theinioluwadokun
Branding and Products
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Welcome to my portfolio—a journey through my experiences, passions, and accomplishments as a Creative Designer and Product Manager. I'm Samuel Inioluwa Dokun, and I've dedicated my career to bridging the worlds of innovative design and strategic product management. With a background in mechanical engineering, coupled with a flair for creative graphics and a passion for impactful leadership, I've consistently sought opportunities to create meaningful collaborations and drive positive change.
Transease - Case Study
Transease - Case Study
In 2023, I Worked on a solution for logistics challanges in Nigeria, from ideation to launch.
Transease, a non - asset digital platform that helps make courier services in the intrastate and interstate addresses the problems the SMEs are facing in that sector, ranging from availability to prices to unprofessionalism are solved.
User Research
User Research
Engaged the use of research surveys and user interviews to validate the problem, and was able to find out that the underlying problem the users have is time, price and unprofessionalism.
User Personas/Segmentation
User Personas/Segmentation
From the research, I was abe to segment out potential user into 3 main segments majoly based on use.
Intrastate, Interstate, both or any.
User Stories
User Stories
Created user stories for the major features for the product following the wireframe to get to MVP
Market analysis and Value Proposition
Market analysis and Value Proposition
Found out both direct and indirect competitors of the product and worked on the value propostion, based on SWOT analysis carried out.
Creative Design - Brand Designs and Products Design (UI/UX)
Brand Packaging for Norish Bites
Flyer Design
Flyer Design for Fachion design school
Business Card design for Kipper brand
Logo Design for Togeterway
Flyer design for Propfunds - a real estate company
Logo design for Pimento'62 catering
Flyer design for Opoobo
UI UX deigns
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