A great illustration of the difference between real unfair advantage from a weak one is the difference between organic SEO ranking versus paid keywords for search engine marketing. Keywords can be easily copied and bought by your competitors, while organic ranking has to be earned.

The most commonly cited unfair advantage that fails the unfair advantage test is first mover advantage. Too many entrepreneurs cite being first to market as a competitive advantage. Consider this list of companies: Microsoft, Apple, Google, Facebook, Ford, Toyota. None of them were first in their respective categories, but fast followers.


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Being truly first to market is not an unfair advantage, but an unfair disadvantage. Not only do you have to build a great product, but you also have to build a great market for your product. Stumbling on either creates an opening for a fast follower to steal your lead.

Most entrepreneurs don't have an unfair advantage at the outset of their idea. Consider Mark Zuckerburg. He wasn't first to build a social network and a number of his competitors already had a huge head start with millions of users and millions of dollars in funding. That didn't prevent him from building the largest social network on the planet.

While Mark didn't have an unfair advantage day one, he had an unfair advantage story. He knew his unfair advantage needed to come from large network effects which prioritized everything Facebook did until they realized this advantage.

The good news with unfair advantages is that you don't need one from the outset. When you are just starting out, embrace obscurity to build something valuable without calling out too much competitor attention. Identify an unfair advantage story and if one is not readily apparent, it is always better to leave the unfair advantage box blank than stuffing a weak unfair advantage as a placeholder.

Unfair advantages can take various forms, such as exclusive access to a valuable resource, a unique set of skills or expertise, strong brand recognition, proprietary technology, or a highly efficient and cost-effective operation. The term emphasizes the exceptional and sometimes unconventional strengths that set a business apart and contribute to its success in a way that is difficult for others to replicate.

Most of your organization is made up of non-core activities: entire areas such as accounting, forecasting, marketing, and HR, are not even sector-specific and thus generally do not add to the differentiation of your organization. In these areas, you can increase efficiency or decrease costs, but further investment in these areas is unlikely to add to your competitive advantage.

To summarize, when we are looking for strengths that support innovation, we need to be looking for assets and capabilities that are core or, ideally, differentiating, since these will support your competitive advantage.

So what is an unfair advantage? A condition, circumstance, or asset puts you in a favorable business condition. It is unique to you and can not be replicated, copied, or bought. It can be internal or external, earned or unearned, psychological or circumstantial.

You can have all the advantages in the world. If you do not leverage them, it is as if you never had them. The Unfair Advantage offers a useful blueprint to capitalize on the skills and opportunities you might not even recognize you have.

VILAIN: Well, on one hand, not having an indiscriminate ban suggests that the baseline for eligibility for all athletes, including trans athletes, should be inclusion. And I think that's a good thing. And that's actually what the International Olympic Committee has done in creating a framework for inclusion and fairness that's based on the principle of no presumption of advantage. And if a category is going to be excluded, it needs to be based on evidence. The problem here with the exclusion on a case-by-case basis is that it is likely not to be based on evidence. Who's going to undertake all the necessary research to demonstrate a disproportionate advantage, sport by sport, at so many different ages? Who will fund this? Likely not the school systems.

VILAIN: The issue is we lack a lot of data, so we, in fact, know very little about advantages of trans girls and women athletes over their cisgender peers. That's true in elite competitions. That's true in school sports. What we know is that boys and men have an advantage in performance over girls and women, and that disadvantage increases after puberty. So the answer of competitive advantage will vary by class level, and the difference will be much smaller, of course, in elementary school, before puberty, than in high school. So it's a complicated debate. Some are making the argument that the difference between boys and girls should translate directly into concluding that there will be the same difference between trans and cisgender girl athletes. But there is no good evidence for this, in part because many cases are going to be different, some having undergone blocking of puberty at different ages.

I'll end by saying that the larger question really goes beyond a simple competitive advantage. It's whether there is a disproportionate competitive advantage between trans and cis athletes. So there are all sorts of advantages coming into play for athletic abilities - their genetic advantages, metabolic differences, physical characteristics, height, for example, and all the socioeconomic access to better nutrition, better coaching, better training equipment. Does all of these differences that provide some advantage are dwarfed by the fact of being trans athlete? We simply don't know.

