competitor's ads work on Facebook. So, visit your rival's page, and you are ready to go.

4. AdPlexity

So, this tool plays a vital role in the advertising game. You will able to spy on your competitor's ad campaign with the help of its different powerful weapons, like:

• Mobile ads

• Desktop ads

• Native ads

• Push ads

• Ecommerce ads

It is a great option when you are looking for campaigns your competitors might be running right now.

5. SpyFu

It is said to be the best "spy tools" in today's competitive market. SpyFu comes up with powerful filters that make it easy for people to search for PPC(Pay Per Click) ads using particular keywords.

Basically, it comes along with powerpack tools that could help you make your business rank even better. So, what are you waiting for? Go and create the best ad campaign with this efficient tool.

Conclusion

Well, with the best Facebook ad spy software, you will not only be able to rule the game, but you will get successful sales as well. The ad spy tool helps you get detailed information about your competitor's strategies and then use them for your benefit. The above-listed tools come with the best features and advantages, and I hope that you get successful results once you start using the best out of those 05. Good Luck!

How To Spy On Your Competitors With The Help Of The Best Facebook Ad Finder Chrome Extension Tool?

Marketers, those who are new to the advertising world, might have a lot of questions in mind before creating Facebook ads for their business.

Like, what are the things I should utilize for creating Facebook ads? What should be my strategy for targeting more number of people? How to create a good ad copy? These critical questions are necessary to ask yourself before entering into this world of Facebook advertising.

So, if you are a newbie and soon going to launch your product on Facebook, then you have to become aware of the things related to the Facebook ad finder chrome extension tool.

With this, you can attract a large number of audience towards your business in a shorter time. Otherwise, setting your feet stable in the Facebook virtual world takes years of hard work and a lot of dedication.

Importance of Facebook for businesses

In this era, a strong social media presence has become necessary. And when we are talking about social media, then the first preference is always given to Facebook! Because it is the most powerful social media platform with over 2.32 billion monthly active users. Businesses must create effective engagement over Facebook with their customers by utilizing all the facets of it.

The first and foremost thing you can do for building a great fan following on Facebook is by finding out the marketing strategies of your competitors. Before you proceed in setting up your ad campaign on Facebook, it is vital to know what your competitors are up to and what is trending right now. There are hundred percent chances that some of your competitor's ads might serve you as a big inspiration for creating better ads on Facebook.

Not all the business ads related to your niche may display in your Newsfeed. For viewing all the ads of your business rivals, you can also take the help of a Facebook ad finder chrome extension tool like PowerAdspy which is also known as one of the best facebook ad spy software.

The chrome extension feature will show you all the ads there on your NewsFeed, the ad insights, and along with it, publishers ads history as well.

Is it really essential to keep an eye on your competitor's Facebook ads?

Well, the answer to this question is simple and sorted. It is vital to spy on your competitor's ads on Facebook because it is a zone where the secret of your business success lies within. It is a landscape where you can find out every single detail in order to grab information about your competitor’s Facebook advertising techniques.

It is one of the bitter truths that not all the ads of your business rivals pop-up on your newsfeed. To see them, you have to visit, like their Facebook business page, and watchdog their activities. Which, I am sure you don’t want to do! Right?

So, the only option left for you in such a situation is to find out the best Facebook ad finder tool that could help you set out a better ad campaign strategy. Earlier, we discussed PowerAspy, the Facebook ad finder chrome extension! So, if you are really looking for the best results, then you have to give this tool a try.

It will help you know about every marketing trick your business rivals use on a daily basis. It may sound weird to some of you, but it is necessary to look after the business ads of your competitors to analyze what responses they got for their Facebook ad campaigns.

Conclusion

Having detailed information about your competitor's marketing strategies has become very crucial these days. You can't just avoid this thing at any cost. The use of Facebook tools could make this process a lot easier for marketers. Hopefully, this article is going to clear out all your doubts on how to spy your competitors with the best Facebook ad finder chrome extension.

05 Of The Best Social Media Spying Tools To Spy Your Competitors Next Move

If you want to run your business successfully, then you will have to update yourself according to the on-going trend. It means having detailed information on what actually will work for your niche, what will not, and at last, what more can be done to get successful results.

Rather than sitting and thinking of what more you should consider planning a better strategy, looking at your competitor's move, like what they are doing, their ideas and thoughts can make your plan even in a much better way.

Well, keeping an eye on your competitor's strategy can not only help you get excellent ideas, but you will be able to take your business to the success peak. And to make spying and everything easier for you, we will be discussing some of the 05 astounding social media spying tools of 2020. So, without any further waiting, let's begin with it!

PowerAdspy

Poweradspy is one of the most dominant databases of Facebook advertisements! It provides mere solutions to Media Buyers, Advertisers, and other Ad agencies to keep track of their competitor ads on Facebook. This top-notch tool is especially known to help marketers spy on their competitor's ads with great ease.

It will help you improve your Facebook ads campaign. Also, with the help of PowerAdspy, you can find hidden niches and fruitful opportunities, by eliminating all the trouble of creating content, niche research, recognizing campaign targets, and much more.

Swipe.co

Swipe.co is going to be a perfect tool for those who are creating Facebook ads with copies or images. It provides a fabulous assortment of swipe files. It combines a comprehensive library with almost 481 ads inspirations classified as Modern or Classic, focusing on marketing, conversion, or consumer psychology.

This top-notch tool also offers brief descriptions to its users to explain what makes a Facebook ad become successful. The type of ad examples is also essential, as marketers can collect ideas from several niches. They will have an exact idea of what their competitors are up to and find motivation for their next campaign.

Spyfu

Spyfu is an excellent social media spying tools for keyword’s ad monitoring. It will allow the user to gather SEO intel on all their competitors and examine their actions online to achieve a competitive edge in the market. It basically lets businesses who want to spy on their competition find out which keywords are targeting their competitors. The keywords are delivered to them in an extensive list, both in organic search and in AdWords.

SocialMention

SocialMention is a monitoring tool on the Internet that helps you search the web for particular terms. It is both a search engine for social media and a platform for analysis. It also offers a complete analysis of the social media landscape in addition to scoring through Facebook, Google, YouTube, Twitter, etc. Businesses using it will surely be able to analysing your competitors next move and also what people are saying about their business's brands or products.

Adsova

Businesses who want to have a competitive advantage over their competition can relax and get assured that they will find what they really need here at Adsova. Well, it is one of those spying tools which enables users to uncover the strengths of their competitors by putting an immense ad database at their disposal. Adsova has a large number of advertisement options.

Conclusion

In today's competitive world, every marketer needs to find everything best for their business. And here what social media spying tool comes in. Well, spying on your competitor's strategy not only helps you to perform even better, but it helps you to stand a step ahead from them. All you need to do is to find out the best social media spying tools that can fit into your needs and requirements.

Facebook Video Ad Guidelines: Tips To Consider For Creating An Effective Facebook Video Ads

Being one of the most popular social media platforms, Facebook keeps on launching new ad formats and uniformly updates the dimensions & specs of the existing videos and images. In short, Facebook video ad trends keep on changing frequently.

Back in 2018, Facebook introduced the feature to make use of square images in the news feed! And now, there are so many new features and specifications available for Facebook ads.

But above all these, we can't deny the fact that Facebook ads are one of the cheapest forms of online advertising. Plus, they can be optimized! If you literally want to create successful Facebook ads, then you need to know what you want! Otherwise, you will be wasting your money and time both.

So, to keep you updated with the 2020 trend, we have come up with these few best Facebook video ad guidelines that will help you create the most effective video ads for your business.

Keep a goal in your mind!

To run a fruitful Facebook video ad campaign, you should initially respond to questions like:

1. What do you want from your advertisements?

2. Do you want a large number of followers?

3. More deals?

4. Greater engagement level? Or want to know the trending competitor ads in your niche?

Regardless of what your goal is, Facebook has an advertising objective for you! There itself, you will get the questions asked about what are your marketing objectives.

