The 30-DaySalon Sales Action Plan
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The 30 Day Daily Action Plan to Grow Your Business
The 30 Day Daily Action Plan to Grow Your Business
Here’s a 30-day action plan to boost your salon sales, broken down into manageable steps that focus on marketing, client retention, and optimizing your services.
Week 1: Attract New Clients
Week 1: Attract New Clients
Day 1: Update your Google Business profile with fresh photos, client reviews, and service descriptions.
Video Training: Watch 👉 How To Use and update Google Business to attract clients on repeat.
Week 1: Attract New Clients
Week 1: Attract New Clients
Day 2: Update your & optimize your Instagram and Facebook correctly for the business
Video Training: Watch 👉 How to Optimize Your Social media platforms to Actually Grow Your Business
Week 1: Attract New Clients
Week 1: Attract New Clients
Day 3: Post an engaging video tour of your salon, highlighting key services, on social media.
Day 3: Post an engaging video tour of your salon, highlighting key services, on social media.
The key is here to highlight what sets you apart that will attract the people you truly want in your salon.
Video Training: Watch 👉How To Post Across Platforms To Maximize Attracting Clients
Week 1: Attract New Clients
Week 1: Attract New Clients
Day 4: Day 4: Set up a referral program where current clients receive a discount for bringing in new customers. (Be mindful of the prize, low lift things that DO Not cost you much.
Day 4: Day 4: Set up a referral program where current clients receive a discount for bringing in new customers. (Be mindful of the prize, low lift things that DO Not cost you much.
Examples: give away a bottle of product, a blow dry a treatment mask, a massage add on, a shine glaze, a brush, I am not a fan of discounts or free services, it devalues you in my opinion.
Audio Training: Listen👉 How to increase revenue with referrals
Week 1: Attract New Clients
Week 1: Attract New Clients
Day 5: Run a targeted Facebook/Instagram ad for your "New Client Special" in your local area.
Day 5:
Run a targeted Facebook/Instagram ad for your "New Client Special" in your local area.
HOW TO:
Steps to Posting a Facebook or Instagram Ad for a Salon pro
1. Create a Facebook or Instagram Business Page:
* If you haven't already, set up a business page for your salon on either platform.
2. Connect Your Business Page to Your Ad Account:
* Link your business page to your Facebook Ad Manager account.
3. Create a New Ad Campaign:
* Click "Create" in the Ad Manager and select your campaign objective (e.g., "Brand Awareness," "Reach," "Traffic," "Conversions").
4. Set Your Budget and Schedule:
* Determine your daily or lifetime budget.
* Choose the start and end dates for your ad.
5. Target Your Audience:
* Define your target audience using demographics, interests, behaviors, and location.
* Consider using lookalike audiences to reach similar people.
6. Create Your Ad:
* Choose an ad format (e.g., image, video, carousel).
* Upload your creative assets (images, videos).
* Write compelling ad copy.
* Add a strong call to action.(like book now, call now)
7. Place Your Ad:
* Select where you want your ad to appear (e.g., Facebook, Instagram, Audience Network).
* Choose your ad placement (e.g., News Feed, Stories).
8. Review and Publish:
* Double-check your ad for errors.
* Click "Publish" to launch your ad campaign.
9. Monitor and Optimize:
* Track your ad's performance using Facebook's Ad Manager.
* Analyze metrics like clicks, impressions, and conversions.
* Make adjustments to improve your ad's effectiveness.
Test ads with a low ad spend like $1-3 a day to see what works.
Ads are a testing game.
(Samples below )
Week 1: Attract New Clients
Week 1: Attract New Clients
Day 6: Partner with a local business (e.g., fitness studio, spa) for cross-promotions (e.g., flyers, mutual shout-outs on social).
Week 1: Attract New Clients
Week 1: Attract New Clients
Day 7: Send an email to your mailing list announcing the "New Client Special" and any upcoming events.
Week 2: Maximize Client Retention
Week 2: Maximize Client Retention
Day 8: Reach out to clients who haven’t visited in the last 3 months with a "We Miss You" offer (e.g., 10% off their next visit).
