BaCKGROUND

THE NEED/PROBLEM- parents were having a hard time with bedtime

Who: Parents and children around the world

What: A traffic light to teach children bedtime manners, and enable parents to get productive nights of sleep

Where: A wall mounted traffic light for the child's bedroom and a portable remote for the parents

When: Used throughout the night

Why: Children have a hard time staying in bed, parents have a hard time teaching children to stay in bed, and loose sleep during the night.

Sources:

1) todaysparent.com/kids/preschool/how-to-get-your-kids-to-stay in-their-own-bed/

2) sleepsisters.com/sleep-light-turns-green/

3) softsleep.net>articles>why children should be taught to sleep in their own bed

Our market researched showed that many children struggle with sleeping in their own beds for the duration of the night. Parents, in turn, have a difficult time getting full nights of sleep when their children disturb them.

Through interviewing experts, we came to the conclusion that this is a necesary product for both parents and children.

Though a similar product does exist, our product is by far superior because it allows for flexibility. Unlike other products which are only a timed night light, our product gives the parent the ability to choose daily when she/he wants the lights to change colors.

Additionally, our product is more budget friendly then existing similar products.