There are three different objectives for marketing! The one you pick will rely upon your overall objective. On the off chance that you need more clicks, run a page like promotion, etc. Similarly, if you want more likes, remarks, and comments on your video ad, then run a campaign for the traffic.

Having an objective as a priority will let you create successful ads on Facebook.

Target your audience.

Targeting audiences who are interested in your brand's products or services will help you grab more leads to your business. If you have a large number of fans on your page, then it is just fabulous. But how will you drive a high-range of audience towards your page?

Well, there are billions of people who are active on Facebook daily. So, if you want your business to get some leads through Facebook marketing, then targeting the audience will surely help you do so! You can target the audience based on their age, gender, interests, etc.

Keep it short and simple

In today's busy world, no one has the time to sit and watch a long boring video! So, what can be the ideal length of the Facebook video ad to convey your story to the audience?

Well, Facebook itself recommends a length of 5-15 seconds for in-stream video ads! These are the ads that pop-up before or during the other video content.

It is so because shorter videos grab more eyeballs than the long and boring ones. And the most important thing, people prefer watching the 15-sec video till the end, rather than a complete 01-minute video. So, try to express your business brand or product within the time of 15 seconds or less.

Optimize your ad title and description!

I think with these Facebook video ad guidelines, now you have understood what things are necessary to consider for creating an effective video ad on Facebook! Wait, what about the title and description of your ad?

Well, if you really want the audience to watch your Facebook video ads, then you will have to think of an engaging title and description which can convey your message in the most precise manner.

The ad title and description that you will write also feed associated information about the subject of your video into Facebook's targeting algorithms, so make sure you include specific keywords relevant to your ad.

And not all the titles & descriptions are created in an equal manner. Some of them are just simple and more eye-catching than others.

Conclusion

Ready to run a successful Facebook video ad? Hopefully, the Facebook video ad guidelines stated in this article can help you to know about the essentials that you need to consider to run a powerful Facebook video ad campaign.

How To Boost A Post On Facebook- Things You Need To Know!

We take a lot of time in creating top-notch content to post on Facebook! Some of our posts reach the exact number of audience we want, while some posts fail to grab that much attention from people.

Therefore, here a common question arises in everyone's mind is 'How to boost a post on Facebook?

Well, if you have thought of promoting your business or brand, then Facebook is an all-in-one excellent platform that will help you create a page, where you will be able to take your promotion to another level. Remember, when you post anything on your created page, Facebook provides you an option to boost your post.

Although it will be considered as a paid advertisement, it will help you make your post reach more and more people. And as boosting a particular post on Facebook is not any free option, you will have to know the secret about how to boost a post on Facebook, to get the highest ROI.

Remember, while boosting your post, your motto is to attract the targeted traffic to your business page, along with the audience who are interested in knowing more about your business. Thus, you will have to gather all the required information on your page itself to help people engage with your brand effectively.

Anyways, here in this article about how you can boost a post on Facebook and the perks of it. So, without wasting any time, let us get into the discussion!

Perks Of Boosting Your Post On Facebook

• Makeup for decreasing organic reach

Unfortunately, the organic reach of the different posts on Facebook has been falling day by day. In short, the amount of audiences your posts can reach out is decreasing. So, here all you can do is to go for the 'boost post' option to get the most out of your promotion.

• Reach your targeted audience with minimal efforts!

By boosting your post on Facebook, you will be able to attain a broad audience! Not only this, but you will also be able to grab the eyeballs of the people who have yet not subscribed to your Facebook page.

Thus, you will be able to set benchmarks for the different people who are going to interact with your post.

• Super easier to use

After you have clicked on the "Boost Post" option, your post will go live immediately. And once Facebook reviews your post and gives it a thumbs up, it will begin reaching out more and more people.

You can boost posts related to - images, videos, short messages, links to websites, etc.

• Control

You will get the chance to handle all your posts once they become live. Like, if you want to boost another post, then you can directly stop the on-going boosting process of the previous post.

• Accessibility to analytics

You will get a detailed summary of the progress of your boosted posts! All thanks to Facebook Insights. Just move to the Insights tab and click Submissions. From there, you will see the graph of all of your posts in terms of clicks, reach, comments, reactions, and shares — including boosted posts. Also, you will get to know about the Facebook lookalike audience to help you target the potential ones.

How To Boost Your Post On Facebook?

Okay, now let us dive into the steps that you might have to consider while boosting your post on Facebook.

• Select a post you want to boost

Click on the "Boost Post" button that you will find in the below-right corner of the post box if you are drafting a post that you want to boost. You can even have a check on your Insights tab to get a list of your posts.

• Target your audience

Once you have done with clicking on the Boost Post option, you will move to another section where you will get the targeting option. By default, you will be able to combine only those people who have liked your page, or the ones who are following you.

Moreover, it could be better if you target your audience based on gender, age, location, and interests.

• Set your budget

Done with targeting your audience?

Now, get started with setting up a particular budget for your promotion! Well, as you have set your audience, you will have a check on how far a particular post can reach under the budget you have decided. Remember, it's going to cost you $1 per day, and the budget will vary according to the duration of the days.

• Select your boost duration

Further, all you need to do is to determine when you want to run your post! According to Facebook, you will be able to select 1, 7, or 14 days. Else, you can even select a particular date till which you want to run the campaign.

• Select the payment option

Well, Facebook takes all types of payments! All you have to do is to fill up the required details, and you are all set to go.

• Boost

You 're ready to step up now! Facebook takes time to review the post you have boosted, so it can take you a while to see your published post. But by looking at your Facebook Ads Manager's Delivery column, you can even check the stats of your boosted posts any time you want.

Conclusion

Ready to set the stage on fire? Well, I don't know about the stage, but yes, by following the above steps and understanding the perks of boosting a post on Facebook, you are really going to rock on the social media world. Hopefully, this article can even clear all your doubts on how to boost a post on Facebook!

How Much Do Facebook Ads cost? An Ultimate Guide To Pricing

With an overgrowing population on Facebook, effective advertising has been a bit challenging these days. For a business working on a shoe-string budget, it’s always crucial to figure out how much Facebook ads cost before getting started.

Well, determining the exact cost might be tricky, but the answer is too straightforward. Advertising on Facebook never exceeds the budget you anticipate. Regardless of the factors that influence cost, a well-framed strategy always helps your business to reach the defined advertising goal.

Today, we will throw some light on quite a few ways that help you to optimize your Facebook ads for fetching maximum audience engagement. When your ads seem highly appealing, you no longer need to worry about cost or budget.

What’s the cost of Facebook advertising?

Businesses often remain curious regarding the impressions, clicks, or conversion of their ads. As an absolute answer to their question of how much does Facebook ads cost, there isn’t any specific cost yet decided because so many factors are there which affects the overall cost.

A big thanks to social media experts and brands that regularly analyze and reveal the cost of ads. For a quick reference guide, you can read out the information given below.

In the USA, the CPC comes to $0.35 internationally and $0.28 within the US.

Likewise, cost per like arrives at $0.23 in the United States.

And, the app install cost is $2.74.

It was merely a brief note to give you an idea of getting started. Rest, go through the latest research, statistics given by social media experts, and other true resources for better justification.

Factors Determine Facebook Ads Cost

Biding: Shows Your Interest in exhibiting your ads

As soon as you create a Facebook ad, ultimately you become a part of an immense audience gathering who are trying to stand out from others. Here, the bid of the amount you choose is the evidence of exposure your ads will get.

Relevancy and ads quality

Facebook identifies how relevant your ads are on the basis of engagement it brings. The famed social networking platform considers both the positive and negative responses on those ads. Does the concept of positive and negative seem confusing to you? Let us make it clear:-

• Positive Feedback- larger no of clicks, app installs, likes, reactions, etc.

• Negative Feedback- When someone clicks- ‘I don’t want to see these ads’.

This shows that your ads must be relevant to the targeted audience so that they find it useful and give more positive feedback. In this context, an advertiser must always conduct quick audience research and check competitor’s ads before creating Facebook ads.

