TDWINDERMERE.COM
TDWINDERMERE.COM
Deep Teal/Navy Blue: Conveys Trust, Professionalism, and Authority. It establishes the brand as serious, reliable, and established.
"TD" Monogram: Uses a Bold, Heavy Serif typeface (or Slab Serif).
Concept: Represents Stability, Gravitas, and Foundation. It acts as the primary, instantly recognizable brand signature.
"Windermere" Wordmark: Uses a Refined, Classic Serif typeface.
Concept: Introduces an element of Elegance and Premium Quality, complementing the strength of the "TD."
Bold "TD" Dominance: The large, weighty initials create the Visual Anchor and convey immediate brand recognition and strength.
Interlocking Composition: The wordmark is visually supported by the initials, suggesting that the core "TD" entity supports and integrates "Windermere" operations.
WordPress (Development), Canva (Vector & Graphic Design), HTML/CSS (Minor adjustments).
Website Redesign & Customisation
Visual Asset Creation: Designed and implemented custom vector graphics and visual assets using Canva to maintain brand consistency and elevate the site’s professional appearance.
Layout and UX/UI Realignment: Executed a comprehensive layout realignment across all pages, focusing on improving User Experience (UX) and User Interface (UI) flow. This included optimising the information architecture for better content consumption and navigation.
Content Strategy & Ideation: Developed strategic content ideas for every page (e.g., Services, About, Contact), ensuring all content aligned with the brand's premium identity and clearly communicated the value proposition.
Design Inspiration & Benchmarking
Industry Benchmarking: Identified and analysed high-standard industry websites, such as Stripe.com, to inform modern design principles, aesthetic choices, and effective content presentation.
Design Implementation: Translated best practices in simplicity, clarity, and visual hierarchy from benchmark sites into the final WordPress design.
Site Management & Deployment
Maintenance Page Setup: Established a professional "Under Maintenance" or "Coming Soon" page with essential contact details to manage expectations and capture leads during development phases.
Initial Setup & Optimisation: Handled the initial configuration of the WordPress environment, including theme selection, plugin integration, and basic SEO configuration.
Platform Setup & Branding
Profile Configuration: Managed the end-to-end setup of the official FB and IG business profiles, ensuring all profile information, links, and branding elements were accurately deployed.
Graphic Identity: Designed and set up all necessary channel graphics (e.g., profile pictures, cover photos, highlighted story covers) to ensure a seamless and professional visual match with the main website branding.
Content Creation & Curation
Content Repurposing (Extraction): Developed a system to extract high-value insights and key messages from existing long-form articles or internal documents.
Graphic Post Creation: Transformed the extracted content into engaging social media posts (both static graphics and carousels) using Canva, focusing on strong visual appeal and conciseness to maximize platform engagement.
Scheduling & Consistency: Managed a regular content calendar to ensure a consistent posting schedule, crucial for building audience reach and maintaining community engagement.