Week 2: Maximize Client Retention
Week 2: Maximize Client Retention
Day 9: Implement a loyalty program (e.g., after 5 visits, get 20% off your 6th service).
Samples : "Style Rewards Program"
Samples : "Style Rewards Program"
Points Per Visit:
Clients earn 1 point for every $10 spent on services or retail items.
Easy Redemption:
50 Points = $10 off any service
100 Points = $25 off any service or a free product (up to a certain value)
Bonus Points:
Birthday Bonus: Clients receive 10 bonus points during their birthday month.
Referral Bonus: Clients receive 15 points for each friend they refer who completes a service.
Simple Tracking:
Points are tracked in your booking system, so clients don’t need to worry about cards or apps.
Sample 2:
Salon Loyalty Program: "The Glow Rewards"
Salon Loyalty Program: "The Glow Rewards"
Sign-Up Bonus: Clients earn 50 points just for signing up! Points can be tracked digitally or with a simple punch card.
Points for Services: For every $1 spent, clients earn 1 point. (For instance, a $100 hair service equals 100 points.)
Referral Bonus: When a client refers a friend, both the client and the friend get 100 bonus points on their next visit.
Birthday Treat: Clients get a 50-point bonus during their birthday month, encouraging them to come in for a celebratory visit!
Reward Tiers:
250 Points: $10 off their next service
500 Points: Free upgrade (like a conditioning treatment or scalp massage)
750 Points: $25 off a service or free retail product up to a certain value
1000 Points: Free haircut or 50% off a color service
Social Media Bonus: Clients earn an extra 20 points when they tag your salon in a social media post with a picture of their new look.
Easy Redemption: Clients can redeem points at any visit, with points applied to any service or retail purchase.
Week 2: Maximize Client Retention
Week 2: Maximize Client Retention
Day 10: Send a text reminder to your upcoming appointments, offering add-ons (e.g., deep conditioning, scalp massage) at a special price.
Day 10:
Send a text reminder to your upcoming appointments, offering add-ons (e.g., deep conditioning, scalp massage retail offer, ) at a special price.
Examples:
Here are 3 short text campaigns to promote a service or product to a booked spot at your salon:
Campaign 1: Upgrade Your Appointment
* Text:
Elevate your salon experience! Upgrade your appointment with our new [Product/Service Name]. Book now and enjoy [Benefit].
* Link: [Link to booking page or product page]
Campaign 2:
Limited-Time Offer
* Text: Don't miss out! For a limited time, enjoy [Discount/Freebie] with your next appointment. Book now and treat yourself.
* Link: [Link to booking page]
Campaign 3:
Personalized Recommendation
* Text: Hi [Client Name], we think you'd love our new [Product/Service Name]. It's perfect for your [Hair/Skin Type]. Book now and get [Benefit].
* Link: [Link to booking page or product page]
Additional Tips:
* Timing is Key: Send your text campaigns at optimal times, such as a few days before the appointment or during a slow period.
* Personalization: Use the client's name and tailor the message to their specific needs and preferences.
* Clear Call to Action: Make it easy for clients to take action by including a strong call to action, such as "Book Now" or "Shop Now."
* Track and Analyze: Use analytics to track the performance of your campaigns and make adjustments as needed.
By following these tips and using the sample text campaigns above, you can effectively promote your salon's services and products to your booked clients.
Let me know how you teeek them!!
Week 2: Maximize Client Retention
Week 2: Maximize Client Retention
Day 11: Review your service menu and highlight upsell opportunities (e.g., bundling a blowout with color treatments).
Here are 3 Upselling Bundle Ideas for a Salon:
1. The Ultimate Pamper Package
* Core Service: Haircut and Blow-dry
* Add-on Services: Deep Conditioning Treatment, Scalp Massage, and Style Finish
* Bundle Benefit: A complete hair transformation, leaving hair nourished, healthy, and styled to perfection.
2. Glow and Go
* Core Service: Facial
* Add-on Services: Eyebrow Wax, Lip Wax, and Hand Massage
* Bundle Benefit: A head-to-toe refresh, leaving skin radiant and stress-free.
