Desserts Market size was valued at USD 100 Billion in 2022 and is projected to reach USD 130 Billion by 2030, growing at a CAGR of 3.5% from 2024 to 2030.
The global desserts market is segmented by application into several key areas, each contributing to the growth and development of the industry. Supermarkets & Hypermarkets represent one of the largest distribution channels for dessert products. These retail environments are pivotal in providing a wide variety of ready-to-eat, packaged, and frozen desserts. They offer consumers the convenience of browsing numerous dessert options under one roof, from traditional cakes and pastries to modern, innovative treats like gelato and dairy-free options. The growing trend towards impulse buying in supermarkets & hypermarkets has led to an increase in the availability of diverse dessert products catering to various tastes, preferences, and dietary needs. Furthermore, the expansion of private-label desserts in these retail outlets has contributed significantly to market growth, as these products are often priced more competitively compared to branded alternatives.
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The food service outlets segment includes a broad range of establishments such as restaurants, cafés, quick-service restaurants (QSRs), and catering services. These outlets are major players in the desserts market, as they serve freshly prepared, on-demand desserts to a variety of consumers. The demand for desserts in food service outlets is driven by consumer preferences for indulgent, personalized, and high-quality treats, especially in sit-down dining experiences. The rise of specialty dessert cafés, which focus on unique dessert experiences, has further fueled the market, with offerings such as artisanal pastries, gourmet ice creams, and custom desserts becoming increasingly popular. Additionally, the growth of food delivery services and online food ordering platforms has allowed food service outlets to tap into a larger customer base, making desserts more accessible and convenient for consumers at home.
Convenience stores have become an important retail segment for the desserts market, offering quick, affordable, and ready-to-eat sweet treats for on-the-go consumers. These stores often stock a variety of packaged desserts, including cakes, cookies, and single-serve pudding cups, which cater to consumers looking for a convenient and immediate dessert option. With longer store hours and a growing focus on expanding product variety, convenience stores have become increasingly competitive in the dessert sector. The trend toward healthier, on-the-go snack options, such as low-sugar or plant-based desserts, has also influenced convenience store offerings. As consumer preferences shift towards better-for-you options, these stores are introducing more options that align with current health and wellness trends.
Specialty stores, which include niche dessert shops and bakeries, play a key role in the desserts market by offering high-quality, often artisanal, products. These stores typically provide a range of custom, premium desserts that cater to specific consumer preferences, such as gluten-free, vegan, or organic options. The growth of these specialty dessert outlets is driven by the increasing consumer desire for unique, premium, and personalized dessert experiences. Moreover, consumers are becoming more willing to pay a premium for products that align with their dietary needs and lifestyle choices, which has contributed to the expansion of this subsegment. Specialty stores also capitalize on trends such as seasonal desserts, bespoke cakes, and novelty items that appeal to both everyday customers and those celebrating special occasions.
Online stores have gained significant traction in the desserts market, driven by the increasing reliance on e-commerce for food purchasing. Consumers are increasingly turning to online platforms for dessert shopping due to the convenience, variety, and the ability to access products not typically available in physical stores. Online stores offer a broad range of desserts, from pre-packaged options to gourmet treats that can be delivered directly to consumers’ homes. The growing popularity of subscription services, where customers receive curated dessert boxes on a regular basis, has also contributed to the expansion of this subsegment. In addition, the rise of social media influencers and food bloggers has helped increase the visibility of online dessert businesses, encouraging consumers to explore unique or artisanal products that they might not have otherwise considered.
Other distribution channels in the desserts market include vending machines, specialty online platforms, and regional/local markets that provide a niche space for dessert products. Although smaller in comparison to supermarkets, hypermarkets, and food service outlets, these alternative channels cater to specific regional preferences or unique consumer needs. For instance, vending machines stocked with ice creams, cakes, and pastries are a quick and convenient way for consumers to purchase desserts, especially in high-traffic locations such as airports, train stations, and office buildings. These alternative outlets are increasingly incorporating healthier dessert options to meet growing consumer demand for low-calorie or plant-based products.
The desserts market is evolving rapidly, with several key trends shaping its growth trajectory. One of the most notable trends is the increasing demand for healthier dessert options, driven by consumers’ growing focus on wellness and balanced lifestyles. This shift is prompting manufacturers and food service providers to innovate by offering lower-calorie, gluten-free, dairy-free, and plant-based desserts. The rise of clean-label products, with minimal and natural ingredients, has also gained traction as more consumers become aware of the ingredients used in food production. Furthermore, the popularity of guilt-free indulgence is pushing the boundaries of dessert innovation, resulting in low-sugar alternatives, protein-enriched options, and desserts made from alternative sweeteners.
