About Avinash
About Avinash
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Avinash Raj is a results-driven full-stack marketer with over 5.5 years of experience, specializing in driving revenue growth for SaaS organizations. He has a proven track record of scaling revenue from $0 to $10M, leading successful go-to-market strategies for 30+ product launches, and significantly reducing sales cycles through strategic content and sales enablement. Proficient in digital marketing across all platforms, SEO, and marketing automation, he excels in lead generation and maximizing ROAS. Avinash also possesses strong product management collaboration skills and extensive experience in training and utilizing 30+ marketing tools. He is seeking opportunities to leverage his comprehensive skill set to drive growth and innovation.
Work experience
Work experience
ScanPay
[Jan-2024] - [Present]Senior Marketing ManagerScanPay
Full-Stack Marketer - Leading end-to-end marketing efforts to position ScanPay as the #1 payment app for home service professionals. Leveraging a diverse skill set across growth marketing, product marketing, and partnerships to strengthen brand presence, optimize conversions, and drive user acquisition.
Zuper
[July 2022] - [January 2024]Product Marketing ManagerZuper
Successfully launched 30 GTMs (300+ content resources) within a year, ensuring effective product launches and market penetration.
Created over 150+ Product demo and value prop videos, utilizing AI voiceover and editing tools, published on website, academy, and YouTube added 9K subscribers through these videos.
Contributed to the improvement of product adoption by actively working on the academy and user-flow experience builder.
Worked on ABM and competitive intelligence documents for the sales team, enabling them to accelerate deal closures and generate a total value of $X.
Facilitated monthly training calls for BDR, sales, partner, and customer success teams, delivering comprehensive product training and timely updates on new releases.
JungleWorks
[August 2019] - [June 2022]Product Marketing ManagerJungleWorks
Successfully launched a new product (Yelo store) with a solid go-to-market plan.
Created compelling and engaging content using positioning and messaging to attract inbound leads.
Closely worked with the product manager and successfully achieved the first zero-touch sign-up for -
Implemented a new onboarding flow in the product to achieve zero-touch sales while working closely with product management.
Developed effective messaging, value propositions, and marketing plans to improve product adoption and increase transactions.
Conducted monthly product training sessions, created demos, and maintained release notes and knowledge base resources.
Analyzed scope and shortened the sales cycle and customer acquisition cost (CAC).
Education
Education
MBA
[2024] - [2026]
[IIT Patna]
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