Gen Alpha: The Digital-First Generation Shaping Holidays

Gen Alpha, born entirely in the 21st century, is redefining holiday trends with $28B in direct spending power and huge influence over family purchases. Digital natives immersed in AI, short-form video, and social media prioritize inclusivity, sustainability, and interactive experiences. They favor brands like McDonald’s, Nike, and Nintendo, and increasingly request gifts discovered online. Family-oriented activities, travel, gaming, and creative entertainment drive their preferences. Marketers connecting with Gen Alpha succeed through authentic, visually rich campaigns, interactive content, and experiential moments, blending digital and in-store strategies to capture attention, influence spending, and foster meaningful holiday experiences.

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