Action Rates on Facebook

Before displaying your ads on the platform, Facebook tries to analyze how the audience will respond to those ads or simply skip. For instance, if your ads promote a Facebook ads management such as PowerAdSpy, then Facebook will find an audience who belongs to a branding/advertising niche. Therefore, keep the audience estimation rate always high as a low estimation rate increases the cost of advertising.

Robust Audience Targeting

Whom you are targeting on Facebook and how you are targeting has a great impact on the cost of ads. The less competition there is, the easier it becomes for brands to reach their potential audience. Every advertiser must have the potential to identify the right audience to target. Factors like age, gender, income, and interest show whether leads will convert or would vanish.

Number of advertisers

You might have noticed that the number of advertisers suddenly rises during festive occasions. Brands try hard to grab opportunities during such festive seasons.

Summing Up

So, that has been such a long conversation, and we hope that you have now understood Facebook advertising costs. In simple words, when you establish correct strategies for your campaigns, then cost automatically goes down, but ads easily stand out from others.

The Ultimate Guide to Creating Facebook Messenger Ads

There are thousands of marketing strategies, hacks, and experiments that different marketers use. But above all, the most effective marketing technique that has been working for many is the Facebook messenger ads.

Well, Messenger ads have not only helped in generating quality leads for businesses, but these are also known to be one of the easiest ways to reach a wider audience.

In this article, we will have an in-depth discussion on:

1. What are Facebook Messenger ads?

2. Why are FB Messenger ads known to be awesome?

3. What are the different types of FB Messenger ads?

4. How can you make your own Messenger ads?

So, without any further discussion, let us get into the article!

What are Facebook Messenger ads?

Facebook Messenger ads are the paid form of promoting any of your posts on Facebook. Common Facebook ads encourage people to click and visit your business website or land on the landing page. These are considerably pricey, and you will not be able to get detailed information about your visitors.

On the other hand, Messenger ads originate a higher level of engagement.

Messenger ads depend upon chatbots to manage while interacting with your customers. In the next section, we will discuss this in detail.

Why are FB Messenger ads known to be awesome?

Okay, the hottest topic! Well, there are many reasons why messengers ads have become a hot topic these days. And here, we will be discussing three crucial facts of why Facebook ads are said to be outstanding and how you can create Facebook ads.

1. Fb Messenger ads help you grab all the anticipated data.

2. They have almost incredible engagement rates.

3. Messenger ads allow you to communicate with the prospect later whenever you want, without paying.

What are the different types of FB Messenger ads?

Well, Facebook has rolled out three different types of ads that are known to help businesses create a strong relationship with their customers by supporting smooth communication.

Basically, there are three forms of Facebook advertising, which we are going to discuss below:

1. Messenger ads

Well, these ads are going to appear instantly on the Messenger home screen along with the other messages in your targeted audience inbox.

2. Sponsored messages

With the help of sponsored messages, you will be able to convey your message right away to anyone with whom you had a conversation previously on Messenger. Thus, if you wish to message one of your customers about your new product or limited time offer, then you can easily do that with the help of the sponsored messages.

3. Click to messenger ads!

These ads will appear on the Facebook newsfeed or Instagram regularly. Unlike the standard news feed ad, a CTA button of "Send Message" will be displayed, and once clicked by any person will redirect them to the Messenger Chat with your brand.

How can you make your own Messenger ads?

Now that you are all clear about what Messenger ads are, and their types, let us jump into the last section, where we will be discussing how to create more successful ads than your competitor’s ads on Messenger.!

• Log into your Facebook account.

First and the most common thing you need to do is to sign in to your FB account. It will help you get access to the advertising options.

• Choose your marketing objective.

In the second step, you will have to click on the top right hand corner of your homepage, and then drop down arrow will automatically appear with four options. After that, press on the ad button, and then the ad manager window will instantly open in the new tab.

There itself, you will get several marketing objectives on the basis of which you can choose one. Basically, there will be options like brand awareness, traffic, reach, messages! You have to select the messages option and click on continue.

• Ad set name

Now, you have to enter the ad set name to get recognized by your targeted audience. After that, select the message type.

Then 'click to messenger' option will get selected by default.

You can select this if you wish to divert the users from the respective ads displayed on their wall to your Facebook Messenger. Or else, select the 'sponsored message' if you wish to move your ad into the customer's messenger feed..

• Define your audience

It is the most vital step in creating your ads, since it will help you define the type of public to whom you wish your ads to be displayed. So, make sure to grasp the right decision.

• Budget and schedule

Now, you will have to decide the budget for your ad! Well, the budget will be listed below, depending on the number of days you choose to run your ads.

• Create and thus launch your ad

Here comes the final stage! Well, now all you have to do is to create and launch your ad. Fill out all the details required for the ads! Then you can publish it from the ad manager.

Conclusion

That's all for today! Hopefully, this guide is going to help you a bit in creating the best Facebook messenger ads in the most excellent way. Apart from that, you also need to plan out better!

A Quick Guide To Facebook Video Guidelines To Help You Create Better Video Ads

Imagine, you have grabbed an excellent idea for creating a Facebook video ad and all set with the concept and logistics. But what about the filming part? Are you ready with your filmed video to just post on your Facebook business page to proceed further? Well, when you are about to create a video ad, you have to keep certain things in mind. Yes, I am talking about the Facebook video guidelines, which are really a must to follow before you get started with launching your first ever video ad on Facebook!

The video ad specs and everything that is needed to make your video much more effective. And to help you with that, here in this article we have come up with a list of some basic video ad specs, and some quick tips on how to create a compelling Facebook video ad.

So, without waiting, let us jump into the best Facebook video guidelines as soon as possible:

Requirements for an excellent Facebook video

If you want to post your first video ad on Facebook, then you will have to follow some of the parameters, and they are:

Length

• Your videos can be approx 240 min long.

• The minimum length of the video ad can be 01 seconds.

Format

• You can use the MP4 or MOV format.

• Apart from that, there are a variety of video formats that you can use while doing Facebook marketing.

Audio

• 12kbps or more

• Stereo AAC Audio

Resolutions

• 1280*720 pixel! Well, this resolution is being encouraged to ensure that your video ad looks outstanding on all of the screen sizes.

• The minimum width of the video ad is 600 pixels along with the length that entirely depends on the aspect ratio.

Supported aspect ratio

• 16:9 landscape and 9:16 portrait

• 2:3, 4:5 in vertical

• 1:1 square ratio

Frame rate

• Maximum frame rate is 30 FPS(Frame Per Second)

How to create a compelling Facebook video ad?

The first and most vital step towards creating an efficient Facebook video ad is to understand what actually works. Given below are some of the most crucial tips to consider while you are all set to create video ads:

• Plan for "On-the-go"

Almost 80% of users prefer watching video ads daily rather than sticking around ordinary ads. And no one has the time to carry their lappy with them every time to scroll their FB news feed. So, make sure to use the screen space efficiently by creating videos with almost 1:1 square or, you can even go for the 9:16 vertical aspect ratio.

• Let your efforts speak!

According to the recent study, 85% of Facebook users prefer watching videos having no sound. So, make sure to include subtitles or CTA's that are appealing and can easily be understood.

• Short is beautiful

Back in 2015, the average time was almost 08 seconds. Since then, marketers prefer creating videos such as short and easy-to-understand. So, make sure to keep your videos short and to the point. Try to avoid such Facebook ad mistakes.

• SEO is everything

You will have to look for some ways by which people could automatically find your video ad. All you need to do is to select keywords related to your niche carefully, in your title as well as in your video's description.

Don't forget, the thumbnail of your video ad is even a vital part of SEO. So, try to make it a bit eye-catchy and appealing, which could automatically grab an immense number of eyeballs towards it.

• Make use of CTA carefully.

If you really want to make your users visit your business website, then you have to place the CTA accurately. And putting the CTA right in the middle of the video will be perfect. It is so because the first part of your video ad will be playing the attention seeker role, and only a few people will get convinced to watch the full video. So, just after people have got attracted to your video ad, call them to act.

• Make yourself clear about your goals!

