E-Commerce Packaging

Tips to Use Custom E-commerce Packaging

The ever rising trend of online shipping has become major reason for the packaging and shipping industry to inflate in a drastic manner. People just love to put orders online and get the products they want delivered at their doorsteps. While this higher activity has surely been providing great opportunities to the startups and entrepreneurs to step into the world of e-commerce, things have also got fairly challenging due to higher competition.

The competition can be tackled with an effective marketing campaign. But what exactly are going to do to market your brand and products in an effective manner? Digital marketing is a must – there is no question about it. What next? Well, you get another medium of marketing; i.e. the space on the mailers and packages that you send to your customers. While the concept of custom e-commerce packaging is not new, many people do not take full advantage of it; and then end up having revenue which is far lesser than what could have been availed through strategized customization of e-commerce packaging.

In this article, we are going to talk about the ways you can use e-commerce packaging for an ultimate business advantage.

Create a branded experience

The major purpose of custom package is a more personal connection which can be achieved when the packaging design is centered on the curating experience. We will talk about the networking companies ‘Dribbble’ and ‘Create & Cultivate’. These companies got their fame by sending customers the packages that developed more personal kind of branded experience.

Remember, the purpose of branded experience is to enhance customer experience while maximizing brand recognition.

The lasting first impression

We keep hearing over and over again – first impressions matter. In case of e-commerce, the first impression can be a difference between a lost and a loyal customer. And so, it needs to be considered as a factor that can make or break your business. The outer look of the package surely matters in this regard. But you can also work on a few other things like delivering the samples before the product is delivered. This way, your customers are going to remember your business.

Offering special experience to special partners

Consumer activity can be increased well with the help of loyalty programs. Now, you are going to have to pair your program with a branded and exclusive packaging to wow your customers. it would be more appropriate to talk about Kajabi which has got its fame with the types of packaging it has brought into the public. A luxurious box with an appreciation note makes a great statement.

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