"We want to solve problems like a start up."


In the summer of 2016, Cancer Research UK (CRUK) had a fundraising challenge which they wanted to "solve like a start up". Why? They wanted to deliver value quickly and reduce the risk and efficiencies that come with how things were normally being done. Not easy for an organisation as big as CRUK. We quickly got started on our energetic, (and fairly maverick) journey with them. They learnt a lot in a short space of time, using a 'start up' or 'agile' mentality, something which now informs how teams across CRUK innovate. Excitingly, this approach has been a catalyst for many similar organisations to do the same. This is the story of Furle.