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Identifying the audience relevant to what you offer will provide you with data that will enable you to create customer personas.
The better you know your audience the more accurately you will be able to analyze market trends, demand, and competition within your chosen niche.
If you are able to affordably reach potential customers through surveys, interviews, or focus groups, this may provide valid feedback for knowing what your audience’s preferences are.
Understanding the market you are entering is essential, this is where you build a foundation based on facts and gathered knowledge that will allow you to more readily navigate the nuance of digital marketing practices with practical solutions for your specific needs.
Ideas for gathering data from your research:
1 Determine the possibilities of starting a business that includes your passions, hobbies and interests from your list. This is not absolutely necessary, however if your business include something you are genuinely passionate, or have an interest for, the more likely you will maintain enthusiasm and drive.
2 Create an online survey using tools like Google Forms or SurveyMonkey to gather feedback from potential customers. This is something you can do before or during the running of your new business.
3 If possible, interview individuals who fit your target audience to gain insights into their needs, pain points, and preferences.
4 Analyze competitors' websites, social media presence, and customer reviews to understand their offerings and identify gaps or areas for improvement. Take a peek at what other businesses are doing.
"search volume" refers to the total number of searches conducted by users on a search engine for a specific keyword or phrase within a given time frame. It is a quantitative measure that indicates the popularity or demand for a particular search term.
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Twitter: https://twitter.com/themarketclick
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