I saved this point for the last and, the reason behind this is that it's not a mechanical part! It's one of those primary points of the Facebook video guidelines that every marketer keeps in mind while creating video ads on Facebook. You have to know your goals so that you could then create the best, appealing video ads. All you have to do is to ask yourself some simple questions:

1. Are you intending to convey a story?

2. Are you seeking for some views or having any click-through purpose?

3. Or you want to introduce your new brand or product?

Conclusion

If done right, Facebook video ads can help your business a lot to grab the success and attention it requires. Hopefully, this article is going to help you with all the appropriate Facebook video guidelines that could help you create the most compelling video ads with great ease.

05 Admiring Reasons Why Mobile Advertising Is More Convertible Than the Internet once!

Unknowingly, mobile phones have become an essential part of our lives.

Just think, how much time do you personally spend on smartphones, in comparison to that of laptops and tablets!

Nowadays, most of the people check their emails, shop online, order food online, and do many other things just using their smartphones.

The reason, mobile phones are handy and help people to stay connected all the time.

Considering all these technological improvements, businesses have put in their best steps to begin with Mobile advertising.

See what advertisers and experts researched about mobile ad campaigns.

Results of research…

About a team of 22 top brands and 3000 users took part in this research and concluded that mobile ads are doing 30 times better than internet ad campaigns.

They showed that simple SMS ads are 27 times more convertible than banner ads on the internet.

And hence, in this way, mobile ads are making a new boom in the industry of digital marketing, giving a light of hope for the advertiser to reach their audience more successfully.

In this article, we are going to dig a deep hole on why mobile ads are way too effective than internet ads. So, in the end, decide yourself, whether to put your leg in this or not.

So let's get started. But before that, let's have a small look at what mobile ads are actually.

What are Mobile Ads?

It is a type of advertising that appears with wireless connections on mobile devices such as smartphones and tablets.

This kind of advertising is nothing different than online marketing. The only variation is mobile ads are customized according to mobile measurements.

Reasons behind this boom in digital marketing.

• The number of mobile users > Number of PC owners with the internet.

Recently, a survey uncovered the fact that the number of PC users are only one-fourth than the total number of mobile users globally. Reason, mobile phones are handy, inexpensive, and give all the features as one laptop can.

Hence, by mobile advertisement, advertisers and marketers can make a 24/7 bond with their audience. And also intensify the number of the targeted audience by reaching many more audiences smoothly.

• Mobile ads give multiple ways to reach an audience than a PC can.

Where a PC advertiser can reach his/her audience via the internet Ads only, the person who uses mobile ads has a lot of opportunities in their bag.

For instance, SMS (text messages), MMS, social media ads, missed call notification, email ads, and a lot more.

• Mobile ads create more impact than PC ads do.

Since mobile is for personal use, people are more likely to pay attention than PC ads. It is because the user has optimized it according to his/her likes, dislikes, hobbies, age, income, and a lot more. And hence, they expect ads according to their area of interest only.

• The mobile phone has taken geo-targeting to another level.

When you install a new app on your smartphone, it asks to access geolocation, right?

This feature has been proved as a gold mine for the advertisers. It is because, by this, an advertiser can get to know about his/her audiences' geographical location within seconds.

Once you get to know about the targeted audience's location, hit on him/her by sending ads related to their location, such as flat 15% off in nearby restaurants or discovering new shops nearby their area.

• The probability of ignoring mobile ads is less than internet ads.

Since people generally carry their phones in hand or keep it near to them always. It has reduced the chance to ignore ads, either intentionally or unintentionally.

Moreover, that, if advertisers provide a catchy headline or eye-grabbing picture with it, then the chances for the user to open it increases more often. Also, it can increase the CTA rate drastically.

Wrapping Words

Mobile Advertising has come up like thunder in the world of digital marketing and has taken over all the other forms of advertising.

In such a scenario, if you are lagging behind it, then probably you are digging the grave for your own brand, unfortunately.

So, don't wait for the right time to arrive. Instead, make this time the right one and put the best step forward towards it.

06 Best Ways To Use Facebook Algorithm To Help You Benefit Your Business

Facebook has become a very vital part of our lives. People use it on a daily basis. And every 1 in 4 people uses Facebook. In just a decade of its launch, Facebook had over 1 billion monthly active users via mobile devices. Since it's 2020, and if we are talking about Facebook, then there is going to be a great debate on the highly-rated topic Facebook algorithm! It is said to be the one that makes marketers say - For sure, I will be posting my content on FB, but how will I know that they are actually going to pop-up into different users' news feeds so that further I would get larger Facebook shares?

If this question raises in your mind, then the answer to this is, the FB algorithm is not going to be your enemy. Instead, it can be an amazing and valuable tool for you guys to help you create content that could be able to grab a large number of eyeballs towards it.

Remember, the algorithm prefers showing relevant and engaging content on the top of the people's news feeds. So, as far as you will get to know what your audiences want and understand what is being favored by Facebook, they can evenly use the algorithm for their benefit. And, here in this article, we are going to discuss how you can beat the FB algorithm with some of the coolest yet vital tips!

1. Video

Videos are the most shared and watched content on Facebook. Almost 3 billion videos are watched on Facebook every day. Thus it is a great way to engage your customers. In the beginning, upload short videos that include you or your products. And yes, upload videos between 1 PM and 4 PM for more clicks. Live videos are also excellent in keeping the audiences engaged.

It will help you grab more audience on Facebook than normal ones. Post interactive videos that start a conversation as interacting with your audience are beneficial for your business. Remember, Facebook video ads play a vital role in levelling up your campaign.

2. Check the time spent on your posts by the users!

Since in the first tip, we discussed how videos might help you drive in more customers, you also need to keep an eye on the time that has been spent by a particular user watching your video. Keep in mind, apart from counting the likes, comments, and shares of any of your posts, the Facebook algorithm tracks the time spent on them by the users. So, you have to be a bit more serious about the quality and quantity of your videos or any posts.

3. Post Regularly

Make sure you post on Facebook regularly. Posting on a daily basis helps as your audience stay connected with you longer, and it also creates more buzz. A periodic post does not mean you can post anything. Posting irrelevant content will make your audience less interested, and you will lose followers.

4. Know Your Audience

Knowing your audience will help you reduce your time and effort. If your targeted audiences are people around the age of 25, create content that appeals to them and make it attractive. Do not blindly create content, know their age, where they live, etc.

5. Spy On Your Competitors

Another great way to keep more consumers engaged is by spying on your competition. Keeping an eye on competitors is crucial as you can see what audience they are targeting. Also, you can learn from their mistakes. There are many tools on the internet that helps you spy on competitors ads.

6. User Generated Contents

Sharing posts that are surpassed by satisfied customers is a great way to market your product. UGCs are 35% more memorable and 50% more trusted than a regular post. The reason people like UGCs is that it’s purely user-generated and there is no promotional content.

Most of the major companies use UGCs to market their products. They provide a way to interact with your consumers.

Conclusion

Always try to create new content, do not copy anyone. Make regular posts, engage your audience with interactive content. Though 2020 has made Facebook do a lot of changes in its algorithm, we have to buck up our skills. And yes, do not forget, the Facebook algorithm 2020 is not at all your enemy! You only have to figure out the contents that your audience wants this 2020, and you are all set to go. Hopefully, this article is going to help you know the essential ways to use the FB algorithm to benefit your business.

04 Best Mobile Advertising Platforms For All The Digital Marketers Out There

Large number of people spend almost 06-07 hours per day on their mobile phones. Thus, advertising via mobile ad platforms is said to be an excellent opportunity for all the businesses out there to market their brand or products.

And that is not a surprising topic at all! We all know how conscious and particular we are about our mobile phone, social media life, and friends. But the fact that we can't ignore the fact that mobile has also made way for businesses to grab a large number of customers.

There are plenty of mobile advertising platforms available, and digital marketers or businesses have been using those to earn money + loyal customers.

But, the question arises, what type of ads one can deliver?

Well, there are various ad types, but popular ones involve:

1. Google Search Ads

2. Instagram Ads

3. Facebook Ads

4. Mobile In-App Ads

One can deliver these ads by using any mobile ad platform, which is known as a mobile ad network. Two of the most prominent choices involve Google Ads and Facebook Ads. But to give them a tough competition, Instagram Ads have also come onto the track. Basically, a mobile ad platform works just like an intermediary between the advertisers and publishers who are seeking advertising real estate on the popular apps.

