WordPress (Development), Canva (Vector & Graphic Design), HTML/CSS (Minor adjustments).

Website Redesign & Customisation

• • • Visual Asset Creation: Designed and implemented custom vector graphics and visual assets using Canva to maintain brand consistency and elevate the site’s professional appearance.

    • Layout and UX/UI Realignment: Executed a comprehensive layout realignment across all pages, focusing on improving User Experience (UX) and User Interface (UI) flow. This included optimising the information architecture for better content consumption and navigation.

    • Content Strategy & Ideation: Developed strategic content ideas for every page (e.g., Services, About, Contact), ensuring all content aligned with the brand's premium identity and clearly communicated the value proposition.

Design Inspiration & Benchmarking

• • • Industry Benchmarking: Identified and analysed high-standard industry websites, such as Stripe.com, to inform modern design principles, aesthetic choices, and effective content presentation.

    • Design Implementation: Translated best practices in simplicity, clarity, and visual hierarchy from benchmark sites into the final WordPress design.

Site Management & Deployment

• • • Maintenance Page Setup: Established a professional "Under Maintenance" or "Coming Soon" page with essential contact details to manage expectations and capture leads during development phases.

    • Initial Setup & Optimisation: Handled the initial configuration of the WordPress environment, including theme selection, plugin integration, and basic SEO configuration.

Platform Setup & Branding

• • • Profile Configuration: Managed the end-to-end setup of the official FB and IG business profiles, ensuring all profile information, links, and branding elements were accurately deployed.

    • Graphic Identity: Designed and set up all necessary channel graphics (e.g., profile pictures, cover photos, highlighted story covers) to ensure a seamless and professional visual match with the main website branding.

Content Creation & Curation

• • • Content Repurposing (Extraction): Developed a system to extract high-value insights and key messages from existing long-form articles or internal documents.

    • Graphic Post Creation: Transformed the extracted content into engaging social media posts (both static graphics and carousels) using Canva, focusing on strong visual appeal and conciseness to maximize platform engagement.

    • Scheduling & Consistency: Managed a regular content calendar to ensure a consistent posting schedule, crucial for building audience reach and maintaining community engagement.