PHILOSOPHY

"A world of smiles, a world in Nakayoku." A poster published by Sanrio in their "Sanrio Nakayoku Project", a social contribution activity that creates smiles and showcasing the concept of everyone getting along together around the world.

"To understand and get along with the people with whom we share our lives, it is important to trust, respect, and love each other. To communicate these feelings is the philosophy that guides Sanrio. Inspired by our vision of “One World, Connecting Smiles”, we aim to achieve our corporate philosophy of "everyone getting along together”, by creating smiles one person at a time and spreading the circle of happiness even further afield. Through these, we aim to be in the business of sharing and communicating love." -Shintaro Tsuji explaining the company's philosophy