And here in this article, we will help you get detailed information on how the mobile ad platforms work, explore some of the top listed ad platforms, and how one can select the right platform for their business.

How Does A Mobile Ad Platform Works?

As we discussed earlier, mobile ad platforms are known as brokers between advertisers and publishers. Most of the top platforms, e.g., Facebook and Google offer an ad management board that helps you to build an account and manage all the ads yourself. There is no need to contact the advertiser directly in this situation, as you can easily access data on views, conversions, click-through-rates, etc. as the ad network records all of this information.

You can place an advertising campaign spend limit with various bid options to select from, such as CPM (cost-per-impression) or CPC (cost-per-click).

You can take the help of mobile advertising platforms to target a number of channels along with;

1. Google Mobile Searches

2. Instagram's Mobile Feed

3. Facebook's Mobile Feed

4. In-App Ads

Now, these platforms work in two ways:

1. They allow publishers to sell advertisements and earn ad revenue.

2. They enable advertisers to serve advertisements to possible customers and showcase their brand.

So, with the basics, let us take a look at some of the best platforms for mobile advertising.

Google Ads

With Google advertising, ads are displayed both on desktop and mobile devices. While using display ads, one can easily use mobile targeting to ensure the target is only on the phone/tablet users. Here, one can publish ads within apps, Google search results, and browsers.

Given below are the ad types one can use on mobile phones or tablets:

1. Image and text ads.

2. Video and image app promotion ads

3. The True view ads for promoting apps

4. The chief differentiator for Google Ads is its access to the popular search engine, which offers advertisers an opportunity to place their ads in front of a large audience.

Facebook Ads

Due to its broader user base, Facebook has remained to be the most used social media platform of all. It is well-known for its various Facebook ads targeting options, and now they all have given the advertisers a single choice to choose from the following ad types:

1. Image Ads

2. Slideshow Ads

3. Video Ads

4. Canvas Ads

5. Dynamic Product Ads

6. Carousel Ads

Instagram Ads

How can we not talk about the most popular and effective social media platform? Well, Instagram has been grabbing all the people of different ages from the whole world. Whether it's about launching new, efficient features or making users entertained with the latest updates, Instagram never stops to be the WOW element.

Not only users, but businesses and influencers have even found ways to earn money through this excellent platform. It's a great option to build your business by creating eye-catchy ads. Given below are the types of Instagram ads:

1. Stories Ads

2. Explore Ads

3. Image Ads

4. Video Ads

5. IGTV Ads

6. Collection Ads

7. Carousel Ads

8. Instagram Shopping Ads

Mobile In-App Ads

Nowadays, almost every app comes with ads and charges you for the version without advertisements. People hardly go for the premium version, i.e., they are forced to watch the showcased ads. But the type of in-app ads relies on the specific app you are using.

Types of In-app Ads:

1. Overlay ads

2. Push notifications

3. In-app banners

4. Rich media ads

5. Post-click landing page ads

6. Native ads

7. Skippable and Non-skippable Video ads

8. Full page interstitials ads

How Can Advertisers Select The Best Advertising Platform?

The most vital procedure while selecting the best ad platform is knowing who your buyer-persona is! Along with tailoring the ad.

1. Where do most of the people spend their time?

2. What sort of devices do they use?

3. How do they search for the answers to their problems?

Once you are done getting answers to these questions, you will be able to advertise better and target efficiently.

Conclusion

With almost 5,000 mobile advertising platforms over there, it can really be a bit overwhelming to select platforms that are proper for your ad campaigns. So, it is your responsibility to look out for the best one. Anyways, this article can clear all your doubts on which of the ad platforms can be the right option for you to make money.

04 Common Facebook Ad Mistakes You Must Avoid

Most of the marketers spend a lot of money on ad campaigns, with a hope that it will help them generate quality leads, but finally end up having no conversions. It literally looks like you have just flushed all your ads money in the drain!

Such type of Facebook ad mistakes might let you remain last in the race. Don't worry! Here in this article, we are going to discuss the 07 common Facebook ad mistakes made by most of the marketers today. So, without wasting a minute, let us get into the article directly.

Lack of a clear objective!

First and the most crucial step towards creating a successful Facebook marketing campaign is by having a proper objective or goal in your mind. Along with it, you need to start planning an outstanding strategy that could work flawlessly.

Well, getting a clear-cut idea about your goal or objective will help you develop the right strategy without putting any extra effort.

List of objectives, Facebook ads can have:

1. Do you really want to increase the number of traffic on your website?

2. Do you want to boost conversions or direct leads to any particular landing page?

3. Or do you clearly require an on-off promotion that will help you get instant sales for any appropriate product?

Understanding your targets before the campaign gets started will help you reliably calculate whether you will get the desired results or not! So, if things don't go as expected, you can easily opt to delay or change your campaign parameters instead of draining your funds.

Create objectives that could meet your current needs!

It is really very crucial that you set up an objective that could directly meet the needs of your business. And remember, there is a lot of difference between establishing goals and establishing the perfect goals!

Anyways, given below are some of the common goals that marketers need to have:

1. Enhanced brand awareness

2. Increased engagement

3. Improved website traffic

4. Enhancing the effectiveness of your recruiting procedure

5. Gain increased ROI from Facebook ads

So, if you are still not clear about your objectives, then do check out the above-stated points carefully.

Facebook has millions of active users, so it might be a bit difficult for your ad to reach the right number of audiences! So, all you need to do is to create engaging content and target the perfect audience you want your ad to reach. And here, I have listed some of the vital facts to remember while targeting your potential audiences!

1. Location

2. Demographics

3. Interests

4. Engagement

5. Behaviors

6. Age

Thus, these were the listings on the basis of which you could target your audiences. But along with it, another common Facebook ad mistake that most of the marketers make while selecting their audience demographics is that either they spread their margins too broad or too small. So, to avoid such types of mistakes, make sure to set the size of your audience.

Ditching Your Ads

One of the central Facebook ad mistakes that most of the marketers make is setting up new ads and then leaving them alone for weeks. You must examine the performance of your Ads regularly. You will have to ensure that your audience doesn't have to watch the same ad every day. Look, if you will track your ads, you would be able to understand whether your ad campaign is getting the objectives you had planned.

So, while you review the progress of your ad, you need to consider some of the most vital things! And they are:

1. Frequency of the ad

2. The click-through rate

3. The number of leads generated

4. Ad performance by place and type

5. Number of clicks by interest

Lack Of Fair Value Proposition

For doing successful marketing, one of the most vital aspects is your value proposition. Ignoring it might create a tremendous loss for your campaign.

Remember, it is your value proposition that will be going to convince individuals to do business with you or will make them use your products.

So, to ensure that the Facebook ad you have created has an excellent value proposition, it must consist of the following facts:

1. It must be clear and super easy to understand.

2. It must convey correctly what perks or outcomes the users are going to get from using your business product or services.

3. Exclude filling out your value proposition with any boring slogans!

4. Explain and show how unique you are from your competition.

Conclusion

If you want to grab success in your Facebook ad campaign, then you will have to go an extra mile. Not only this, but you will have to ensure that you are doing things perfectly to grab targeted users' attention. Hopefully, this article is going to help you avoid all the common Facebook ad mistakes and set up a better ad campaign.

HOW IS FB TURBO AD FINDER BENEFICIAL FOR ADVERTISERS?

Being an advertiser on Facebook with millions of users, it is quite necessary to stay updated as per the latest advertising tactics that can save a lot of time and effort for hosting ad campaigns. Searching for ads as per your niche may take an enormous amount of time, so it's best to work with Fb Turbo Ad Finder.

But, What is Turbo Ad Finder?

Turbo Ad Finder works as a chrome extension that advertisers can use for filtering the best ads as per their relevant niche. It lets the user see only the published ads on the News Feed. The Ad finder works best with the chrome extension.

