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Helping Artists And Authors Focus On Creating
I'll Handle The Tech Things
I'm a fellow artist (she/they) with degrees in Art and English Literature and a rock-solid background in digital inbound marketing and web development & design. I've worked with artists, writers and editors - laying down a solid foundation for a great creative online presence.
Seriously! I write and edit for best-selling, international authors - they trust me with their "voice". I'm a fire writer and creative copywriter. I was paid a tonne of money for marketing by a famous gallery based in the heart of London. I was the lead (a fancy way of saying I was in charge) on multiple successful campaigns. I've been paid by famous artists and brands to manage their social media, websites and writing and I've seen a bunch of success with it. I'm incredibly good at my job and I'm the full package. And I care about women artists being self-sufficient and in control of their own online studio.
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What I Can Do
I handle all elements involved in establishing your online presence. From buying an affordable domain to hosting to web design and copywriting. It can seem complex and expensive but it doesn't have to be. I mean it! Don't be overcharged for things that shouldn't cost much.
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WEBSITE DESIGN
CREATIVE COPYWRITING
DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION
Building Your Website
Selecting the best fonts, colours, crafting the best copywriting and creating dynamic image and motion graphics/assets to best showcase your work online. This step needs to utilise marketing! So we start our marketing strategy right here, at the very beginning. Nailing UX and UI and user-flow so that your website is easy to navigate for any new visitors.
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Buying A Domain
A super simple step often over complicated and overcharged by third party registrars. Seriously. A domain should not cost you much more than 20 bucks per year unless you have a special top-level domain which I wouldn't recommend for anyone starting out online anyway. There are a few rules to be aware of, like: .com is for international or US things; .co.uk is for the UK; .eu is for Europe; etc. But these are very straight-forward and simple concepts.
Publishing Your Website
Cutting the proverbial red ribbon to your sparkly new online studio.
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Setting Up Social Media
Facilitating traffic to your new website. Letting the world know you're online. Setting up a posting schedule and showing you the ropes of some popular posting apps that make it easier to time your posts perfectly. Timing and frequency matter. Don't just chalk it up to "luck", there is a science behind it all. Don't be overcharged by people claiming they can boost your followers in a lightning period of time. Growing your social media takes time and dedication, it's work, but you can absolutely do it on your own. I can show you how.
Planning A Bespoke Marketing Strategy
What to share and what not to share. Digital inbound marketing - let's break down that term because it can look pretty complex. Digital: anything online or in the digital space; inbound: attracting toward or bounding inward and marketing: advertising to attract clients or customers. The art of digital inbound marketing is that you just need to nail who you are as an artist and what kind of work you create and then let the work come to you. If you nail your marketing then your people will find you. If you're actively going out of your way; trying to find clients or customers then it's not working. We like our marketing like we like our fruit and veg: organic.
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Establishing A Presence on Google
Using Google's public tools to make sure you rank high on SERPs - simply meaning: making sure you pop up when people search your name, profession or practice in Google's search bar. Again - it's a science!
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Empowering Women Creatives By Bolstering Their Online Presence
I'm an Art and English Literature graduate (she/they) with experience in digital marketing and editorial and executive assisting. Using my experience I work part-time in freelance web development, copywriting and inbound digital marketing. I'm based in Europe. I work with women artists who might be less familiar with tech to boost their online presence.
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Pricing
€3000 - The full shebang
✨ Buying a domain name ✨
✨ Bespoke website design/revamp ✨
✨ Migration to a new builder ✨
✨ Copywriting including your Artist Statement ✨
✨ SEO & marketing ✨
✨ Managing front-end until your launch/relaunch ✨
I mostly only do the full project currently because it needs to be worth my time. I do this work part-time at the moment, because I love this doing this kind of thing, but when I work with a client I dedicate most of my time and energy to that client and right now I have a lot of clients so ideally you would utilise my skills fully and not on a small-time basis. Having said that, if you have something smaller you would like advice on then email me to start a conversation about it. I'm pretty open.
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