Idea vs. ideal

As a noun, ideal refers to (1) a conception of something in its absolute perfection, or (2) an honorable or worthy principle or aim. It is not conventionally a variant or synonym of idea, though it is sometimes colloquially used this way. [Grammarist.com]

We're looking for the IDEAL IDEA

a BIG impactful Idea

GOF's three teams approach to mission execution:

Impact >>> Mission focused clarity and passion

Income >>> Marketing and selling our brand

Infrastructure >>> Managing our business