Thus, instead of logging in every time, you can add the extension in Google Chrome to get the best results. Using such tools is also quite beneficial for digital advertisers, like:

• You can analyze the competitor's ads as per your relevant niche. It will help you know your opponent's strategies for understanding the marketing tactics. Doing so will help the advertisers to get maximum clicks on the published ads.

• Instead of spending time and money over creating and launching ads, FB Turbo Ad Finder will help its users to pick the most attractive and unique ad formats for your advertising campaign.

• You can observe and compare your ads with the competitors ads to get better creative inspiration from the logo, text, images, banners, etc. It will guide the advertisers to create more artistic ads in the future.

So, instead of focusing on filtering the ads by yourself, there are various FB Turbo Ad Finder alternatives available over the web. The best ones are listed below:

1. PowerAdSpy:

PowerAdSpy is one of the best Turbo Ad Finders to filter the ads as per your liking. The tool not only displays Facebook ads but also Google, Instagram, YouTube ads. You can also filter down the ad filters, demographics, keywords, etc. Enabling the chrome extension will automatically get the users all the recent ads on the Facebook News Feed. The best features include:

• It helps you to filter the sales funnel.

• PowerAdSpy will let the users target the audience.

• You can check out the landing properties.

• The users can get a graphical analysis of your ad campaign.

• The tool assists the users to block irrelevant ads.

1. BigSpy:

BigSpy helps users to find affiliated ads and has billions of advertising databases. It supports the advertiser to analyze the publisher's landing page. The tools stay up to date and make sure that there is no violation of Facebook Ad Policies. It benefits the users with the following characteristics:

• The tool lets you track your competitor’s advertising channels, time, and geographic location.

• You can sort the comments to find the most engaging ads.

• BigSpy supports the users to find, discover, and download the most attractive and unique creatives.

• It is a perfect tool for finding ads relevant to your niche.

1. SocialPeta:

It is one of the most commendable Turbo Ad finders, as it helps the users to filter gaming and non-gaming ads. The tool holds the record of 200M+ ads that works as a Facebook and web scraper. The users can also find a detailed analysis related to playable ads as well. Not only this, SocialPeta offers remarkable features to its users, like:

• The advertisers can get the most trending ad formats for publishing.

• You can browse the gaming and non-gaming ads from the eCommerce websites.

• The tool provides the app-store analysis for keywords.

• It assists the user to get detailed statistics for up to 60 days.

Final Words

I hope the article helped you to know about the what is FB Turbo Ad Finder in a specific way. The article above mentions the features and benefits of the most reliable Turbo Ad Finder alternatives. Give it a try for the best advertising experience.

05 Winsome Social Media Strategy To Help You Take Your Business To Next Level

A well-planned strategy notes the ways a business will outline, evaluate, and accomplish activities related to social media marketing.

Well, social media has become an essential part of businesses over the past several years. And because of this, companies are making all possible efforts to be socially active. In the current scenario, businesses have the ease to use new social media spying tools and platforms that make it straightforward to formulate strategies.

Whether it's about promoting any brand or making your startup reach a large number of customers, it has become vital to be socially active to make your voice louder and clear. There are so many social media platforms available out there having their own advantages and disadvantages.

And of course, now it's not only about taking a selfie and posting it on Instagram, Facebook, or Snapchat to get likes and followers. Instead, now marketers have started understanding the power of social media and have started utilizing it to endorse their brands and products.

Definitely, to help all the dedicated businesses and marketers out there, we came up with this article. Here, we will focus on creating a winning social media strategy without taking help from shortcuts. So, what are we waiting for? Let's quickly dive into the article.

1 Find Your Audience.

For business development, you should remain on the same network where your audience is. By presence, we mean an active presence. Dropping content on the platform where the audience is inactive is like feeding a dead creature. Instead of searching for a new audience, you should target the existing audience of your competitors, your website visitors as well as look-alike audiences.

2. Set Your Goals.

Social media can help you in accomplishing most of your business goals. But, an ideal strategy is one that narrows down the set of goals to achieve them correctly and on time. Ask yourself, what do you want initially? Whether it’s brand awareness, sales improvement, uplifting profit, customer satisfaction, marketing, etc. Once you are done with a goal, jump on another one that comes next to it.

3. Know Your Customers And Competitors

Your audience and competitors are the ultimate answers to all of your questions associated with creating social media marketing strategies. Always keep in mind that it is the audience that can make or break your brand image. Try to maintain a direct conversation with your audience and potential customers to figure out what exactly they expect from your brand as well as analysing your competitors next step is quite essential. It will help you throughout the process of setting up a profitable social media strategy.

4. Engage, Engage and Engage

Since you know who your audiences are, now it is time to engage with them. Figure out the demographic characteristics of your audience as it helps in designing catchy content.

Being a business owner, you are supposed to appeal to your targeted audience only. For instance, if your product is suitable for the age group of 16-20, then you need to plan strategies after learning that demographic carefully.

Once done with this, start creating Q&A, go live, or set a poll story, to answer all the questions your audiences might have.

5. Evaluate Your Strategies.

It is really superb to have well-defined plans, but you need to check time-to-time working as well. Do they give an expected outcome or prove to be a waste of time and effort. You might be wondering - What is the method to evaluate strategies? Do not worry! It is easy as pie.

Likes, comments, shares, and other engagement metrics are the factor that defines the productivity of your strategies. Apart from strategic planning and consistent working, you should have great patience to wait until the success arrives.

Time To Wrap It Up

All set to rock the social media?

Social media can be a great way or platform to aspiring your business goals. All you need to do is to plan robust and the best social media strategy, and you are all set to rock. Anyways, these steps are surely going to be a helping hand for your business while creating winning strategies. Remember, it takes time to go upstairs on social media. Your performance might boost or go down with the circumstances, but it is not the end of your efforts at all. Keep going!

05 Terrific Black Friday Marketing Ideas To Skyrocket Your Sales Campaign

Marketers across the world are feeling crazy since the busiest shopping day of the year is just around the corner.

Talking about last year’s sales, various studies claimed that merchants earned nearly 3 billion as revenue, which is undoubtedly a huge achievement for Black Friday marketing records. Now in 2020, this event is not only turning out to be busiest but in a slightly different approach.

Amid the Covid-19 global pandemic, thousands of brick and mortar stores have shifted to online, and are looking to boost up their success rate. Thus, it’s a good bet to think about a surprising spike in revenue this year too.

To lend helping hands to marketers and get them ready for striking Black Friday Ever, we have compiled some strategies that indeed work. We also recommend businesses to find competitor ads on Facebook and get some ideas.

Establish Precise Email List For Black Friday

In 2020, we don’t think there are any marketers left who don’t know the power of email for driving more sales during the festive season. While email marketing gives fruitful results, businesses can’t leverage these benefits without creating a worthwhile list that comprises potential customers instead of random audiences.

Draft your strategies in a way that targets entire new customers who might be craving for an offer like yours. Make sure to deliver respective information in the form of pop-up notifications because these types of ads easily attract audiences.

For Example, consider displaying a message that says- “sign-up for our newsletter if you want to grab exciting Black Friday offers.”

Create Gift Guide For All Age-groups

For your online store, you can create multiple products- groups and give a specific name to all of them. In simple words, feature gift collection according to different age groups. Doing so eases up the entire gift-selection process for customers, and they no longer need to undergo confusion while choosing a perfect gift for themselves or others.

Some great example of gift guide you can use are:-

“Best wedding anniversary gift for your dear husband.”

“Buy a lovely gift for your partner”.

“Gift under $20”.

“Perfect gift for world’s Best Dad”.

Based on your product-type and collection, you can design attractive gift cards and then publish them over the site.

Announce Discount Offers With Suitable Discount codes

Rolling out discount offers, especially for Black Friday marketing, is one of the effortless approaches to bring more visitors to your store, whether online or offline. Make sure to attach a relevant coupon code along with offer details.

Now, with the technology boom, companies do not even waste time, effort, and money getting the coupon code printed. They solely find Competitors ads On Facebook and other renowned networking sites, follow the ongoing trend, and then publish downloadable code online, and also send it right to the inbox of leads.

