Badminton and Tennis Market size was valued at USD 2.34 Billion in 2024 and is forecasted to grow at a CAGR of 5.6% from 2026 to 2033, reaching USD 3.76 Billion by 2033.
The sports industry in South Korea has witnessed remarkable growth over the past decade, with badminton and tennis emerging as two of the most popular sports in the country. This surge in popularity has led to significant developments in both the market landscape and the requirements from various industries associated with these sports.
Badminton Market in South Korea
Badminton has seen a remarkable rise in South Korea, with both grassroots participation and professional achievements contributing to its prominence. The country's national badminton team has consistently performed well in international competitions, fostering national pride and inspiring young athletes. This success has led to increased investments in training facilities, coaching programs, and grassroots development initiatives. The demand for high-quality badminton equipment has surged, prompting both local and international brands to expand their presence in the South Korean market. Retailers have reported a steady increase in sales of rackets, shuttlecocks, and apparel, indicating a thriving consumer interest. Additionally, the rise of badminton academies and training centers reflects the industry's commitment to nurturing talent and promoting the sport at all levels.
Tennis Market in South Korea
Tennis, too, has experienced significant growth in South Korea, bolstered by successful players on the international stage and a strong domestic following. The country's investment in tennis infrastructure, including the construction of world-class courts and facilities, has made the sport more accessible to enthusiasts of all ages. Professional tournaments held in South Korea attract global attention, enhancing the country's reputation as a hub for tennis excellence. The retail market for tennis equipment is robust, with consumers showing a preference for technologically advanced rackets, strings, and accessories. Sports apparel brands have also capitalized on this trend, offering specialized clothing designed for optimal performance on the court. Moreover, tennis academies and coaching programs have proliferated, providing structured training pathways for aspiring players and contributing to the sport's sustained growth.
Industry Requirements and Opportunities
The burgeoning badminton and tennis markets in South Korea present numerous opportunities for industry stakeholders. Equipment manufacturers are encouraged to innovate, offering products that cater to the evolving needs of players, from beginners to professionals. Retailers are advised to focus on enhancing the consumer shopping experience, both online and offline, to meet the growing demand for quality sports merchandise. Event organizers are urged to collaborate with international bodies to host tournaments that elevate the country's status in the global sports arena. Furthermore, there is a call for increased investment in grassroots programs to ensure a steady pipeline of talent, which in turn supports the professional circuits. The synergy between sports associations, educational institutions, and private enterprises is crucial in creating a sustainable ecosystem that promotes the growth of badminton and tennis in South Korea.
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the South Korea Badminton and Tennis Market
Tennis Rackets
Tennis Balls
Footwear
Apparel
Accessories
Online Retail
Sporting Goods Stores
Department Stores
Pro Shops
Warehouse Clubs
Age Groups
Gender
Beginners
Intermediate
Advanced
Professional
Budget
Mid-Range
Premium
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
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1. Introduction of the South Korea Badminton and Tennis Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. South Korea Badminton and Tennis Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. South Korea Badminton and Tennis Market, By Type
6. South Korea Badminton and Tennis Market, By Application
7. South Korea Badminton and Tennis Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia and Vietnam
8. South Korea Badminton and Tennis Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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