Another prominent trend is the growing influence of social media on dessert trends and consumer behavior. Platforms like Instagram and TikTok have had a profound impact on how desserts are marketed and consumed, with visually appealing, Instagram-worthy creations driving product demand. The viral success of certain dessert trends, such as the rainbow cake, edible cookie dough, or unique hybrid desserts (e.g., croissant-donuts), has also influenced product offerings in both retail and food service outlets. This trend has encouraged bakeries, specialty stores, and food service providers to experiment with bold, creative desserts that attract attention and spark social media conversations, ultimately driving foot traffic and sales.
One of the most significant opportunities in the desserts market lies in the growing preference for premium and artisanal dessert offerings. As consumers increasingly seek unique and high-quality desserts, there is a rising demand for small-batch, locally sourced, and handcrafted products. This provides opportunities for bakeries, food artisans, and small businesses to differentiate themselves and cater to niche markets. The opportunity for premium desserts extends to packaged products, as well, where consumers are willing to pay a higher price for premium ingredients and innovative formulations.
Additionally, the increasing penetration of online sales channels presents a significant opportunity for dessert companies. The convenience and broad reach of e-commerce platforms allow dessert brands to access global markets and offer personalized, direct-to-consumer services. Subscription-based models for regular delivery of desserts have gained popularity, providing businesses with the opportunity to build brand loyalty and ensure recurring revenue. The rise of online food delivery services also offers a substantial opportunity for food service outlets to expand their dessert offerings and tap into a wider audience.
What are the main applications in the desserts market?
The main applications in the desserts market include supermarkets & hypermarkets, food service outlets, convenience stores, specialty stores, online stores, and other niche outlets.
Why are health-conscious desserts becoming more popular?
Health-conscious desserts are growing in popularity due to increasing consumer awareness about wellness, and demand for low-calorie, gluten-free, and plant-based options.
What types of desserts are typically sold in supermarkets?
Supermarkets offer a wide range of pre-packaged desserts such as cakes, cookies, ice creams, puddings, and frozen desserts.
How does the food service outlet segment affect the desserts market?
Food service outlets contribute significantly to the market by offering freshly prepared, on-demand desserts in restaurants, cafés, and catering services.
What are the benefits of buying desserts from specialty stores?
Specialty stores provide high-quality, personalized dessert options, catering to specific dietary preferences like vegan, gluten-free, or organic products.
Why are online stores becoming important in the desserts market?
Online stores offer convenience, variety, and the ability to access unique or premium dessert products that may not be available in physical stores.
How does social media influence dessert trends?
Social media platforms like Instagram and TikTok play a significant role in shaping dessert trends by driving demand for visually appealing and viral dessert creations.
What is driving the demand for premium desserts?
The demand for premium desserts is driven by consumers' growing desire for high-quality, unique, and artisanal products that offer a special experience.
What role do convenience stores play in the desserts market?
Convenience stores cater to consumers looking for quick, affordable, and ready-to-eat dessert options, offering items like single-serve cakes and cookies.
Are there opportunities for growth in the desserts market?
Yes, opportunities for growth exist in the premium and artisanal dessert sectors, as well as through the expansion of online sales and subscription-based services.
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Top Desserts Market Companies
General Mills Inc
Unilever Group
Baskin Robbins LLC
Vadilal Industries
Zomato
Nestle SA
ConAgra Foods
Herdez
Blue Bell Creameries
London Dairy
Group Danone
Amul
Ben and Jerrys
Mother Dairy
Cocoberry
Britannia Industries
Ferrero SpA
Mars Inc
RJ Corp
Pinkberry
Bulla dairy foods
Ezaki Glico
Meji Co
Regional Analysis of Desserts Market
North America (United States, Canada, and Mexico, etc.)
Asia-Pacific (China, India, Japan, South Korea, and Australia, etc.)
Europe (Germany, United Kingdom, France, Italy, and Spain, etc.)
Latin America (Brazil, Argentina, and Colombia, etc.)
Middle East & Africa (Saudi Arabia, UAE, South Africa, and Egypt, etc.)
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Desserts Market Insights Size And Forecast