Currently, almost every major company is busy presenting great offers on products and services. In the marketing & business niche, we must look out for PowerAdSpy. It is a leading tool that helps advertisers to find competitors ads on Facebook, and it has recently unveiled below offers for only new and expired users.

‘Flat 60% off on the yearly Palladium plan. Coupon code- BFD60”.

‘Up to 60% off on yearly plans available right now on PowerAdSpy’

‘Flat 50% off on all monthly plans. coupon code- BLF50’.

Schedule Your Ads, Including Pop-ups

It’s not just about our post, you are likely to hear thousands of recommendations saying that pop-up and quick ads can do a lot more than email targeting.

Regardless of your aim (which might be either redirecting visitors for informational news or encouraging them to buy your products), scheduling pop-ups for the various occasion will let you circulate desired offers during peak times.

Remember, your pop-ups must be eye-catchy enough to attract audiences as much as possible in less time.

Go Creative With Timing

Your business will surely get more loyal customers by applying an ‘odd one out’ approach to active campaigns. When everyone remains busy getting prepared for Black Friday, you can stand out by acting a bit early.

People nowadays don’t wait until Black Friday. Thus, Early Black Sales motivates them a lot more. Consider fetching interesting ideas from popular brands ruling out there.

Conclusion

No matter if you are seeking to scale up unique strategies for Black Friday Marketing, or merely wish to recreate existing ones, our hacks will prove helpful for you. Don’t forget to trigger scarcity on this biggest day by adding the ‘Limited’ word on every single offer.

Also Watch This Video On How To Use Facebook Ad Spy Tool Software

A Short Guide On How Does Facebook Retargeting Works

Facebook is, no doubt, a great platform to reach potential audiences in your market through effective promotion. Businesses across the world run their advertising campaigns on this popular social networking site and make every possible effort to stand out from their robust competitors.

Of the various alternatives of marketing available on Facebook, marketers adore ‘Facebook Retargeting’ the most. Using a remarketing strategy, brands can reach their targeted audience in less time as compared to doing advertisement from scratch.

Let’s figure out how Retargeting works.

What Does Retargeting Mean?

In plain words, retargeting is an act of stocking potential leads all over the web and presenting exciting offers before them until they convert into buyers.

It will be apparent with this example given below:-

‘Suppose you visit shopping sites like Amazon, Flipkart, or so on. Then, you proceed to check out various products, add a few to the cart, but don’t buy anything, and exit from the site after a couple of minutes. This way, that specific platform keeps your activities in records and displays offers based on your interests later anywhere on the web, whether through sidebars or banner ads.’

That’s not all a coincidence. Instead, things got planned in a manner for triggering leads and making them customers. You might not believe it, but In 75-80 % of cases, retargeted audiences end up buying from recommendations.

Facebook Retargeting is not much different from Google retargeting. The only difference is that Google rotates its ads across numerous platforms, whereas Facebook keeps it limited to it. The concept remains the same, which means visitors will look for ads based on their previous search in a more effective way than before.

Elements Of Retargeting On Facebook

Despite being identical to Google audience retargeting, Facebook relies on three main elements, namely:-

Customer List

Perhaps the most helpful Facebook-owned tool or any Facebook ad spy software has the power to draft out a comprehensive list of potential audiences who are likely to become loyal customers after a specified time.

This list comprises valuable details such as email addresses, geographical details, contact numbers, Age, and many more. You merely need to pull these details and upload the same to Facebook’s database. Facebook will do the rest.

Actions Via Apps

Snooping your targeted audiences’ app activities can reveal outstanding data for the business that possesses a registered app in the app store. Customers change their minds even after adding products to the cart. Whatever might be the reason, you can again try to captivate those audiences with better offers & discount schemes.

Website Traffic

Website traffic is the essence of remarketing. The more audiences will get redirected to your site, the better website traffic will become. Facebook allows marketers to place suitable filters using Pixel so that the Facebook ads target only the right audiences. For instance, when your business sells compacts, then you need to collect details of users searching for makeup products or cosmetics. Don’t worry! Facebook is quite intelligent, it will display retargeting ads before every user that is searching for cosmetic brands.

Why Should I Perform Retargeting?

Ask first- Why not?

“Remarketing is a Bliss”- that’s the statement of qualified Facebook experts in the majority. Rather than wasting time on researching from the start, brands would blindly go for collecting statistics from Facebook custom audiences.

Have more doubts? Well, Facebook currently has over 2 billion active users, and it makes it nerve-wracking for businesses to stand out. At this point, retargeting turns out to be a big help. No other method can be as easy as promoting brands in front of similar faces.

Just keep yourself in place of a person seeing someone on dating sites. Would you like to date a stranger or a friend who is no longer in your contact due to any reason? Probably the second one. Similarly, marketers also believe that connecting with familiar onlookers is far more effective than interacting with novices.

Winding Up With Facebook Retargeting

Each visitor coming to your site is an opportunity. Never lost your customers regardless of how difficult it seems.

Luckily, Facebook makes it easy as pie. Just embed the pixel, establish the event, determine correct audiences, and proceed to set up campaigns. Facebook retargeting brings numerous benefits that bring back interested buyers to your website.

STRATEGIES TO HELP YOU TO BUILD THE PERFECT FACEBOOK ADS FOR E-COMMERCE

As the time is changing, the different ways of using social media are also developing for the market. Doubtlessly, the impact of social media marketing is too convenient nowadays.

On the way to promote any e-commerce, different kinds of marketing tactics have already been implemented to achieve more extra sales towards their business.

What you exactly acquire to get:

• Increase customers rather than accidental visitors.

• The recurrence sales from the past customers

• Traffic on the e-commerce site.

If you want to have the above-listed goals, then you must consider Facebook ads for e-commerce to improve your business more.

This article will help to get some details about why we use ads for e-commerce and some of the best strategies to increase your sales rate.

WHY DO WE USE FACEBOOK ADS FOR E-COMMERCE

The most significant advantage of Facebook Advertising is its capability to reach the targeting audience. It also helps to reach a more number of audiences to channel them down through every stage to encourage sales conversions for e-commerce businesses.

Considering the goals of your organization Facebook lets you achieve your targeted audience based on gender, location, and many other factors.

Here are some of the listed reasons why we need Facebook ads strategies to increase your sales.

USE MULTI-PRODUCT ADS:

Facebook gives us an opportunity to create multiple ads in which users can put different forms of images about their products. You can also add call-to-action or clickable links on each and every image you post for the advertisement. The dynamic ad can also be used to feature various products in whatever format you like.

You just have to provide your product details, upload images, and any other pieces of information about your brand using Facebook Business Manager. You can modify your content according to your wish by Facebook Pixel.

USING CONVERSION TRACING PIXEL:

If you want to target that particular audience who is really interested in your products or services, by conversion tracing pixel you can control the presence of the audience attending your website by your ads. You simply have to install pixel base code on every page for which you will track conversions.

MAKE USE OF VIDEOS:

Video media is very trending on any type of social media platform. Adding any form of video to your ad or content will give a more attractive look to the customers. So, if anyone is planning to use Facebook ad campaigns for e-commerce businesses, then considering videos in the marketing strategy will make it even more effective.

Some reasons to use Facebook video ads:

1. To illustrate the prospective quality of the e-commerce that shows to the audience how it will work with the video content.

2. With your video ads, you will get better publicity for your products.

3. Create appealing content for your product with stories.

SHARING YOUR BLOG POSTS:

To attract more traffic to your website you can share your best and attractive blog post. This is the best way to reach your targeted customers. Having a proper image related to your product and an attractive headline can help to get more extra clicks on your advertisement and can also bring more traffic to it.

These are some of the reasons why we need Facebook ad strategies to increase your sales.

WRAPPING UP:

Facebook ads for e-commerce is the best way to promote your product or brand. PowerAdSpy is the best tool to target the brands based upon targeting keywords which can help to find the best ads on Facebook.