The question seems preposterous. How could someone without lower legs possibly have an advantage over athletes with natural legs? The debate took a scientific turn in 2007 when a German team reported that Pistorius used 25 percent less energy than natural runners. The conclusion was tied to the unusual prosthetic made by an Icelandic company called ssur. The Flex-Foot Cheetah has become the go-to running prosthetic for Paralympic (and, potentially Olympic) athletes. "When the user is running, the prosthesis's J curve is compressed at impact, storing energy and absorbing high levels of stress that would otherwise be absorbed by a runner's ankle, knee, hip and lower back," explains Hilmar Janusson, executive vice president of research and development at ssur. The Cheetah's carbon-fiber layers then rebound off the ground in response to the runner's strides.

But then scientific controversy arose. Members of the team that had published the paper began to express very different ideas about what, exactly, "mechanically different" meant. One group said that Pistorius's differences leave him on a level running field with all the other athletes. The other said that Pistorius is mechanically different in a way that confers a serious competitive advantage.

Weyand, the scientist with the treadmills, believes that Pistorius's prosthetics allow him to move in a way that no non-prosthetics wearer could, giving him an advantage. Kram, the biomechanics expert, believes that the Blade Runner's blades hinder him just as much as they help.

Of course, other researchers have other theories about a possible advantage. Because Pistorius's Cheetah's don't tire, his lower leg stays springy throughout the entire race. For most 400-meter runners the second half of the race is where the real battle happens. Jim Matin, a researcher at the University of Utah, says that the lower leg is what weakens and slows runners. Martin thinks that if Pistorius ran in a competitive 600-meter race, Pistorius could set the world record.

Some of the arguing may be moot. The fact that Pistorius runs differently does not necessarily indicate an advantage, because even the most elite sprinters have their own running styles, says Jill McNitt-Gray, a researcher at the University of Southern California who wasn't involved in the Rice study. One sprinter might use his hips more than the next. Another may rely more on his arm thrust. Amputees develop ways to interact with their prosthetic that makes sense for them. "Your body is going to figure out how best to use [the prosthetic]," she says.

Women and girls who are trans face discrimination and violence that makes it difficult to even stay in school. According to the U.S. Trans Survey, 22 percent of trans women who were perceived as trans in school were harassed so badly they had to leave school because of it. Another 10 percent were kicked out of school. The idea that women and girls have an advantage because they are trans ignores the actual conditions of their lives.

Are the three permanent advantages you are looking for? It seems like each of those can be easily acquired by a competitor for a price. Unless of course you believe that there will be only a handful of domain experts / authorities for a given subject.

We compete directly with Google Ad Manager and OpenX both of which unfortunately have an entrenched design philosophy that can be quite frustrating to some folk. In a sense, this is great because it allows us and other new firms to establish a disproportionate competitive advantage.

On 8 September 2020, the Swiss Federal Supreme Sport dismissed the double appeal by Caster Semenya against the decision of the Court for Arbitration of Sport to uphold the World Athletics regulations restricting testosterone levels in female runners. On 24 February 2021, Semenya appealed to the European Court of Human Rights. This is the most recent episode of an international legal case which was ignited at the 2009 Berlin World Track Championship, when Semenya was 18 years old. Semenya's case has generated an intricate web of questions for classification in sport that are yet to be resolved. In this paper we aim to disentangle them. We proceed as follows: we describe the problem of binary classification related to Semenya's case and introduce the concept of property advantage, and the fair equality of opportunity principle. We compare Semenya's case with Eero Mantyranta's case and fail to identify a way according to which the two cases could justifiably be treated differently. We then discuss three possible ways to organize sport categories based on the combination of Loland's fair equality of opportunity principle and our strict attainability criterion, and outline the implications of each alternative for international sports law regulation. Finally, we summarize and outline the legacy of Semenya for the construction of categories in sport. 006ab0faaa

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