This integration creates two weather entities - one with a daily forecast, and one with an hourly forecast. It also creates several sensors for other pieces of weather information, such as dew point and UV index. The full list of sensors/data is available in the README in the above GitHub repo.

Rooted in science and technology, we remain the most trusted source of weather information. The Weather Channel TV App expands on this rich history by allowing viewers the opportunity to enjoy a more personalized experience. Watch as knowledgeable meteorologists share the latest up-to-date information on severe weather alerts, daily forecasts, maps, and more.


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The weather can influence our decisions as consumers. Cold weather could compel you to purchase a new coat, while warmer temperatures might encourage you to skip the hot tea. The influence of weather on our buying decisions can be as complicated and predictable as the weather itself.

While Winter Storm Pax approaches the Washington area, The Weather Channel has been engaged in a fierce battle with DirectTV following a contract dispute that's left 20 million Americans -- one-fifth of TWC's potential audience, according to Fortune -- without access to the leading weather news provider.

After dropping TWC in early January, DirectTV replaced it with a Colorado-based channel called WeatherNation, which lacks the production quality and professionalism of TWC, to say the least. It also appears to provide unbalanced coverage, geographically speaking, which has not gone unnoticed by D.C. lawmakers. Over the weekend, Sen. Chuck Grassley of Iowa took to Twitter to voice his frustration:

NORCROSS: Well, we have a team of senior meteorologists, winter weather specialists that will make the determination based on three really straightforward factors. The first is according to our forecast - and we have a team here of many meteorologists that actually contribute to the forecast. But are we thinking that there's going to be a significant impact due to snow or ice on an area in the next three days. So that would be a fixed threshold that we would subjectively apply. But I think most people would agree on what that means or understand what that means.

CONAN: We're talking with Bryan Norcross, the senior director of weather content at The Weather Channel, about the company's decision to start naming winter storms. Meteorologists, good idea? 800-989-8255. Email talk@npr.org. Steve is on the line with us from Fayetteville in Arkansas.

STEVE: Hey. Thanks for taking my call. You know, we get a lot of different kinds of crazy weather in Fayetteville, and so it's really good to prepare people for what is certainly coming. And respectfully, I think it sounds kind of like a marketing ploy to generate interest in The Weather Channel. Please, change my mind and tell me, are you going to issue your own warnings with this kind - with the name on it? Or is this name going to conflict with the National Weather Service warnings? What is The Weather Channel going to do to help prepare our citizens in Arkansas for this kind of weather?

So there is no difference at all in how we warn and how we advice people. All of the weather advisories and everything else that comes out from the National Weather Service will still be part of it. And let me also add that, you know, we would love to work with the National Weather Service if they think the idea has merit, and they would like to make it part of their operation. We'd be very happy for that. The fact is that the weather service being part of the government is very deliberate about things. And you know, it has experimental periods and other kinds of processes that they follow. So this we hope they'll look at and say, we think this might be a good part of the future plans for the weather service, and we would be more than happy to work with them on that.

NORCROSS: That's absolutely true. It's true in hurricanes as well as winter storms, that if the people get kind of agitated about it because the local meteorologists are talking about it, and it's especially bad if they're talking about it in a conflicting way, or national weather services - I don't mean the National Weather Service - but I mean national weather companies talk about it in conflicting ways, you can end up with confusion. That's - that is a significant problem and one of the reasons that we here at The Weather Channel and most media outlets only communicate watches and warnings from the National Weather Service.

But in the United States the issue of a unified message to the public in significant weather events or emergencies in general is a tremendous problem, and it's, you know, it's rooted in our First Amendment and the way our media structure is set up and other factors to do with just the way our system works. But I don't at all deny that it is something that we talk about and we think about, and we try and contribute to solutions to the problem. But there are no easy solutions, as we saw in Hurricane Isaac.

CONAN: Bryan Norcross is senior director of weather content at The Weather Channel and joined us form their studios in Atlanta. Coming up tomorrow it's TALK OF THE NATION: SCIENCE FRIDAY. We'll see you again on Monday. I'm Neal Conan in. It's the TALK OF THE NATION from NPR News.

Social media reactions to the Tornado Week debut of the new AR broadcasting technology demonstrated that the audience was not only impressed but intrigued, with many taking guesses at how the in-studio tornado had been generated. It was clear that, as Jones had hoped, the audience of self-proclaimed weather geeks was also interested in the technology behind the visualization.

As for the debut, Jones points to the conversation between meteorologist Jim Cantore and weather anchor Sam Champion that viewers saw on the live broadcast as an indicator of how excited the team is about adding Augmented Reality to its storytelling palette:

The company behind The Weather Channel said Tuesday that it was disappointed that the channel was pulled while it was negotiating a contract renewal with Verizon. It said Verizon has "made it clear to us" that it doesn't want to negotiate further. It pressed FiOS customers to complain.

The Weather Channel said it was popular in February because of its live coverage of winter storms. But FiOS subscribers still have weather news options: The AccuWeather Network on one channel and the FiOS mobile app and from a WeatherBug "widget" on another channel.

And it's come back to channel lineups after being kicked off before. Last year, DirecTV brought The Weather Channel back after a three-month dispute. DirecTV also kept on the channel it picked to replace it, WeatherNation.

"While the long-term effects of climate change are broadly agreed upon - an increase in extreme weather and changes to once-consistent weather patterns - the short-term effects can be difficult to pinpoint. 'Was this particular storm caused or exacerbated by climate change?' is often unknowable."

"All of the interview subjects of Climate 25 are speaking based on the fact that climate change is happening. They come from business and military leaders, from people who have seen firsthand the power of severe weather, and even from some perhaps-unexpected voices in American politics. These videos are also the culmination of a year-long project looking at climate change as a real-world problem that will require creative solutions from all points on the political spectrum."

Still, the network remains a serious place as it seeks to keep up with the times. President Debora Wilson said 40 percent of revenue now comes from sources other than the network -- notably the popular Web site weather.com. ff782bc1db

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