Emojis For Facebook Ads: Get Your Ad Campaign Boosted With The Use Of Some Creative Emojis This 2021

Emojis have certainly taken a long way from only being cute little yellow smiley faces to being a vital part of our life for expressing our emotions while messaging or in the caption. But would you take them into account while preparing your Facebook advertising strategy?

Well, take your time and just think! In today's advertising world, there has been a significant shift towards the digital platform, covering a broad area and a large number of audiences as people are more connected via social networking sites like Instagram and Facebook. And, along with 60 million advertisers operating simultaneously to sell their goods every day, Facebook itself has a presence of 3 billion people around the world. This enormous data makes it clear how useful Facebook advertising can be for businesses to boost sales.

So, why would not one use such an excellent platform to make their business reach a larger audience? In fact, according to a recent survey, it has been found that using emojis for Facebook ads helps the conversion rate to be increased by 50%. But only if you use the right emoji. See how useful small, cute yet funky emojis can be for your FB ads.

Here in this article, we will be helping y'all to get updated with some of the interesting facts about using emojis for your FB ads. We will try to share our insights regarding the effectiveness of emojis and will provide you some excellent tips on how to use them in your ad campaigns.

What Are Emojis?

Well, emojis are the non-verbal means of communication to convey the message to the potential shoppers' heads. These are entertaining and interesting, along with saving quite a good amount of space on the headlines & adding emojis to the post or banner. Nowadays, in the advertising world, they represent a common symbolic language to convey the right message in fewer words.

Do Emojis Actually Work For Facebook Ads?

Yes, they do work! Adding emojis to FB ads leads to way more engagement and much higher click-through rates. In addition, the number of reactions and feedback on your ads can increase by emojis! Especially as Fb's algorithm gives priority to the responses other than the number of likes.

That's why most of the businesses that have seen their potential are using emojis for ad campaigns on Facebook and on a daily basis nowadays. Facebook posts are no different, of course, and it can also be highly useful to use emojis in them.

Some Of The Clear Advantages Of Using Emojis

1. Draws Attention

FB ad emojis work as an attention seeker and can actually be used to highlight the vital part of your text. Compared to other terms, they are highly engaging and add color to the otherwise monochromatic text. Emojis will humanize even boring financial services and liven them up.

2. A Clear Cut Message

Emojis provide opportunities to add emotions to your short message! Along with minimizing the possibility that your intent will get misinterpreted by the readers. Additionally, since one emoji is worth a thousand words, they can save you space and effort.

3. Works Around Cultural Barriers

Emojis are said to be an international language as they carry feelings that we all share as humans. Therefore, they increase the chances that even people who do not fully control the written language you use will understand your ad properly!

How To Use Emojis For Facebook Ads?

Before you get started with using Facebook ads for e-commerce or small business, you must have to plan a proper strategy. For that, you have to ask yourself whether emojis would even suit the business you operate in or not. And if you think that it would work, then you need to decide how often and where y'all are going to use them.

The last move will be to select the particular emojis that you want to use. Different emojis express various meanings, and before you add them to your ads, you should think about it.

How To Find Perfect Emoji And What Are The Tips On Utilization?

There are numerous sites where we can find emojis on the web, but Emojipedia is the best source. We can find all the emojis in a well-organized way at Emojipedia, from where we can copy and paste them directly. Another best source for finding emojis is Getemoji. For the successful use of emojis for Facebook ads, there are a few points, so it will be vital in our perfect advertising.

Before using it, verify the context of the emojis in Emojipedia, as they do not have any separate hidden meanings. Apart from this, instead of using some nonsense, emoji can convey some plot. To emphasize the message or as highlighted text or to add emoticons to ads, use emojis.

Time To Wrap It Up

Can we use emojis for our Facebook ads in 2020? Of course, we can! Creating eye-catchy Facebook ads is really very vital for making your business reach a large number of audience. But since 2021 is soon going to knock on our doors, we need to think of something really creative and trendy. And here, emojis can really help y'all a lot.

Emojis for Facebook ads are going to work this 2021, along with providing your business sales an excellent boost.

Top 7 Facebook Competitors Analysis Tool You Need To Try In 2021

Want to enhance your Facebook advertising strategy? But did you take a look at your competitor's marketing strategy? No, right?

Well, every marketer looks for an easiest way to keep a check on their competitors like what they are up to! And it's obvious. Let us tell y'all that there are several tools available in the market that have been developed to estimate what kind of strategy works better for your business advertising. And to have a keen knowledge about what our competitors are doing.

Now to help all the marketer out there we have researched and selected the name of some of the best Facebook Competitors Analysis Tools. So, let’s dive into the article!

Poweradspy

This robust social ad analytics tool that helps users to filter out ads according to the relevant keyword and offers them the capability to make their campaigns reach a larger number of audience.

Poweradspy is one of the best ad intelligence tools and has managed to grasp thousands of loyal customers worldwide. This tool will help users to browse and classify ads based on their targeted keyword. Besides that, it also helps to bookmark the competitor's ads so that users can quickly identify and enhance the flaws in their advertising campaigns.

Facebook’s “Info and Ads” Tool

To increase and improve the transparency of Facebook's initiatives, they came up with a tool called Info and Ads tool. It is built exclusively to bestow users the dynamic advertisements run by companies, which will provide significant benefits to run a marketing campaign.

And now with the help of this tool, users can spy on opponents! Also, for sure, there is no simplest way to figure out what lets their advertisements work on Facebook.

Sprout Social

Sprout Social is one of the best Facebook Competitors Analysis Tool that allows users to view the performance of competitors via multiple perspectives and data points on social media platforms. It is just a click away, and without the lengthy manual research and complicated databases, users can have a small glimpse about what their competitors are publishing and also compare their performance with this tool.

Social Blade

Social Blade provides all access control to public platforms that will provide comprehensive insights about any content creator, live streamer, or brand, leveraging advanced technologies on any social media platform like Facebook, Twitter, YT, and others. It covered every detail, whether you're searching for famous YT makers or Facebook ads! Furthermore, to give the best experience possible, developers are still working to expand the services.

Buzzsumo

Buzzsumo is also one of the best management tools available in the market. And this software will also help to locate the most dynamic content of competitors. It can help to uncover all the new types of advertising that your targeted audience prefers to watch and how publishing those commercials or using active marketing techniques can be a barrier to your company.

AdLeap

This software is useful for discovering Facebook advertisements for competitors. However, they do not offer much detail and seem to lag in terms of features. AdLeap Software is an ideal fit for exploring advertisements that fit very well. Moreover, it allows you to build great Facebook ads, so you can also manage it to schedule great online sales products.

Adsova

This software possesses a great database of nearly 500,000 advertisements. Through this software, you can take advantage by identifying the strategies of your competitors.

Wrapping Words

So, there you have it!

07 best Facebook competitors analysis tools that will help users to create the best Facebook ads for their niche. And also, competitive research is a crucial part that users need to consider in their advertising strategies. So, choose the appropriate ad spy tool that could help y'all to bring out the best from your ad campaign.

05 Sure-Fire Ways To Lower Your Facebook Ad Costs Per Click

With over 2 billion active users all over the world, Facebook remains an ideal advertising platform for businesses. While the majority have jumped on the bandwagon of this striking networking site, a lot of marketers still struggle with social media budgets.

On Facebook, the safe average cost per click orbits around $1.50, which is not affordable for all sizes of businesses. If you also stand among those, then read this article. It will help you in getting some clues about how to lower your Facebook ad costs per click.

Tips For Reducing Overall CPC Cost

Know Your Relevance Score

It’s very crucial to observe closely and study relevance scores because it has a strong connection with the cost of ads. Facebook distributes respective scores to each existing campaign that determines how relevant your ads are to its audience.

The exact mechanism of Facebook behind providing the relevance score is still unknown. Advertisers can use likes, clicks, engagement, reactions, saved ads to evaluate the campaign’s status, whether flourishing or going down.

Ads with high relevance score get top position on the Facebook feed that automatically reduces CPC cost. In a nutshell, high relevance scores result in lower ad costs. Therefore, consider setting out strategies and valuable Facebook Ad Hacks to increase this score first.