3. Nail Nirvana
* Core Service: Manicure
* Add-on Services: Gel Polish, Paraffin Treatment, and Cuticle Oil
* Bundle Benefit: Luxurious nail care that promotes long-lasting, healthy, and beautiful nails.
Upselling Tips:
* Highlight the Benefits: Explain how each add-on enhances the core service and the overall experience.
* Personalized Recommendations: Suggest add-ons based on the client's specific needs and hair/skin type.
Week 2: Maximize Client Retention
Week 2: Maximize Client Retention
Day 12: Feature one of your stylists or services in a social media post with a limited-time discount.
Week 2: Maximize Client Retention
Week 2: Maximize Client Retention
Day 13: Ask top clients for reviews on Yelp and Google to build social proof.
Week 2: Maximize Client Retention
Week 2: Maximize Client Retention
Day 14: Review last week’s progress and tweak promotions as needed.
Week 3: Increase Per-Client Spend
Week 3: Increase Per-Client Spend
Day 15: Introduce a seasonal package deal (e.g., Fall Makeover Package with cut, color, and style).
Week 3: Increase Per-Client Spend
Week 3: Increase Per-Client Spend
Day 16: Train your staff on upselling techniques (e.g., offering add-ons like treatments, products, or services).
Week 3: Increase Per-Client Spend
Week 3: Increase Per-Client Spend
Day 17: Feature one retail product a day with a discount and an educational post on Instagram (e.g., benefits of organic hair care).
Week 3: Increase Per-Client Spend
Week 3: Increase Per-Client Spend
Day 18: Offer a complimentary add-on for clients who book a service over $100 (e.g., free hand massage or conditioning treatment).
Week 3: Increase Per-Client Spend
Week 3: Increase Per-Client Spend
Day 19: Create “appointment bundles” (e.g., 3 blowouts for the price of 2) to lock in repeat visits.
Week 3: Increase Per-Client Spend
Week 3: Increase Per-Client Spend
Day 20: Hold a flash sale on retail products for one day (20% off select items).
Week 3: Increase Per-Client Spend
Week 3: Increase Per-Client Spend
Day 21: Review yourself and (your team’s) performance and sales targets, offering a small incentive for those meeting goals.
Week 4: Optimize for Growth
Week 4: Optimize for Growth
Day 22: Gather client feedback through a short survey to understand what services/products they want more of.
Day 22: Gather client feedback through a short survey to understand what services/products they want more of.
Week 4: Optimize for Growth
Week 4: Optimize for Growth
Day 23: Create a post showcasing your salon’s unique atmosphere or mission, focusing on customer experience.
Week 4: Optimize for Growth
Week 4: Optimize for Growth
Day 24: Offer a "VIP day" where loyal clients get early access to special services or discounts.
Week 4: Optimize for Growth
Week 4: Optimize for Growth
Day 25: Run a flash contest on social media to give away a free service (e.g., “Tag a friend and win a blowout!”).
Week 4: Optimize for Growth
Week 4: Optimize for Growth
Day 26: Reassess and fine-tune your service pricing to reflect market value and profitability.
Week 4: Optimize for Growth
Week 4: Optimize for Growth
Day 27: Send a personalized thank-you email to top clients, offering an exclusive offer.
Day 27: Send a personalized thank-you email to top clients, offering an exclusive offer.
Week 4: Optimize for Growth
Week 4: Optimize for Growth
Day 28: Implement a "Book Your Next Appointment Before You Leave" initiative with a small incentive ( they get to get the times and says they like best)
Day 28: Implement a "Book Your Next Appointment Before You Leave" initiative with a small incentive ( they get to get the times and says they like best)
Week 4: Optimize for Growth
Week 4: Optimize for Growth
Day 29: Analyze the sales data from the month and identify the top-performing services and promotions.
Day 29: Analyze the sales data from the month and identify the top-performing services and promotions.
Week 4: Optimize for Growth
Week 4: Optimize for Growth
Day 30: Celebrate and reward your team for the month’s efforts, while planning your next month’s strategy based on what worked best.
Day 30: Celebrate and reward your team for the month’s efforts, while planning your next month’s strategy based on what worked best.
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